Agent skill

Landing Page Audit

by indranilbanerjee in indranilbanerjee/digital-marketing-pro

Audit one landing page on six conversion dimensions, incl. An agent skill from indranilbanerjee/digital-marketing-pro.

MITAuto-check passedFrontend & Design

Install Landing Page Audit

skills CLI
$ npx skills add indranilbanerjee/digital-marketing-pro --skill landing-page-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install indranilbanerjee/digital-marketing-pro landing-page-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/landing-page-audit .claude/skills/landing-page-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
landing-page-audit
GitHub stars
862
Used in
1 other repo
Token cost
~788 tokens
SKILL.md length
341 words
Files
1
Skills in repo
162
Repo updated
First seen
Licence
MIT

At a glance

Audit one landing page on six conversion dimensions, incl. An agent skill from indranilbanerjee/digital-marketing-pro.

  • Works in 9 steps: Load brand context: Read… → Above-fold clarity (score 1-10):… → Trust signals (score 1-10): Social… → …
  • Tasks that involve Landing pages
  • SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Landing Page Audit is an agent skill from indranilbanerjee/digital-marketing-pro. Audit one landing page on six conversion dimensions, incl. ad message match. "why isn't this page converting"

Its SKILL.md is about 790 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Landing pages. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.

When your agent uses it

  • Tasks that involve Landing pages

Example prompts

  • “why isn”
  • “/landing-page-audit”

Workflow steps

9 steps, taken from the first numbered list in SKILL.md.

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
  2. Above-fold clarity (score 1-10): Headline clarity, value proposition, visual hierarchy, CTA visibility within first viewport
  3. Trust signals (score 1-10): Social proof, testimonials, logos, security badges, guarantees, reviews
  4. Form friction (score 1-10): Number of fields, field labels, error handling, progressive disclosure, mobile form UX
  5. Message match (score 1-10): Alignment between traffic source (ad/email) and landing page headline, imagery, offer
  6. Page speed (score 1-10): Load time, Core Web Vitals, render-blocking resources, image optimization
  7. Mobile experience (score 1-10): Responsive design, tap targets, scroll depth, mobile-specific CTAs
  8. Calculate overall score and benchmark against industry averages
  9. Prioritize recommendations by expected conversion impact

What it can do on your machine

Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Landing Page Audit loads about 788 tokens when it runs. Until then it costs about 32 tokens; SKILL.md has 341 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~32
When it runs · the whole SKILL.md, loaded when a task matches
~788

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 341 words, ~788 tokens.

Download SKILL.mdSave it as .claude/skills/landing-page-audit/SKILL.md (or your agent's skills folder).
name
landing-page-audit
description
Audit one landing page on six conversion dimensions, incl. ad message match. "why isn't this page converting"
argument-hint
[URL]

/digital-marketing-pro:landing-page-audit

Purpose

Evaluate a landing page across six key conversion dimensions and deliver a scored assessment with specific, actionable recommendations to improve conversion rate.

Input Required

The user must provide (or will be prompted for):

  • Landing page URL: The page to audit
  • Traffic source: Where visitors come from (paid search, social ads, email, organic)
  • Target action: Desired conversion (form submit, purchase, signup, download, call)
  • Ad copy or email: The upstream message driving traffic (for message match analysis)
  • Current conversion rate: If known, for benchmarking

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Above-fold clarity (score 1-10): Headline clarity, value proposition, visual hierarchy, CTA visibility within first viewport
  3. Trust signals (score 1-10): Social proof, testimonials, logos, security badges, guarantees, reviews
  4. Form friction (score 1-10): Number of fields, field labels, error handling, progressive disclosure, mobile form UX
  5. Message match (score 1-10): Alignment between traffic source (ad/email) and landing page headline, imagery, offer
  6. Page speed (score 1-10): Load time, Core Web Vitals, render-blocking resources, image optimization
  7. Mobile experience (score 1-10): Responsive design, tap targets, scroll depth, mobile-specific CTAs
  8. Calculate overall score and benchmark against industry averages
  9. Prioritize recommendations by expected conversion impact

Output

A structured landing page audit containing:

  • Overall conversion score (1-10) with industry benchmark comparison
  • Dimension-by-dimension scoring with evidence and screenshots/notes
  • Top 5 priority fixes ranked by expected impact
  • Detailed recommendations per dimension with implementation guidance
  • Message match analysis with specific misalignment callouts
  • Mobile-specific issues and fixes
  • Quick wins vs. major redesign items

Agents Used

  • analytics-analyst — Performance scoring, conversion benchmarking, data-driven recommendations
  • brand-guardian — Brand consistency, trust signal assessment, message alignment
  • cro-specialist — Conversion scoring, form friction analysis, A/B test sample size calculation, above-fold hierarchy, CTA optimization

© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/landing-page-audit of indranilbanerjee/digital-marketing-pro.

Open the folder on GitHubat commit 9e949f3

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Landing Page Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Landing Page Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Landing Page Audit this skillindranilbanerjee/digital-marketing-pro8621 repos~788Automated safety check: PassMIT
Impeccablebestofjs/bestofjs3.1k26 repos~2.6kAutomated safety check: PassMIT
Scroll World Landing Pageoso95/scroll-world9.9k1 repos~12kAutomated safety check: NotesMIT
Expert Panelericosiu/ai-marketing-skills3.6k2 repos~2.1kAutomated safety check: PassMIT
UI UX Pro Maxsaoudi-h/solar-icons19018 repos~11kAutomated safety check: NotesCustom licence
Frontend Designanthropics/skills180k38 repos~2.3kAutomated safety check: PassApache-2.0

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Questions about Landing Page Audit

What does Landing Page Audit do?

Audit one landing page on six conversion dimensions, incl. An agent skill from indranilbanerjee/digital-marketing-pro. Landing Page Audit is an agent skill from indranilbanerjee/digital-marketing-pro. Audit one landing page on six conversion dimensions, incl.

When should I use Landing Page Audit?

Landing Page Audit fits situations like: tasks that involve Landing pages.

How do I install Landing Page Audit in Claude Code?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill landing-page-audit -a claude-code`. Or copy the skill folder (skills/landing-page-audit in indranilbanerjee/digital-marketing-pro) into .claude/skills/landing-page-audit in your project. Claude Code loads it when a task matches its description.

How do I install Landing Page Audit in Codex?

Run `npx skills add indranilbanerjee/digital-marketing-pro --skill landing-page-audit -a codex`. Or copy the skill folder (skills/landing-page-audit in indranilbanerjee/digital-marketing-pro) into .agents/skills/landing-page-audit in your project. Codex loads it when a task matches its description.

Can I use Landing Page Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill landing-page-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page-audit, .gemini/skills/landing-page-audit, .github/skills/landing-page-audit and .opencode/skills/landing-page-audit in your project.

What does Landing Page Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Landing Page Audit is instructions for the agent only.

Does Landing Page Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Landing Page Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Landing Page Audit use?

Landing Page Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Landing Page Audit use?

About 788 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Landing Page Audit?

Skills that share tags, products or a category with Landing Page Audit: Impeccable (bestofjs/bestofjs, 3.1k stars), Scroll World Landing Page (oso95/scroll-world, 9.9k stars), Expert Panel (ericosiu/ai-marketing-skills, 3.6k stars) and UI UX Pro Max (saoudi-h/solar-icons, 190 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Landing Page Audit?

indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.

Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.