User Story Writer
deanpeters/Product-Manager-Skills
Writes user stories in Mike Cohn's format with Gherkin acceptance criteria, turning user needs into development-ready work with testable conditions.
Profile 2-4 buyer personas as narrative documents: drivers, objections, journey.
Install Audience Profile
$ npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro audience-profile --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/audience-profile .claude/skills/audience-profile && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "audience-profile" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile into .claude/skills/audience-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "audience-profile", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profileType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro audience-profile --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/audience-profile .agents/skills/audience-profile && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "audience-profile" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile into .agents/skills/audience-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "audience-profile", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro audience-profile --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/audience-profile .cursor/skills/audience-profile && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "audience-profile" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile into .cursor/skills/audience-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "audience-profile", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/audience-profile--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro audience-profile --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/audience-profile .gemini/skills/audience-profile && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "audience-profile" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile into .gemini/skills/audience-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "audience-profile", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro audience-profileInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/audience-profile .github/skills/audience-profile && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "audience-profile" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile into .github/skills/audience-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "audience-profile", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro audience-profile --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/audience-profile .opencode/skills/audience-profile && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "audience-profile" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile into .opencode/skills/audience-profile/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "audience-profile", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
audience-profile- GitHub stars
- 862
- Used in
- 1 other repo
- Token cost
- ~752 tokens
- SKILL.md length
- 325 words
- Files
- 1
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Profile 2-4 buyer personas as narrative documents: drivers, objections, journey.
- Works in 10 steps: Load brand context: Read… → Gather inputs through structured… → Build demographic profile: age range,… → …
- Product & Project Management work in your project
- SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Audience Profile is an agent skill from indranilbanerjee/digital-marketing-pro. Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. "create a buyer persona"
Its SKILL.md is about 750 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
When your agent uses it
- Product & Project Management work in your project
Example prompts
- “create a buyer persona”
- “/audience-profile”
Workflow steps
10 steps, taken from the first numbered list in SKILL.md.
- Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
- Gather inputs through structured questions if data is limited
- Build demographic profile: age range, role/title, company size (B2B), income range, geography, education
- Develop psychographic profile: values, motivations, fears, aspirations, identity markers
- Map behavioral patterns: where they spend time online, content formats preferred, purchase behavior, decision-making process
- Define jobs-to-be-done: functional, emotional, and social jobs the product helps accomplish
- Identify objections and barriers to purchase with counter-messaging
- Document the buyer journey: trigger events, research process, evaluation criteria, decision influencers
- Specify content preferences: platforms, formats, tone, topics they engage with
- Give the persona a name and narrative summary for team alignment
What it can do on your machine
Read from SKILL.md and the folder at commit 9e949f3. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Audience Profile loads about 752 tokens when it runs. Until then it costs about 31 tokens; SKILL.md has 325 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 9e949f3, republished under its MIT licence (© indranilbanerjee). 325 words, ~752 tokens.
Download SKILL.mdSave it as
.claude/skills/audience-profile/SKILL.md (or your agent's skills folder).- name
- audience-profile
- description
- Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. "create a buyer persona"
- argument-hint
- [audience-segment]
/digital-marketing-pro:audience-profile
Purpose
Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities.
Input Required
The user must provide (or will be prompted for):
- Product/service: What the brand offers
- Customer type: B2B buyer, B2C consumer, or both
- Existing data: Any customer research, survey data, analytics demographics, CRM data, or interview insights
- Number of personas: How many distinct personas to create (recommend 2-4)
- Hypothesis: Who the user thinks their ideal customer is (starting point)
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. - Gather inputs through structured questions if data is limited
- Build demographic profile: age range, role/title, company size (B2B), income range, geography, education
- Develop psychographic profile: values, motivations, fears, aspirations, identity markers
- Map behavioral patterns: where they spend time online, content formats preferred, purchase behavior, decision-making process
- Define jobs-to-be-done: functional, emotional, and social jobs the product helps accomplish
- Identify objections and barriers to purchase with counter-messaging
- Document the buyer journey: trigger events, research process, evaluation criteria, decision influencers
- Specify content preferences: platforms, formats, tone, topics they engage with
- Give the persona a name and narrative summary for team alignment
Output
A structured buyer persona document containing:
- Persona name and one-paragraph narrative
- Demographic snapshot
- Psychographic profile with motivations and values
- Jobs-to-be-done framework (functional, emotional, social)
- Day-in-the-life scenario
- Buyer journey map with touchpoints and decision criteria
- Objections and counter-messaging guide
- Content and channel preferences
- Messaging do's and don'ts for this persona
Agents Used
- marketing-strategist — Persona development, JTBD framework, buyer journey mapping, audience segmentation
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/audience-profile of indranilbanerjee/digital-marketing-pro.
Open the folder on GitHubat commit 9e949f3
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Audience Profile next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Audience Profile this skillindranilbanerjee/digital-marketing-pro | 862 | 1 repos | ~752 | Automated safety check: Pass | MIT | |
| User Story Writerdeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~2.9k | Automated safety check: Pass | Custom licence | |
| Game Changing FeaturesopenstatusHQ/data-table-filters | 2.3k | 3 repos | ~2.1k | Automated safety check: Pass | MIT | |
| CCPM Project Managementautomazeio/ccpm | 8.4k | — | ~1.1k | Automated safety check: Pass | MIT | |
| Convex Create Componentspokvulcan/poker-planning | 115 | 8 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Self Improving Agentfarm-fe/farm | 5.6k | 2 repos | ~3.3k | Automated safety check: Notes | MIT |
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Convex Create Component
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Self Improving Agent
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Related
Categories
Questions about Audience Profile
What does Audience Profile do?
Profile 2-4 buyer personas as narrative documents: drivers, objections, journey. Audience Profile is an agent skill from indranilbanerjee/digital-marketing-pro. Profile 2-4 buyer personas as narrative documents: drivers, objections, journey.
When should I use Audience Profile?
Audience Profile fits situations like: product & Project Management work in your project.
How do I install Audience Profile in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a claude-code`. Or copy the skill folder (skills/audience-profile in indranilbanerjee/digital-marketing-pro) into .claude/skills/audience-profile in your project. Claude Code loads it when a task matches its description.
How do I install Audience Profile in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a codex`. Or copy the skill folder (skills/audience-profile in indranilbanerjee/digital-marketing-pro) into .agents/skills/audience-profile in your project. Codex loads it when a task matches its description.
Can I use Audience Profile in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/audience-profile, .gemini/skills/audience-profile, .github/skills/audience-profile and .opencode/skills/audience-profile in your project.
What does Audience Profile need to run?
SKILL.md names no scripts, command-line tools or credentials: Audience Profile is instructions for the agent only.
Does Audience Profile access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Audience Profile safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Audience Profile use?
Audience Profile is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Audience Profile use?
About 752 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Audience Profile?
Skills that share tags, products or a category with Audience Profile: User Story Writer (deanpeters/Product-Manager-Skills, 7.2k stars), Game Changing Features (openstatusHQ/data-table-filters, 2.3k stars), CCPM Project Management (automazeio/ccpm, 8.4k stars) and Convex Create Component (spokvulcan/poker-planning, 115 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Audience Profile?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 862 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 9, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.