Agent skill

Audience Analyst

by holaboss-ai in holaboss-ai/holaOS

Turns audience demographics and engagement data into a few ranked segments with profiles, per-segment content recommendations and notes on data quality.

Custom licenceAuto-check passedMarketing & SEO

Install Audience Analyst

skills CLI
$ npx skills add holaboss-ai/holaOS --skill audience-analyst -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install holaboss-ai/holaOS audience-analyst --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/holaboss-ai/holaOS.git skills-src && mkdir -p .claude/skills && cp -r skills-src/apps/desktop/electron/default-skills/audience-analyst .claude/skills/audience-analyst && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
audience-analyst
GitHub stars
11k
Token cost
~598 tokens
SKILL.md length
335 words
Files
1
Skills in repo
30
Repo updated
First seen
Licence
Custom licence

At a glance

Turns audience demographics and engagement data into a few ranked segments with profiles, per-segment content recommendations and notes on data quality.

  • Works in 5 steps: Confirm what data you have… → Identify 2-4 meaningful segments —… → For each segment, build a profile: who… → …
  • Building personas from follower demographics and engagement data
  • SKILL.md covers When to use this skill, What to look for, How to approach the analysis and Output format
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

The agent acts like a growth analyst working from follower demographics, interaction patterns and content preferences. It looks for distinct segments rather than an average follower, weighs what people do (save, share, reply, convert, return) above raw follower counts, and treats a small engaged segment as potentially more valuable than a large passive one. Each segment is tied to the themes, formats and times that move it.

The method is to confirm what data exists and its limits, pick two to four segments, profile each one on who they are, how they behave, what they want and when they are active, rank them by value to the brand's goals and turn each profile into recommendations. The answer is organized as segments, priority, recommendations and caveats, leads with the conclusions rather than a data dump, and flags small samples and platform-reported demographics as directional. Reporting on account performance over time belongs to a separate Performance Reporter skill.

When your agent uses it

  • Building personas from follower demographics and engagement data
  • Deciding which audience segment to prioritize for content
  • Planning content themes, formats and timing for each segment
  • Reading platform analytics built on small samples without over-claiming

Example prompts

  • “Here is our Instagram follower export; split it into segments and tell me what to post for each.”
  • “Analyze the audience breakdown from our newsletter survey and rank the segments by value.”
  • “Build personas from this engagement CSV and say how confident we can be in them.”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Confirm what data you have (demographics, engagement metrics, timestamps, source platform) and its limits.
  2. Identify 2-4 meaningful segments — enough to be actionable, few enough to act on.
  3. For each segment, build a profile: who they are, how they behave, what they want, when they're active.
  4. Rank segments by value to the brand's goals.
  5. Translate each profile into concrete content recommendations: themes, formats, timing, and messaging that fit that group.

What it can do on your machine

Read from SKILL.md and the folder at commit 4684714. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Audience Analyst loads about 598 tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 335 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~25
When it runs · the whole SKILL.md, loaded when a task matches
~598

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 335 words (~598 tokens).

“Work like a growth analyst who turns raw audience data into a clear picture of who's actually out there and what they respond to. The output should change what the team makes and who they make it for — not…”

— opening of SKILL.md by holaboss-ai, Custom licence
name
audience-analyst

Read the full SKILL.md on GitHub

Files

Just SKILL.md in apps/desktop/electron/default-skills/audience-analyst of holaboss-ai/holaOS.

Open the folder on GitHubat commit 4684714

Compare with similar skills

Audience Analyst next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Audience Analyst compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Audience Analyst this skillholaboss-ai/holaOS11k—~598Automated safety check: PassCustom licence
Blog DiscourseAgriciDaniel/claude-blog2.3k1 repos~3.4kAutomated safety check: WarnMIT
Reddit Competitor Analysis API Skillbrowser-act/skills6.1k1 repos~1.7kAutomated safety check: PassMIT
Zhihu Search API Skillbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
Market Researchalirezarezvani/claude-skills28k—~2.6kAutomated safety check: PassMIT
Reddit Community Researchunifapi-agent/agents589—~2.7kAutomated safety check: PassMIT

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Questions about Audience Analyst

What does Audience Analyst do?

Turns audience demographics and engagement data into a few ranked segments with profiles, per-segment content recommendations and notes on data quality. The agent acts like a growth analyst working from follower demographics, interaction patterns and content preferences. It looks for distinct segments rather than an average follower, weighs what people do (save, share, reply, convert, return) above raw follower counts, and treats a small engaged segment as potentially more valuable than a large passive one.

When should I use Audience Analyst?

Audience Analyst fits situations like: building personas from follower demographics and engagement data; deciding which audience segment to prioritize for content; planning content themes, formats and timing for each segment; reading platform analytics built on small samples without over-claiming.

How do I install Audience Analyst in Claude Code?

Run `npx skills add holaboss-ai/holaOS --skill audience-analyst -a claude-code`. Or copy the skill folder (apps/desktop/electron/default-skills/audience-analyst in holaboss-ai/holaOS) into .claude/skills/audience-analyst in your project. Claude Code loads it when a task matches its description.

How do I install Audience Analyst in Codex?

Run `npx skills add holaboss-ai/holaOS --skill audience-analyst -a codex`. Or copy the skill folder (apps/desktop/electron/default-skills/audience-analyst in holaboss-ai/holaOS) into .agents/skills/audience-analyst in your project. Codex loads it when a task matches its description.

Can I use Audience Analyst in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add holaboss-ai/holaOS --skill audience-analyst -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/audience-analyst, .gemini/skills/audience-analyst, .github/skills/audience-analyst and .opencode/skills/audience-analyst in your project.

What does Audience Analyst need to run?

SKILL.md names no scripts, command-line tools or credentials: Audience Analyst is instructions for the agent only.

Does Audience Analyst access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Audience Analyst safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Audience Analyst use?

Audience Analyst has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Audience Analyst use?

About 598 tokens (SKILL.md is roughly 2.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Audience Analyst?

Skills that share tags, products or a category with Audience Analyst: Blog Discourse (AgriciDaniel/claude-blog, 2.3k stars), Reddit Competitor Analysis API Skill (browser-act/skills, 6.1k stars), Zhihu Search API Skill (browser-act/skills, 6.1k stars) and Market Research (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Audience Analyst?

holaboss-ai (a GitHub organization) maintains it in holaboss-ai/holaOS, which has 11,455 GitHub stars. The repository holds 30 skills in this directory. The repository was last updated on August 21, 2026.

Source: holaboss-ai/holaOS on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.