Magic Hour Product Visuals

Magic Hour product visuals

Deliver a product image that fits its intended placement and preserves the details that make the product recognizable. Treat a project ID as an intermediate result and inspect the finished image before calling it complete.

Generation consumes Magic Hour credits. Use a connected Magic Hour creation MCP at https://mcp.magichour.ai/ when available. Otherwise read references/setup.md. Discover the current schema before choosing a model, resolution, image count, or cost.

Infer the treatment from the customer's intended use; recommend one direction instead of asking them to choose technical parameters. Honor existing budget and delegated creative decisions, inspect intermediate results yourself and continue unless the user requested draft approval. Show the finished image first; retain technical records with the project. For catalog, lifestyle, detail, in-hand or coordinated sets, read reference photoshoot.

Define the deliverable

Extract or infer:

• where the image will appear, such as a product page, ad, marketplace listing, or website hero
• aspect ratio, resolution, crop tolerance, and required negative space
• product shape, material, finish, color, label, logo, and exact text
• camera angle, scale in frame, surface, background, lighting, and shadow
• details that must remain unchanged
• visible failures that make the image unusable

For a hero, specify which side needs empty space for copy. For an ecommerce listing, keep the full product inside the frame with a clean silhouette. When exact product identity, packaging, or branding matters, use an authorized reference and edit it rather than recreating it from text.

Choose generation or editing

• With no source image, call ai_image_generator_create_image.
• With a usable source that needs a new setting, cleanup, relighting, repositioning, or other controlled change, call ai_image_editor_create_image.
• AI Image Editor requires an input image. Never route a prompt-only creation request to it.

Use one image at a resolution that reveals the product's critical details and fits its placement. A low-resolution preview is useful for composition, not final label fidelity. Check cost against existing authorization and ask only when it does not cover the intended work. Prefer the live recommended model for a general request and choose a specialist only when the current schema describes the needed behavior.

Write a production brief

Write the prompt in this order:

1. intended image type and aspect ratio
2. one product with material, shape, color, and orientation
3. exact composition and space allocation
4. lighting, surface, background, shadow, and reflection
5. required label, logo, or text in quotation marks
6. elements that must remain fixed
7. concrete rejection conditions

Use direct visual language. A useful pattern is:

Premium 16:9 product hero photograph. One [product] in the right third, fully visible, with clean negative space across the left 40 percent. [Camera and material]. [Lighting, surface, and background]. Preserve [shape, colors, logo, and exact label]. No extra objects, duplicate text, warped geometry, unintended marks, or watermark.

For editing, describe the change first and then state what remains unchanged. Compare against the original reference, not just the prompt: a prettier bottle with a different cap or viewpoint is still a failed preservation edit. Do not stack unrelated styles or ask one image to show several scenes. Keep promotional copy in a separate layout layer when a suitable tool is available; preserve text already printed on the product.