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Agent skill

Eighty Twenty Conversion Message

by hashgraph-online in hashgraph-online/awesome-codex-plugins

Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects.

MITAuto-check passedFrontend & Design

Install Eighty Twenty Conversion Message

skills CLI
$ npx skills add hashgraph-online/awesome-codex-plugins --skill eighty-twenty-conversion-message -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install hashgraph-online/awesome-codex-plugins eighty-twenty-conversion-message --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/LVTD-LLC/skills/skills/eighty-twenty-conversion-message .claude/skills/eighty-twenty-conversion-message && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
eighty-twenty-conversion-message
GitHub stars
1.2k
Token cost
~729 tokens
SKILL.md length
268 words
Files
1
Skills in repo
736
Repo updated
First seen
Licence
MIT

At a glance

Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects.

  • Works in 4 steps: Identify The Urgent Problem → Apply The Five Qualification Filters → Build The Message → …
  • Diagnosing headlines
  • SKILL.md covers Source Traceability, Workflow, Output Format and Quality Bar
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Eighty Twenty Conversion Message is an agent skill from hashgraph-online/awesome-codex-plugins. Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects. Use when writing or diagnosing headlines, landing pages, outreach, ads, sales letters, lead magnets, or B2B messages where urgency, qualification, and conversion matter.

Its SKILL.md is about 730 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts. Compatibility notes: Codex, Claude Code, and other Agent Skills-compatible clients.

It sits in Frontend & Design, covering Landing pages and Content marketing. The repository describes itself as: A curated list of awesome OpenAI Codex / ChatGPT plugins, skills, and resources. The 1 Codex Marketplace. See live plugins at: https://hol.org/plugins/best-codex-plugins. The licence is MIT.

When your agent uses it

  • Diagnosing headlines
  • B2B messages where urgency
  • Conversion matter

Example prompts

  • “/eighty-twenty-conversion-message”

Requirements

  • Compatibility (from SKILL.md): Codex, Claude Code, and other Agent Skills-compatible clients.

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Identify The Urgent Problem
  2. Apply The Five Qualification Filters
  3. Build The Message
  4. Define The Conversion Test

What it can do on your machine

Read from SKILL.md and the folder at commit 16b4156. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Codex, Claude Code, and other Agent Skills-compatible clients.

    From compatibility in the SKILL.md frontmatter.

Context cost

Eighty Twenty Conversion Message loads about 729 tokens when it runs. Until then it costs about 74 tokens; SKILL.md has 268 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~74
When it runs · the whole SKILL.md, loaded when a task matches
~729

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from hashgraph-online/awesome-codex-plugins at commit 16b4156, republished under its MIT licence (© hashgraph-online). 268 words, ~729 tokens.

Download SKILL.mdSave it as .claude/skills/eighty-twenty-conversion-message/SKILL.md (or your agent's skills folder).
name
eighty-twenty-conversion-message
description
Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects. Use when writing or diagnosing headlines, landing pages, outreach, ads, sales letters, lead magnets, or B2B messages where urgency, qualification, and conversion matter.
compatibility
Codex, Claude Code, and other Agent Skills-compatible clients.
license
MIT
metadata.version
0.1.0
metadata.displayName
80/20 Conversion Message
metadata.category
Marketing
metadata.tags
eighty-twenty,copywriting,conversion,sales,qualification

80/20 Conversion Message

Use this skill to create sales messages that focus on urgent buyer problems, qualify the right prospects, and disqualify weak ones. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapter 7.

  • Chapter 7 covers conversion, buyer qualification, disqualification, urgent problem framing, and problem-agitate-solve messaging.

Workflow

1. Identify The Urgent Problem

Write the buyer's problem in their own language.

Capture:

  • Pain or risk.
  • Trigger event.
  • Cost of delay.
  • Current failed alternative.
  • Desired result.

Do not lead with product features. Lead with the problem the right buyer already cares about.

2. Apply The Five Qualification Filters

Check whether the message attracts people who:

  • Have money.
  • Have urgent pain.
  • Believe the offer category or can be persuaded.
  • Can say yes.
  • Fit the broader plan or context.

If the message attracts unqualified leads, add clearer disqualification.

3. Build The Message

Use this sequence:

  1. Problem: name the urgent situation.
  2. Agitate: make the cost, stakes, and consequences specific.
  3. Solve: show the outcome and why the offer fits.
  4. Qualify: state who this is and is not for.
  5. Action: ask for one measurable next step.
4. Define The Conversion Test

Recommend the smallest test that proves message quality:

  • Click-through from a qualified audience.
  • Form completion with disqualification fields.
  • Reply rate from a narrow list.
  • Sales call booking quality.
  • Purchase, deposit, or application.

Output Format

markdown
# Conversion Message

## Buyer Problem
- Target buyer:
- Urgent problem:
- Cost of inaction:
- Current alternative:

## Qualification Filters
| Filter | Message Element | Pass/Concern |
|--------|-----------------|--------------|
| Money | | |
| Urgency | | |
| Belief | | |
| Authority | | |
| Fit | | |

## Message Draft
- Headline:
- Agitation:
- Solution:
- Disqualification:
- CTA:

## Test Plan
- Audience:
- Metric:
- Success threshold:
- Kill threshold:

Quality Bar

  • Do not write generic benefit copy.
  • Do not optimize tone before qualifying the buyer.
  • Do not hide disqualification criteria.
  • Make the cost of inaction concrete.
  • Measure qualified response, not raw response.

© hashgraph-online, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/LVTD-LLC/skills/skills/eighty-twenty-conversion-message of hashgraph-online/awesome-codex-plugins.

Open the folder on GitHubat commit 16b4156

Compare with similar skills

Eighty Twenty Conversion Message next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Eighty Twenty Conversion Message compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Eighty Twenty Conversion Message this skillhashgraph-online/awesome-codex-plugins1.2k—~729Automated safety check: PassMIT
Squeeze Page BuilderAffitor/affiliate-skills698—~3.6kAutomated safety check: PassMIT
SEO Agency Landing Pageseranking/seo-skills160—~1.6kAutomated safety check: PassMIT
Impeccablebestofjs/bestofjs3.1k27 repos~2.6kAutomated safety check: PassMIT
Scroll World Landing Pageoso95/scroll-world9.7k1 repos~12kAutomated safety check: NotesMIT
Expert Panelericosiu/ai-marketing-skills3.6k2 repos~2.1kAutomated safety check: PassMIT

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Categories

Questions about Eighty Twenty Conversion Message

What does Eighty Twenty Conversion Message do?

Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects. Eighty Twenty Conversion Message is an agent skill from hashgraph-online/awesome-codex-plugins. Build high-leverage sales messages that attract qualified buyers and repel poor-fit prospects.

When should I use Eighty Twenty Conversion Message?

Eighty Twenty Conversion Message fits situations like: diagnosing headlines; B2B messages where urgency; conversion matter.

How do I install Eighty Twenty Conversion Message in Claude Code?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill eighty-twenty-conversion-message -a claude-code`. Or copy the skill folder (plugins/LVTD-LLC/skills/skills/eighty-twenty-conversion-message in hashgraph-online/awesome-codex-plugins) into .claude/skills/eighty-twenty-conversion-message in your project. Claude Code loads it when a task matches its description.

How do I install Eighty Twenty Conversion Message in Codex?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill eighty-twenty-conversion-message -a codex`. Or copy the skill folder (plugins/LVTD-LLC/skills/skills/eighty-twenty-conversion-message in hashgraph-online/awesome-codex-plugins) into .agents/skills/eighty-twenty-conversion-message in your project. Codex loads it when a task matches its description.

Can I use Eighty Twenty Conversion Message in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add hashgraph-online/awesome-codex-plugins --skill eighty-twenty-conversion-message -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/eighty-twenty-conversion-message, .gemini/skills/eighty-twenty-conversion-message, .github/skills/eighty-twenty-conversion-message and .opencode/skills/eighty-twenty-conversion-message in your project.

What does Eighty Twenty Conversion Message need to run?

SKILL.md names no scripts, command-line tools or credentials: Eighty Twenty Conversion Message is instructions for the agent only. Compatibility (from SKILL.md): Codex, Claude Code, and other Agent Skills-compatible clients..

Does Eighty Twenty Conversion Message access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Eighty Twenty Conversion Message safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Eighty Twenty Conversion Message use?

Eighty Twenty Conversion Message is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Eighty Twenty Conversion Message use?

About 729 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Eighty Twenty Conversion Message?

Skills that share tags, products or a category with Eighty Twenty Conversion Message: Squeeze Page Builder (Affitor/affiliate-skills, 698 stars), SEO Agency Landing Page (seranking/seo-skills, 160 stars), Impeccable (bestofjs/bestofjs, 3.1k stars) and Scroll World Landing Page (oso95/scroll-world, 9.7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Eighty Twenty Conversion Message?

hashgraph-online (a GitHub organization) maintains it in hashgraph-online/awesome-codex-plugins, which has 1,232 GitHub stars. The repository holds 736 skills in this directory. The repository was last updated on October 6, 2026.

Source: hashgraph-online/awesome-codex-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.