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Agent skill

Archetypes Brand Voice

by hashgraph-online in hashgraph-online/awesome-codex-plugins

A skill your agent uses when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency.

Apache-2.0Auto-check passedWriting & Content

Install Archetypes Brand Voice

skills CLI
$ npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-brand-voice -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install hashgraph-online/awesome-codex-plugins archetypes-brand-voice --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-brand-voice .claude/skills/archetypes-brand-voice && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
archetypes-brand-voice
GitHub stars
1.3k
Token cost
~1.1k tokens
SKILL.md length
505 words
Files
2 (incl. references)
Skills in repo
716
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency.

  • Works in 3 steps: What's the product genuinely for? A… → What does the audience want from this… → What's the company genuinely capable of…
  • Picking a brand archetype
  • SKILL.md covers Picking an archetype, Propagating an archetype, Coherence audit and Common voice failures, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Archetypes Brand Voice is an agent skill from hashgraph-online/awesome-codex-plugins. Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Trigger when designing the voice of microcopy, marketing pages, support tone, or any brand-facing communication. Sub-aspect of archetypes; read that first.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/voice-design-cases.md`).

It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: A curated list of awesome OpenAI Codex / ChatGPT plugins, skills, and resources. The 1 Codex Marketplace. See live plugins at: https://hol.org/plugins/best-codex-plugins. The licence is Apache-2.0.

When your agent uses it

  • Picking a brand archetype
  • Propagating it across product and marketing surfaces
  • Auditing brand-voice consistency
  • Designing the voice of microcopy

Example prompts

  • “/archetypes-brand-voice”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. What's the product genuinely for? A safety-critical product can't credibly be the Outlaw; a creative product can't credibly be the Sage…
  2. What does the audience want from this category? Customers buying accounting software want trust (Sage / Caregiver), not transformation…
  3. What's the company genuinely capable of being? Brand archetypes that misalign with the team's actual identity feel performative.

What it can do on your machine

Read from SKILL.md and the folder at commit 3e1456a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Archetypes Brand Voice loads about 1.1k tokens when it runs, and up to ~1.6k if it reads all its reference files. Until then it costs about 80 tokens; SKILL.md has 505 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~80
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from hashgraph-online/awesome-codex-plugins at commit 3e1456a, republished under its Apache-2.0 licence (© hashgraph-online). 505 words, ~1,065 tokens.

Download SKILL.mdSave it as .claude/skills/archetypes-brand-voice/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
archetypes-brand-voice
description
Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Trigger when designing the voice of microcopy, marketing pages, support tone, or any brand-facing communication. Sub-aspect of `archetypes`; read that first.

Brand voice through archetypes

A brand's archetype propagates through every customer-facing surface: homepage copy, ad voice, product microcopy, support tone, error messages, packaging, even the way receipts are worded. Coherence reinforces the archetype; inconsistency dilutes it.

Picking an archetype

Three questions:

  1. What's the product genuinely for? A safety-critical product can't credibly be the Outlaw; a creative product can't credibly be the Sage alone.
  2. What does the audience want from this category? Customers buying accounting software want trust (Sage / Caregiver), not transformation (Magician).
  3. What's the company genuinely capable of being? Brand archetypes that misalign with the team's actual identity feel performative.

The intersection of product fit, audience fit, and company fit narrows the archetype choice substantially.

Propagating an archetype

Once chosen, the archetype shapes:

Voice and copy

Each archetype implies a register:

  • Sage: measured, knowledgeable, precise. Avoid hyperbole.
  • Outlaw: irreverent, challenging, anti-establishment.
  • Caregiver: warm, supportive, considerate.
  • Jester: playful, surprising, light.
  • Hero: action-oriented, triumphant, achievement-focused.
  • Magician: visionary, transformative, evocative.

Microcopy across the product should follow. A Sage product's error message: "We weren't able to verify the account." A Jester product's: "Hmm, we couldn't find that account. Did you typo it?"

Visual style

Each archetype has visual associations:

  • Sage: clean, restrained, often serif typography, muted palette.
  • Outlaw: bold, edgy, high contrast, often dark.
  • Caregiver: warm colors, friendly typography, photography of people.
  • Magician: rich gradients, mysterious imagery, otherworldly visuals.
Iconography and characters

If the brand has a mascot or character, design it to embody the archetype. A Caregiver mascot has soft features, gentle posture; an Outlaw mascot has sharp angles, defiant pose.

Stories

Marketing stories should feature the archetype's core arc. A Hero brand tells stories of users overcoming challenges; a Caregiver brand tells stories of being supported through difficulty.

Show full SKILL.md (216 more words)Show less

Coherence audit

Across your product and marketing, audit:

  • Voice samples from 5 random microcopy strings — do they share a register?
  • Visual style across landing page, product UI, error states, packaging.
  • Color and typography consistent or scattered?
  • Story tone in case studies and testimonials.
  • Support voice in chat, email, knowledge base.

Inconsistencies are debt; pay them down deliberately.

Common voice failures

  • Mixed archetypes across teams. Marketing writes one voice; product writes another; support is a third.
  • Aspirational mismatch. The brand wants to be a Magician but the product is utility-grade. The mismatch reads as inflated.
  • Generic voice. "Professional, friendly, helpful" — no archetype, no personality.
  • Trend-chasing. Adopting an archetype because it's currently popular rather than because it fits.

Heuristics

  1. The 30-second test. Read 5 random pieces of microcopy aloud. Does it sound like the same voice? If not, voice is fragmenting.
  2. The new-writer onboarding. A new content writer should be able to read your brand-voice doc and produce copy that sounds like the brand. If they can't, your archetype isn't documented.
  3. The "what would [archetype] do?" check. When facing a copy decision, ask: what would the [your archetype] say? The answer guides the choice.
  • archetypes (parent).
  • archetypes-storytelling-arcs — the narrative side.
  • phonetic-symbolism — word sounds reinforce archetype.
  • form-follows-function — visual style flows from purpose, including archetype.

© hashgraph-online, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-brand-voice of hashgraph-online/awesome-codex-plugins.

  • SKILL.md
  • references/voice-design-cases.md

Open the folder on GitHubat commit 3e1456a

Compare with similar skills

Archetypes Brand Voice next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Archetypes Brand Voice compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Archetypes Brand Voice this skillhashgraph-online/awesome-codex-plugins1.3k—~1.1kAutomated safety check: PassApache-2.0
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
BrandOhh-889/skyroc79513 repos~733Automated safety check: PassMIT
Khazix WeChat Article WriterKKKKhazix/khazix-skills21k1 repos~2.9kAutomated safety check: PassMIT
Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT

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Categories

Questions about Archetypes Brand Voice

What does Archetypes Brand Voice do?

A skill your agent uses when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Archetypes Brand Voice is an agent skill from hashgraph-online/awesome-codex-plugins. Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency.

When should I use Archetypes Brand Voice?

Archetypes Brand Voice fits situations like: picking a brand archetype; propagating it across product and marketing surfaces; auditing brand-voice consistency; designing the voice of microcopy.

How do I install Archetypes Brand Voice in Claude Code?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-brand-voice -a claude-code`. Or copy the skill folder (plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-brand-voice in hashgraph-online/awesome-codex-plugins) into .claude/skills/archetypes-brand-voice in your project. Claude Code loads it when a task matches its description.

How do I install Archetypes Brand Voice in Codex?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-brand-voice -a codex`. Or copy the skill folder (plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-brand-voice in hashgraph-online/awesome-codex-plugins) into .agents/skills/archetypes-brand-voice in your project. Codex loads it when a task matches its description.

Can I use Archetypes Brand Voice in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/archetypes-brand-voice, .gemini/skills/archetypes-brand-voice, .github/skills/archetypes-brand-voice and .opencode/skills/archetypes-brand-voice in your project.

What does Archetypes Brand Voice need to run?

SKILL.md names no scripts, command-line tools or credentials: Archetypes Brand Voice is instructions for the agent only.

Does Archetypes Brand Voice access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Archetypes Brand Voice safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Archetypes Brand Voice use?

Archetypes Brand Voice is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Archetypes Brand Voice use?

About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 503 tokens, read only when the agent opens those files.

What are the alternatives to Archetypes Brand Voice?

Skills that share tags, products or a category with Archetypes Brand Voice: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Archetypes Brand Voice?

hashgraph-online (a GitHub organization) maintains it in hashgraph-online/awesome-codex-plugins, which has 1,267 GitHub stars. The repository holds 716 skills in this directory. The repository was last updated on October 10, 2026.

Source: hashgraph-online/awesome-codex-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.