Pfd
skovalik/perception-first-design
This skill should be used when working on any design, marketing, copywriting, writing, or communication task — including: "run PFD", "apply PFD", "use Perception-First Design", "do a PFD analysis"…
A skill your agent uses when auditing marketing, messaging, offers, funnels, or content strategy.
Install Marketing Audit
$ npx skills add harperreed/dotfiles --skill marketing-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install harperreed/dotfiles marketing-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills-archive/marketing-audit .claude/skills/marketing-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-audit" agent skill from https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-audit into .claude/skills/marketing-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add harperreed/dotfiles --skill marketing-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install harperreed/dotfiles marketing-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills-archive/marketing-audit .agents/skills/marketing-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-audit" agent skill from https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-audit into .agents/skills/marketing-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add harperreed/dotfiles --skill marketing-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install harperreed/dotfiles marketing-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills-archive/marketing-audit .cursor/skills/marketing-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-audit" agent skill from https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-audit into .cursor/skills/marketing-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/harperreed/dotfiles.git --path .claude/skills-archive/marketing-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add harperreed/dotfiles --skill marketing-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install harperreed/dotfiles marketing-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills-archive/marketing-audit .gemini/skills/marketing-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-audit" agent skill from https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-audit into .gemini/skills/marketing-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install harperreed/dotfiles marketing-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add harperreed/dotfiles --skill marketing-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills-archive/marketing-audit .github/skills/marketing-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-audit" agent skill from https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-audit into .github/skills/marketing-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add harperreed/dotfiles --skill marketing-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install harperreed/dotfiles marketing-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/harperreed/dotfiles.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills-archive/marketing-audit .opencode/skills/marketing-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-audit" agent skill from https://github.com/harperreed/dotfiles/tree/master/.claude/skills-archive/marketing-audit into .opencode/skills/marketing-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-audit- GitHub stars
- 334
- Token cost
- ~849 tokens
- SKILL.md length
- 446 words
- Files
- 1
- Skills in repo
- 32
- Repo updated
- First seen
- Licence
- None found
At a glance
A skill your agent uses when auditing marketing, messaging, offers, funnels, or content strategy.
- Works in 5 steps: Messaging Audit → Offer Audit → Funnel Audit → …
- Auditing marketing
- SKILL.md covers Overview, When to Use, The 5 Audits and How to Run This, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Marketing Audit is an agent skill from harperreed/dotfiles. Use when auditing marketing, messaging, offers, funnels, or content strategy. Triggers on "audit my marketing", "review my landing page", "improve my funnel", "content strategy review", "messaging review", "offer feedback", "marketing checkup", "why isn't my marketing working", "audit my brand". Works at any budget or company size.
Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Content strategy and Landing pages. The repository describes itself as: Dotfiles. Managed by YADM.
When your agent uses it
- Auditing marketing
- Content strategy
- Audit my marketing
- Review my landing page
Example prompts
- “audit my marketing”
- “review my landing page”
- “improve my funnel”
- “/marketing-audit”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- Messaging Audit
- Offer Audit
- Funnel Audit
- Content Strategy Audit
- Build the 30-Day Fix
What it can do on your machine
Read from SKILL.md and the folder at commit b78c10e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
threads.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Audit loads about 849 tokens when it runs. Until then it costs about 87 tokens; SKILL.md has 446 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 446 words (~849 tokens).
“A 5-question marketing audit framework that works at any scale - from $50/month solopreneurs to $50M enterprise budgets. Run sequentially: diagnose messaging, offer, funnel, and content, then build a 30-day fix plan.”
- name
- marketing-audit
Files
Just SKILL.md in .claude/skills-archive/marketing-audit of harperreed/dotfiles.
Open the folder on GitHubat commit b78c10e
Compare with similar skills
Marketing Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Audit this skillharperreed/dotfiles | 334 | — | ~849 | Automated safety check: Pass | None | |
| Pfdskovalik/perception-first-design | 143 | — | ~7.3k | Automated safety check: Pass | Custom licence | |
| Money Contentiamzifei/show-me-the-money | 1k | — | ~9.6k | Automated safety check: Pass | Custom licence | |
| Prompt Gap To Publishamplitude/builder-skills | 159 | — | ~2.8k | Automated safety check: Pass | None | |
| Content Creation And Marketingmanojbajaj95/claude-gtm-plugin | 105 | — | ~1k | Automated safety check: Pass | MIT | |
| SEO Content Optimizationmagnus919/hermes-profiles | 289 | — | ~3.1k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Marketing Audit
What does Marketing Audit do?
A skill your agent uses when auditing marketing, messaging, offers, funnels, or content strategy. Marketing Audit is an agent skill from harperreed/dotfiles. Use when auditing marketing, messaging, offers, funnels, or content strategy.
When should I use Marketing Audit?
Marketing Audit fits situations like: auditing marketing; content strategy; audit my marketing; review my landing page.
How do I install Marketing Audit in Claude Code?
Run `npx skills add harperreed/dotfiles --skill marketing-audit -a claude-code`. Or copy the skill folder (.claude/skills-archive/marketing-audit in harperreed/dotfiles) into .claude/skills/marketing-audit in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Audit in Codex?
Run `npx skills add harperreed/dotfiles --skill marketing-audit -a codex`. Or copy the skill folder (.claude/skills-archive/marketing-audit in harperreed/dotfiles) into .agents/skills/marketing-audit in your project. Codex loads it when a task matches its description.
Can I use Marketing Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add harperreed/dotfiles --skill marketing-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-audit, .gemini/skills/marketing-audit, .github/skills/marketing-audit and .opencode/skills/marketing-audit in your project.
What does Marketing Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Audit is instructions for the agent only.
Does Marketing Audit access the network?
SKILL.md names 1 domain. As links in the text: threads.com. This is read from the text; nothing was executed.
Is Marketing Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Audit use?
No licence was found for Marketing Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Marketing Audit use?
About 849 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Audit?
Skills that share tags, products or a category with Marketing Audit: Pfd (skovalik/perception-first-design, 143 stars), Money Content (iamzifei/show-me-the-money, 1k stars), Prompt Gap To Publish (amplitude/builder-skills, 159 stars) and Content Creation And Marketing (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Audit?
harperreed (a GitHub user) maintains it in harperreed/dotfiles, which has 334 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 3, 2026.
Source: harperreed/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.