Icp Identification

ICP Identification

Research a company or idea, define the Ideal Customer Profile, and route to the right next step. This is the entry point for any "find me leads" or "map my market" request — it sits upstream of all lead-finding and TAM-building skills and ensures we understand the business, define the target, and pick the right approach before executing.

When to Auto-Load

• User says "find me leads", "help me find prospects", "who should I sell to", or similar
• User provides a company URL and asks for leads/prospects
• User describes an idea/product and wants to find customers
• User asks "who is my ICP?" or "help me define my target market"
• User asks to "map my TAM", "size my market", or "build a target account list"

Phase 0: Gather Context

When triggered, collect these inputs from the user:

1. Company URL or describe your idea/product
2. What does the product/service do? (skip if URL provided — we'll research)
3. Who are your current customers? (if any — ask for specific company names, titles of buyers/champions, and how they found the product. These examples calibrate search filters far better than abstract descriptions.)
4. What's your price point / deal size? (helps determine buyer seniority)
5. Who is NOT a fit? — Ask about industries, company types, company sizes, or roles that are explicitly wrong for this product. Prompt with examples: "Are there industries that definitely don't work? Company sizes too small or too large? Titles that look right but never buy?" Even rough exclusions prevent noisy search results downstream.

If the user provides a company URL, research it using web tools before asking follow-up questions. Don't ask questions you can answer from the website.

Intake principle: Every answer here should help you populate a search filter (title, industry, headcount range, region) or an exclusion filter (titles to skip, industries to ignore, company types to avoid). If a user's answer is too vague to become a filter value, probe deeper. Don't ask generic strategy questions — ask questions that sharpen the search.

Phase 1: Research

Using web search and the company URL, investigate:

1. Company research — What do they sell? Who do they sell to? Value proposition. Pricing model.
2. Market analysis — What category/space? Market size signals. Growth stage.
3. Competitor identification — Who are the top 3-5 competitors? How are they positioned?
4. Buyer signals — Who buys this kind of product? What titles? What triggers a purchase?

Output: Synthesize findings into a brief (5-10 bullet points) and present to the user for validation. Example:

Research Summary:

• Company sells X to Y
• Main competitors: A, B, C
• Typical buyer: VP/Director level at mid-market companies
• Purchase triggers: scaling team, switching from legacy tool, new budget cycle
• Pricing suggests mid-market / enterprise buyer

Ask the user: "Does this match your understanding? Anything to correct or add?"

Phase 2: Define ICP

Based on research + user input, propose a structured ICP:

Present as a table. Ask user to confirm, adjust, or refine. Iterate until they approve.

Exclusion Criteria (Equally Important)

Define what to filter OUT. These map directly to "not in" / exclusion parameters in search tools:

Present exclusions alongside the inclusion table. Ask user to confirm both.

Important: The ICP definition becomes the input context for all downstream skills. Be specific — vague ICPs produce vague leads.

Search precision warning: Downstream tools (Apollo and similar databases) match on the exact title strings, industry tags, and keywords you pass them. Overly broad or stuffed filters (e.g., 15 keyword tags) return noisy results. Each filter value should be specific and intentional. When in doubt, use fewer, more precise values and let exclusions do the narrowing.