New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Feature Launch Playbook

by gooseworks-ai in gooseworks-ai/goose-skills

Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales…

MITAuto-check passedProduct & Project Management

Install Feature Launch Playbook

skills CLI
$ npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gooseworks-ai/goose-skills feature-launch-playbook --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content/composites/feature-launch-playbook .claude/skills/feature-launch-playbook && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
feature-launch-playbook
GitHub stars
1.2k
Used in
1 other repo
Token cost
~1.8k tokens
SKILL.md length
493 words
Files
2
Skills in repo
273
Repo updated
First seen
Licence
MIT

At a glance

Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales…

  • Works in 5 steps: Intake → Core Messaging (Foundation) → Generate Launch Assets → …
  • A product marketing team needs to turn a feature spec into launch-ready assets fast
  • SKILL.md covers When to Use, Phase 0: Intake, Phase 1: Core Messaging… and Phase 2: Generate Launch Assets, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Feature Launch Playbook is an agent skill from gooseworks-ai/goose-skills. Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill.meta.json`).

It sits in Product & Project Management, covering Social media posts, Feature launches and release readiness and PRD writing. It works with LinkedIn and X (Twitter). The repository describes itself as: Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping. The licence is MIT.

When your agent uses it

  • A product marketing team needs to turn a feature spec into launch-ready assets fast
  • Tasks that involve Social media posts
  • Tasks that involve Feature launches and release readiness

Example prompts

  • “/feature-launch-playbook”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Intake
  2. Core Messaging (Foundation)
  3. Generate Launch Assets
  4. Launch Checklist
  5. Output

What it can do on your machine

Read from SKILL.md and the folder at commit c650c6d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Feature Launch Playbook loads about 1.8k tokens when it runs. Until then it costs about 104 tokens; SKILL.md has 493 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~104
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gooseworks-ai/goose-skills at commit c650c6d, republished under its MIT licence (© gooseworks-ai). 493 words, ~1,845 tokens.

Download SKILL.mdSave it as .claude/skills/feature-launch-playbook/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
feature-launch-playbook
description
Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.
tags
content

Feature Launch Playbook

Turn a feature spec or product update into a complete launch kit — every asset you need to announce, from changelog to cold email insert. One input, all outputs.

Built for: PMMs or founders who ship features faster than they can write about them. The goal is to go from "feature merged" to "launch assets ready" in one session.

When to Use

  • "We just shipped [feature] — help me launch it"
  • "Write launch copy for [feature/update]"
  • "I need a changelog entry, email, and LinkedIn post for [feature]"
  • "Generate the full launch kit for [product update]"
  • "Turn this feature spec into marketing assets"

Phase 0: Intake

Feature Context
  1. Feature name — What are you launching?
  2. One-paragraph description — What does it do? (Can be a Notion doc, PRD excerpt, or plain text)
  3. Who benefits most? — Which ICP segment cares about this? (e.g., "growth teams running outbound")
  4. Problem it solves — What was painful before this existed?
  5. Key capability — The single most impressive thing it does (for the headline)
Launch Context
  1. Launch tier — How big is this?
    • Tier 1 (Major): New product line, major feature, pricing change → Full launch kit
    • Tier 2 (Medium): Significant feature, new integration → Email + social + changelog
    • Tier 3 (Minor): Small improvement, bug fix → Changelog + social mention
  2. Launch date — When does this go live?
  3. CTA — What should the reader do? (Try it, book a demo, read docs, upgrade)
  4. Visual assets available? — Screenshots, GIFs, demo video URL?
Tone & Voice
  1. Brand voice — Technical/developer, conversational/founder-led, enterprise/professional?
  2. Any messaging to avoid? — Competitor names, specific claims, regulated language?

Phase 1: Core Messaging (Foundation)

Before generating assets, define the messaging foundation:

Feature Positioning Block
HEADLINE: [Outcome-driven, not feature-driven]
  Bad: "Introducing Advanced Filtering"
  Good: "Find your best leads in seconds, not hours"

SUBHEAD: [What it is + who it's for]
  "[Feature name] lets [audience] do [capability] so they can [outcome]."

PROOF POINT: [Metric or before/after comparison]
  "In beta, [customer] saw [X% improvement / saved X hours]."

CTA: [Single clear action]
  "[Try it now / See it in action / Book a demo]"

Phase 2: Generate Launch Assets

Asset 1: Changelog Entry
markdown
## [Feature Name] — [Date]

[1-2 sentence summary: what + why it matters]

**What's new:**
- [Capability 1]
- [Capability 2]
- [Capability 3]

**Who it's for:** [ICP segment]

[CTA button text] → [link]
Asset 2: Email Announcement
Subject line options (pick 1, A/B test if possible):
A: [Outcome-driven] — e.g., "Your [workflow] just got 10x faster"
B: [Curiosity-driven] — e.g., "We built the thing you've been asking for"
C: [Direct] — e.g., "New: [Feature Name] is live"

---

Hi [First Name],

[1-sentence hook tied to their pain point]

Today we're launching [Feature Name] — [1-sentence description of what it does].

Here's what this means for you:

- [Benefit 1 — outcome, not feature]
- [Benefit 2]
- [Benefit 3]

[Social proof line if available: "Teams like [Customer] are already using it to [result]."]

[CTA: Try it now / See it in action / Reply to learn more]

[Signature]

P.S. [Urgency or bonus — e.g., "Available on all plans" or "Early access for the next 48 hours"]
Show full SKILL.md (202 more words)Show less
Asset 3: LinkedIn Post (Founder Voice)

Generate 3 variants:

Variant A: Story-driven

[Hook: personal story or observation about the problem]

[2-3 lines on why this matters]

Today we shipped [Feature Name].

Here's what it does:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

[Social proof or early result]

[CTA — soft: "Check it out" or "Link in comments"]

Variant B: Contrarian/hot take

[Hot take about the problem or industry norm]

[2-3 lines on why the status quo is broken]

So we built [Feature Name] to fix it.

[How it works in 2-3 bullets]

[CTA]

Variant C: Customer-proof-driven

[Customer result or quote as hook]

[Context on what they were doing before]

[Feature Name] made this possible:
→ [Capability that drove the result]

[CTA]
Asset 4: Twitter/X Thread
Tweet 1 (hook):
[Announcement + outcome claim in <200 chars]
🧵

Tweet 2:
The problem: [Pain point in ICP language]

Tweet 3:
What we built: [Feature description + screenshot/GIF]

Tweet 4:
Key capabilities:
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]

Tweet 5:
[Social proof or early result]

Tweet 6:
[CTA + link]
Asset 5: In-App Banner / Notification
Headline: [6-8 words max]
Body: [1 sentence, 15 words max]
CTA button: [2-3 words]
Dismiss: "Maybe later"
Asset 6: Internal Sales Enablement One-Pager (Tier 1 only)
markdown
# [Feature Name] — Sales Enablement Brief

## What It Is
[2-3 sentences]

## Who Cares
- [Persona 1]: [Why they care]
- [Persona 2]: [Why they care]

## Talk Track
"[Suggested pitch — 3-4 sentences a rep can use on a call]"

## Objection Handling
| Objection | Response |
|-----------|----------|
| "[Common objection]" | "[Response]" |

## Discovery Questions
- "[Question that surfaces the pain this solves]"
- "[Question that qualifies for this feature]"

## Competitive Context
- [Competitor X]: [Does / doesn't have this]
- [Competitor Y]: [Their approach vs ours]

## Resources
- Demo video: [link]
- Docs: [link]
- Customer story: [link]

Phase 3: Launch Checklist

Generate a launch checklist based on the tier:

Tier 1 (Major Launch)
  • Changelog entry published
  • Email announcement sent to [segment]
  • LinkedIn post published (founder account)
  • Twitter thread published
  • In-app banner configured
  • Sales team briefed (enablement doc sent)
  • Docs/help center updated
  • Demo video recorded
  • Product Hunt post scheduled (if applicable)
  • Partner/integration notifications sent
Tier 2 (Medium Launch)
  • Changelog entry published
  • Email announcement sent
  • LinkedIn post published
  • In-app notification configured
  • Docs updated
Tier 3 (Minor)
  • Changelog entry published
  • Social media mention
  • Docs updated

Phase 4: Output

Save all assets to the current working directory (or user-specified path) under a [feature-slug]/ folder:

  • launch-kit.md — All assets in one document
  • checklist.md — Launch checklist with owner assignments

Cost

ComponentCost
All asset generationFree (LLM reasoning)
TotalFree

Tools Required

None. Pure reasoning skill. Works with any LLM agent.

Trigger Phrases

  • "Generate launch assets for [feature]"
  • "We just shipped [feature] — write the launch copy"
  • "Run the feature launch playbook for [feature]"
  • "Turn this spec into launch-ready content"

© gooseworks-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/content/composites/feature-launch-playbook of gooseworks-ai/goose-skills.

  • SKILL.md
  • skill.meta.json

Open the folder on GitHubat commit c650c6d

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gooseworks-ai/goose-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Feature Launch Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Feature Launch Playbook compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Feature Launch Playbook this skillgooseworks-ai/goose-skills1.2k1 repos~1.8kAutomated safety check: PassMIT
Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide6.1k—~1.8kAutomated safety check: NotesCC-BY-SA-4.0
Money Socialiamzifei/show-me-the-money1k—~2kAutomated safety check: PassCustom licence
Launch Distributionamplitude/builder-skills159—~2.8kAutomated safety check: PassNone
Feature Launch Playbookrampstackco/claude-skills945—~6.6kAutomated safety check: PassMIT
Socialcoreyhaines31/marketingskills54k4 repos~4.5kAutomated safety check: PassMIT

Similar skills

  • Changelog Social Recap

    FlorianBruniaux/claude-code-ultimate-guide

    Turns CHANGELOG.md entries for a release or a week into LinkedIn, Twitter/X, newsletter and Slack posts in French and English.

    6.1k GitHub stars~1.8k tokensUpdated today
    Writing & ContentAuto-check: notes

  • Money Social

    iamzifei/show-me-the-money

    Social media management and community building automation. An agent skill from iamzifei/show-me-the-money.

    1k GitHub stars~2k tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed

  • Launch Distribution

    amplitude/builder-skills

    Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms.

    159 GitHub stars~2.8k tokensUpdated 2 mo ago
    Writing & ContentAuto-check passed

  • Feature Launch Playbook

    rampstackco/claude-skills

    The operational playbook for launching a feature well. An agent skill from rampstackco/claude-skills.

    945 GitHub stars~6.6k tokensUpdated 4 days ago
    Product & Project ManagementAuto-check passed

  • Social

    coreyhaines31/marketingskills

    When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.

    54k GitHub starsUsed in 4 repos~4.5k tokens
    Writing & ContentAuto-check passed

  • Social Content

    freekmurze/dotfiles

    When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.

    1k GitHub starsUsed in 23 repos~2.1k tokens
    Writing & ContentAuto-check passed

More from gooseworks-ai/goose-skills

All 273 skills in this repo

  • Reddit Post Finder

    gooseworks-ai/goose-skills

    Scrape and search Reddit posts using Apify. An agent skill from gooseworks-ai/goose-skills.

    1.2k GitHub starsUsed in 1 repo~1.2k tokens
    Auto-check passed

  • Create Image Fal

    gooseworks-ai/goose-skills

    Generate or edit an image via any FAL image model (nano-banana edit, gpt-image, flux, ...), ROUTED THROUGH THE fal-proxy so it bills the Ads agent.

    1.2k GitHub stars~1.3k tokensUpdated today
    Auto-check passed

  • Render Hook Replacement

    gooseworks-ai/goose-skills

    Replace an existing video's opening with a supplied clip or free kinetic text hook while retaining and verifying every original body frame, audio, captions and ending.

    1.2k GitHub stars~2.3k tokensUpdated today
    Auto-check passed

  • Blog Feed Monitor

    gooseworks-ai/goose-skills

    Scrape blog posts via RSS feeds (free, no API key) with Apify fallback for JS-heavy sites.

    1.2k GitHub starsUsed in 1 repo~578 tokens
    Auto-check passed

  • Competitor Post Engagers

    gooseworks-ai/goose-skills

    Find leads by scraping engagers from a competitor's top LinkedIn posts.

    1.2k GitHub starsUsed in 1 repo~1.8k tokens
    Auto-check: notes

  • Render Chatgpt Chat

    gooseworks-ai/goose-skills

    Assemble a ChatGPT chat-reveal video ad from a thread + timeline JSON — one continuous Playwright recording of a ChatGPT mobile chat (user types with the iOS keyboard up → taps send → keyboard…

    1.2k GitHub stars~2.3k tokensUpdated today
    Auto-check passed

Works with

Categories

Questions about Feature Launch Playbook

What does Feature Launch Playbook do?

Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales…. Feature Launch Playbook is an agent skill from gooseworks-ai/goose-skills. Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager.

When should I use Feature Launch Playbook?

Feature Launch Playbook fits situations like: A product marketing team needs to turn a feature spec into launch-ready assets fast; tasks that involve Social media posts; tasks that involve Feature launches and release readiness.

How do I install Feature Launch Playbook in Claude Code?

Run `npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook -a claude-code`. Or copy the skill folder (skills/content/composites/feature-launch-playbook in gooseworks-ai/goose-skills) into .claude/skills/feature-launch-playbook in your project. Claude Code loads it when a task matches its description.

How do I install Feature Launch Playbook in Codex?

Run `npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook -a codex`. Or copy the skill folder (skills/content/composites/feature-launch-playbook in gooseworks-ai/goose-skills) into .agents/skills/feature-launch-playbook in your project. Codex loads it when a task matches its description.

Can I use Feature Launch Playbook in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gooseworks-ai/goose-skills --skill feature-launch-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/feature-launch-playbook, .gemini/skills/feature-launch-playbook, .github/skills/feature-launch-playbook and .opencode/skills/feature-launch-playbook in your project.

What does Feature Launch Playbook need to run?

SKILL.md names no scripts, command-line tools or credentials: Feature Launch Playbook is instructions for the agent only.

Does Feature Launch Playbook access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Feature Launch Playbook safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Feature Launch Playbook use?

Feature Launch Playbook is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Feature Launch Playbook use?

About 1.8k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Feature Launch Playbook?

Skills that share tags, products or a category with Feature Launch Playbook: Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars), Money Social (iamzifei/show-me-the-money, 1k stars), Launch Distribution (amplitude/builder-skills, 159 stars) and Feature Launch Playbook (rampstackco/claude-skills, 945 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Feature Launch Playbook?

gooseworks-ai (a GitHub organization) maintains it in gooseworks-ai/goose-skills, which has 1,240 GitHub stars. The repository holds 273 skills in this directory. The repository was last updated on October 8, 2026.

Source: gooseworks-ai/goose-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.