Impeccable
bestofjs/bestofjs
A skill your agent uses when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a…
Ground persuasive writing in a real reason people buy. An agent skill from gnurio/nurijanian-skills.
Install Reasons People Buy
$ npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gnurio/nurijanian-skills reasons-people-buy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/reasons-people-buy .claude/skills/reasons-people-buy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "reasons-people-buy" agent skill from https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy into .claude/skills/reasons-people-buy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reasons-people-buy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gnurio/nurijanian-skills reasons-people-buy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/reasons-people-buy .agents/skills/reasons-people-buy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "reasons-people-buy" agent skill from https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy into .agents/skills/reasons-people-buy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reasons-people-buy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gnurio/nurijanian-skills reasons-people-buy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/reasons-people-buy .cursor/skills/reasons-people-buy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "reasons-people-buy" agent skill from https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy into .cursor/skills/reasons-people-buy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reasons-people-buy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gnurio/nurijanian-skills.git --path skills/reasons-people-buy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gnurio/nurijanian-skills reasons-people-buy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/reasons-people-buy .gemini/skills/reasons-people-buy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "reasons-people-buy" agent skill from https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy into .gemini/skills/reasons-people-buy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reasons-people-buy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gnurio/nurijanian-skills reasons-people-buyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/reasons-people-buy .github/skills/reasons-people-buy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "reasons-people-buy" agent skill from https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy into .github/skills/reasons-people-buy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reasons-people-buy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gnurio/nurijanian-skills reasons-people-buy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gnurio/nurijanian-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/reasons-people-buy .opencode/skills/reasons-people-buy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "reasons-people-buy" agent skill from https://github.com/gnurio/nurijanian-skills/tree/main/skills/reasons-people-buy into .opencode/skills/reasons-people-buy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reasons-people-buy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
reasons-people-buy- GitHub stars
- 124
- Token cost
- ~681 tokens
- SKILL.md length
- 398 words
- Files
- 2 (incl. references)
- Skills in repo
- 15
- Repo updated
- First seen
- Licence
- MIT
At a glance
Ground persuasive writing in a real reason people buy. An agent skill from gnurio/nurijanian-skills.
- Works in 3 steps: Name the reason. Match the line to a… → Say the outcome, not the mechanism. What… → Lead with the reason, prove with the…
- Editing copy meant to make someone buy
- SKILL.md covers The move, The list, Checks and References
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Reasons People Buy is an agent skill from gnurio/nurijanian-skills. Ground persuasive writing in a real reason people buy. Use when writing or editing copy meant to make someone buy, subscribe, or act (landing pages, ads, offers, positioning), or when auditing a draft that reads as feature-speak — "why would anyone buy this?", "make this benefit-led", "what's the hook?".
Its SKILL.md is about 680 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Frontend & Design, covering Landing pages. The repository describes itself as: Claude Code and Cursor skills for product managers — PM coaching, verbalized sampling, tech sensemaking, and more. The licence is MIT.
When your agent uses it
- Editing copy meant to make someone buy
- Act (landing pages
- Auditing a draft that reads as feature-speak — why would anyone buy this?
- Make this benefit-led
Example prompts
- “why would anyone buy this?”
- “make this benefit-led”
- “s the hook?”
- “/reasons-people-buy”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Name the reason. Match the line to a reason on the list below. A line that maps to none is feature-speak — cut it or rewrite it. Done when…
- Say the outcome, not the mechanism. What the buyer gets ("stop losing an hour a day to this"), not how it works ("automated workflow…
- Lead with the reason, prove with the feature. Reason in the headline or first line; the feature sits underneath as evidence.
What it can do on your machine
Read from SKILL.md and the folder at commit 43a0566. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Reasons People Buy loads about 681 tokens when it runs, and up to ~2k if it reads all its reference files. Until then it costs about 81 tokens; SKILL.md has 398 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gnurio/nurijanian-skills at commit 43a0566, republished under its MIT licence (© gnurio). 398 words, ~681 tokens.
Download SKILL.mdSave it as
.claude/skills/reasons-people-buy/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- reasons-people-buy
- description
- Ground persuasive writing in a real reason people buy. Use when writing or editing copy meant to make someone buy, subscribe, or act (landing pages, ads, offers, positioning), or when auditing a draft that reads as feature-speak — "why would anyone buy this?", "make this benefit-led", "what's the hook?".
Reasons people buy
People buy to move toward a feeling or an outcome, never to own a feature. Copy that names what a product is or does leaves the reader to supply the reason themselves, and most won't. Name the reason first; let the feature prove it.
The move
For every line meant to persuade:
- Name the reason. Match the line to a reason on the list below. A line that maps to none is feature-speak — cut it or rewrite it. Done when every retained line traces to one named reason.
- Say the outcome, not the mechanism. What the buyer gets ("stop losing an hour a day to this"), not how it works ("automated workflow engine").
- Lead with the reason, prove with the feature. Reason in the headline or first line; the feature sits underneath as evidence.
The list
The working spine — 15 reasons people buy stuff:
- To avoid effort
- To feel happier
- To save time
- To be comfortable
- To escape pain or guilt
- To make money
- To save money
- To get recognition
- To be healthier
- To feel secure
- To alleviate fear
- To feel special
- To increase status
- To feel loved
- To get knowledge
Beneath every reason sits one of eight deeper drives (Josh Kaufman, The Personal MBA) — the reason wearing work clothes:
money · status · power · love · knowledge · protection · pleasure · excitement
Write from the 15; check against the 8 that you've found the real driver rather than a surface benefit.
Show full SKILL.md (140 more words)Show less
Checks
- One primary reason per asset. A page that argues five reasons equally makes the reader feel none. Pick the primary; demote the rest to support.
- Match the reason to the journey stage. Effort, time, pain, guilt, and fear pull people who don't yet know they have a problem; recognition, status, love, and feeling special close people already deciding.
- Test the phrasing against how a real buyer talks — their vocabulary, not yours. Language accuracy is what makes a line land; guessed language reads as an ad and gets skipped.
References
Read references/sources.md when the top-level guidance isn't enough — it encodes the full source material:
- The 15 reasons people buy stuff (the original list)
- The core human drives — Josh Kaufman, The Personal MBA
- Buyer psychology cheatsheet — 19 biases mapped to buyer-journey stages, each with an action (Customer Camp)
© gnurio, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in skills/reasons-people-buy of gnurio/nurijanian-skills.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 43a0566
Compare with similar skills
Reasons People Buy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Reasons People Buy this skillgnurio/nurijanian-skills | 124 | — | ~681 | Automated safety check: Pass | MIT | |
| Impeccablebestofjs/bestofjs | 3.1k | 26 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Scroll World Landing Pageoso95/scroll-world | 9.9k | 1 repos | ~12k | Automated safety check: Notes | MIT | |
| Expert Panelericosiu/ai-marketing-skills | 3.6k | 2 repos | ~2.1k | Automated safety check: Pass | MIT | |
| UI UX Pro Maxsaoudi-h/solar-icons | 190 | 18 repos | ~11k | Automated safety check: Notes | Custom licence | |
| Frontend Designanthropics/skills | 180k | 38 repos | ~2.3k | Automated safety check: Pass | Apache-2.0 |
Similar skills
Scroll World Landing Page
oso95/scroll-world
Builds a scroll-driven landing page where a pre-rendered camera flies through connected AI-generated scenes, using Higgsfield for stills and video clips.
Expert Panel
ericosiu/ai-marketing-skills
Score, evaluate, and iteratively improve any content or strategy using an auto-assembled panel of domain experts.
UI UX Pro Max
saoudi-h/solar-icons
UI/UX design intelligence for web and mobile. An agent skill from saoudi-h/solar-icons.
- Official
Frontend Design
anthropics/skills
Pushes the agent toward distinctive visual design for new or reworked UI: a clear aesthetic direction, deliberate typography and choices rooted in the subject.
Scroll Craft
nateherkai/scroll-craft
Build premium scroll-driven landing pages for service, product, food, and drink brands.
More from gnurio/nurijanian-skills
All 15 skills in this repoVibe Code Leaf Finder
gnurio/nurijanian-skills
This skill should be used when a user wants to identify which parts of a codebase are safe to modify with AI ("vibe code") and which require careful human engineering.
Corporate Misalignment Finder
gnurio/nurijanian-skills
Find, diagnose, and fix misalignment in corporate settings. An agent skill from gnurio/nurijanian-skills.
Verbalized Sampling
gnurio/nurijanian-skills
Generate diverse outputs by prompting for a probability distribution instead of a single response.
Focal Point Finder
gnurio/nurijanian-skills
This skill should be used when someone needs to find, propose, or evaluate a focal point in a coordination, negotiation, or alignment problem.
Orchestrate Pm Alignment
gnurio/nurijanian-skills
PM alignment coach and router. An agent skill from gnurio/nurijanian-skills.
Tech Sensemaking
gnurio/nurijanian-skills
Analyze technology announcements to surface non-obvious strategic implications using Verbalized Sampling.
Related
Categories
Questions about Reasons People Buy
What does Reasons People Buy do?
Ground persuasive writing in a real reason people buy. An agent skill from gnurio/nurijanian-skills. Reasons People Buy is an agent skill from gnurio/nurijanian-skills. Ground persuasive writing in a real reason people buy.
When should I use Reasons People Buy?
Reasons People Buy fits situations like: editing copy meant to make someone buy; act (landing pages; auditing a draft that reads as feature-speak — why would anyone buy this?; make this benefit-led.
How do I install Reasons People Buy in Claude Code?
Run `npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a claude-code`. Or copy the skill folder (skills/reasons-people-buy in gnurio/nurijanian-skills) into .claude/skills/reasons-people-buy in your project. Claude Code loads it when a task matches its description.
How do I install Reasons People Buy in Codex?
Run `npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a codex`. Or copy the skill folder (skills/reasons-people-buy in gnurio/nurijanian-skills) into .agents/skills/reasons-people-buy in your project. Codex loads it when a task matches its description.
Can I use Reasons People Buy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gnurio/nurijanian-skills --skill reasons-people-buy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/reasons-people-buy, .gemini/skills/reasons-people-buy, .github/skills/reasons-people-buy and .opencode/skills/reasons-people-buy in your project.
What does Reasons People Buy need to run?
SKILL.md names no scripts, command-line tools or credentials: Reasons People Buy is instructions for the agent only.
Does Reasons People Buy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Reasons People Buy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Reasons People Buy use?
Reasons People Buy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Reasons People Buy use?
About 681 tokens (SKILL.md is roughly 2.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.3k tokens, read only when the agent opens those files.
What are the alternatives to Reasons People Buy?
Skills that share tags, products or a category with Reasons People Buy: Impeccable (bestofjs/bestofjs, 3.1k stars), Scroll World Landing Page (oso95/scroll-world, 9.9k stars), Expert Panel (ericosiu/ai-marketing-skills, 3.6k stars) and UI UX Pro Max (saoudi-h/solar-icons, 190 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Reasons People Buy?
gnurio (a GitHub user) maintains it in gnurio/nurijanian-skills, which has 124 GitHub stars. The repository holds 15 skills in this directory. The repository was last updated on August 13, 2026.
Source: gnurio/nurijanian-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.