SEO Local
seranking/seo-skills
Local SEO audit for brick-and-mortar, service-area, and multi-location businesses.
When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports.
Install Brightlocal Tool
$ npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install garrettjsmith/localseoskills brightlocal-tool --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brightlocal-tool .claude/skills/brightlocal-tool && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brightlocal-tool" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-tool into .claude/skills/brightlocal-tool/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brightlocal-tool", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-toolType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install garrettjsmith/localseoskills brightlocal-tool --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brightlocal-tool .agents/skills/brightlocal-tool && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brightlocal-tool" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-tool into .agents/skills/brightlocal-tool/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brightlocal-tool", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install garrettjsmith/localseoskills brightlocal-tool --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brightlocal-tool .cursor/skills/brightlocal-tool && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brightlocal-tool" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-tool into .cursor/skills/brightlocal-tool/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brightlocal-tool", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/garrettjsmith/localseoskills.git --path skills/brightlocal-tool--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install garrettjsmith/localseoskills brightlocal-tool --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brightlocal-tool .gemini/skills/brightlocal-tool && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brightlocal-tool" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-tool into .gemini/skills/brightlocal-tool/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brightlocal-tool", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install garrettjsmith/localseoskills brightlocal-toolInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brightlocal-tool .github/skills/brightlocal-tool && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brightlocal-tool" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-tool into .github/skills/brightlocal-tool/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brightlocal-tool", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install garrettjsmith/localseoskills brightlocal-tool --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brightlocal-tool .opencode/skills/brightlocal-tool && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brightlocal-tool" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/brightlocal-tool into .opencode/skills/brightlocal-tool/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brightlocal-tool", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brightlocal-tool- GitHub stars
- 114
- Token cost
- ~1.8k tokens
- SKILL.md length
- 821 words
- Files
- 1
- Skills in repo
- 38
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports.
- Works in 4 steps: Citation Tracker: All found citations… → Accuracy scores: NAP match percentage… → Directory coverage: Which directories… → …
- Wants citation audits
- SKILL.md covers When to Use BrightLocal vs…, Core Workflows, Interpreting Citation Data and What to Do Next
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brightlocal Tool is an agent skill from garrettjsmith/localseoskills. When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports. Trigger on "citation audit," "check my citations," "NAP consistency," "where am I listed," "BrightLocal," "directory listings," "review monitoring," or "client report."
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Local SEO and Citation management. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.
When your agent uses it
- Wants citation audits
- Citation building
- Review monitoring across platforms
- GBP audit scoring
Example prompts
- “citation audit,”
- “check my citations,”
- “NAP consistency,”
- “/brightlocal-tool”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Citation Tracker: All found citations for the business
- Accuracy scores: NAP match percentage per directory
- Directory coverage: Which directories have listings vs which don't
- Duplicate detection: Multiple listings on the same directory
What it can do on your machine
Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brightlocal Tool loads about 1.8k tokens when it runs. Until then it costs about 83 tokens; SKILL.md has 821 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 821 words, ~1,772 tokens.
Download SKILL.mdSave it as
.claude/skills/brightlocal-tool/SKILL.md (or your agent's skills folder).- name
- brightlocal-tool
- description
- When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports. Trigger on "citation audit," "check my citations," "NAP consistency," "where am I listed," "BrightLocal," "directory listings," "review monitoring," or "client report."
- metadata.version
- 1.0.0
- metadata.author
- Garrett Smith
BrightLocal Tool
Note: LocalSEOData (
localseodata-tool) now covers citation audits (citation_audit), multi-platform reviews (multi_platform_reviews), and reputation auditing (reputation_audit). Use LocalSEOData as default for data pulls. BrightLocal remains useful for citation building/submission and review monitoring dashboards.
BrightLocal has an official MCP server. When connected, use it for citation management, review aggregation, GBP auditing, and client reporting. This is your primary citation intelligence tool.
When to Use BrightLocal vs Other Tools
| You Need | Use BrightLocal | Use Instead |
|---|---|---|
| Citation audit (where is this business listed?) | ✅ Best for this | — |
| NAP consistency check across directories | ✅ Best for this | — |
| Citation building (submit to directories) | ✅ Managed service | Whitespark (alternative) |
| Review monitoring across multiple platforms | ✅ | — |
| GBP profile audit/scoring | ✅ | — |
| White-label client reports | ✅ | — |
| Keyword search volume | ❌ | Semrush, Ahrefs |
| Backlink analysis | ❌ | Ahrefs |
| Geogrid rankings | ❌ | Local Falcon |
| Live SERP data | ❌ | SerpAPI |
| Technical site audit | ❌ | Screaming Frog |
Core Workflows
Citation Audit
When: User asks "where am I listed?" or "are my citations consistent?" or this is part of a local SEO audit.
What to pull:
- Citation Tracker: All found citations for the business
- Accuracy scores: NAP match percentage per directory
- Directory coverage: Which directories have listings vs which don't
- Duplicate detection: Multiple listings on the same directory
How to interpret:
- Accuracy score above 90%: Good — minor fixes needed
- Accuracy score 70-90%: Moderate issues — old phone numbers, address variations
- Accuracy score below 70%: Serious problems — inconsistent data confusing Google
- Missing from major directories (Google, Yelp, Facebook, Apple Maps, Bing): Critical gaps
- Duplicates on same directory: Splitting ranking signals — need to merge or remove
Priority directories to check:
- Google Business Profile (the #1 citation)
- Apple Maps / Apple Business Connect
- Bing Places
- Yelp
- Industry-specific directories (Healthgrades, Avvo, Angi, etc.)
- Data aggregators (Data Axle, Neustar/Localeze, Foursquare)
Citation Building
When: Audit reveals missing directories or user needs new citations built.
BrightLocal offers managed citation building — they submit to directories on your behalf.
What to specify:
- Business NAP (must be exactly consistent with GBP)
- Categories
- Description
- Photos
- Target directories (or let BrightLocal recommend based on industry)
Timeline: Most submissions process in 2-4 weeks. Some directories take longer.
After building: Re-audit in 6-8 weeks to verify submissions were accepted and data is accurate.
Review Monitoring
When: User wants to track reviews across Google, Yelp, Facebook, and industry platforms.
What to pull:
- Review feed: All reviews across connected platforms
- Review count and rating per platform
- New review alerts: Recent reviews needing responses
- Sentiment trends: Rating direction over time
What to look for:
- Platforms where reviews are accumulating but no one is responding
- Rating discrepancies between platforms (4.8 on Google but 3.2 on Yelp — investigate)
- Review velocity compared to competitors
- Negative review patterns (recurring complaints = operational issue)
GBP Audit
When: Need a quick health check on the Google Business Profile.
What BrightLocal checks:
- Profile completeness (photos, description, hours, categories, attributes)
- NAP consistency with website and citations
- Review response rate
- Post activity
- Category accuracy
Scoring: BrightLocal generates an audit score. Use this as a starting point, then apply gbp-optimization skill for the detailed playbook.
Show full SKILL.md (315 more words)Show less
Client Reporting
When: Need to generate a client-facing report.
What to include:
- Citation health score and changes
- Review summary (count, rating, new reviews)
- GBP audit score
- Ranking data (if using BrightLocal's rank tracker)
Note: BrightLocal reports are white-labelable. For agencies, brand them before sending.
Interpreting Citation Data
NAP Consistency Scoring
| Score | Status | Action |
|---|---|---|
| 95-100% | Excellent | Monitor quarterly |
| 85-94% | Good | Fix remaining inconsistencies |
| 70-84% | Needs work | Prioritize top directories, fix data aggregators |
| Below 70% | Critical | Full citation cleanup needed before other optimization |
Common Citation Issues
| Issue | What Causes It | How to Fix |
|---|---|---|
| Old phone number | Business changed numbers, aggregators have old data | Update aggregators first (Data Axle, Neustar, Foursquare), then individual directories |
| Old address | Business moved, aggregators propagated old address | Same — fix at aggregator level |
| Name variations | "Smith Plumbing" vs "Smith Plumbing LLC" vs "Smith's Plumbing" | Standardize to match GBP exactly |
| Duplicate listings | Multiple submissions over time, or auto-generated listings | Claim and merge or request removal |
| Wrong category | Directory auto-assigned category | Manually update on each directory |
Aggregator Priority
Fix data aggregators FIRST — they feed data to hundreds of downstream directories:
- Data Axle (formerly Infogroup) — feeds the most directories
- Neustar/Localeze — second-largest aggregator
- Foursquare — feeds Apple Maps and many apps
- Yelp — both a directory and a data source for Apple Maps
What to Do Next
| What You Found | Next Action | Skill |
|---|---|---|
| NAP inconsistencies across directories | Fix aggregators first, then individual directories | local-citations |
| Missing from key directories | Build citations on missing directories | local-citations |
| Low review count on Google | Build review generation strategy | review-management |
| GBP audit shows incomplete profile | Optimize the profile | gbp-optimization |
| Citations clean but still not ranking | Citations aren't the issue — check other factors | geogrid-analysis, local-seo-audit |
| Need to present findings to client | Package citation report with recommendations | client-deliverables |
Default next step: Citation cleanup is a slow process (4-8 weeks for aggregator changes to propagate). Start the cleanup, then work on other optimization while waiting.
© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/brightlocal-tool of garrettjsmith/localseoskills.
Open the folder on GitHubat commit 405ce20
Compare with similar skills
Brightlocal Tool next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brightlocal Tool this skillgarrettjsmith/localseoskills | 114 | — | ~1.8k | Automated safety check: Pass | MIT | |
| SEO Localseranking/seo-skills | 160 | — | ~4.9k | Automated safety check: Pass | MIT | |
| Page Play Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| Geo Site Diagnoseyaojingang/GEOHub | 164 | — | ~515 | Automated safety check: Pass | AGPL-3.0 | |
| Geo Diagnoseyaojingang/GEOHub | 164 | — | ~434 | Automated safety check: Pass | AGPL-3.0 | |
| SEO ProfoundAgriciDaniel/claude-seo | 18k | 1 repos | ~441 | Automated safety check: Pass | MIT |
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Categories
Questions about Brightlocal Tool
What does Brightlocal Tool do?
When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports. Brightlocal Tool is an agent skill from garrettjsmith/localseoskills. When the user wants citation audits, citation building, review monitoring across platforms, GBP audit scoring, or white-label local SEO reports.
When should I use Brightlocal Tool?
Brightlocal Tool fits situations like: wants citation audits; citation building; review monitoring across platforms; GBP audit scoring.
How do I install Brightlocal Tool in Claude Code?
Run `npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a claude-code`. Or copy the skill folder (skills/brightlocal-tool in garrettjsmith/localseoskills) into .claude/skills/brightlocal-tool in your project. Claude Code loads it when a task matches its description.
How do I install Brightlocal Tool in Codex?
Run `npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a codex`. Or copy the skill folder (skills/brightlocal-tool in garrettjsmith/localseoskills) into .agents/skills/brightlocal-tool in your project. Codex loads it when a task matches its description.
Can I use Brightlocal Tool in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill brightlocal-tool -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brightlocal-tool, .gemini/skills/brightlocal-tool, .github/skills/brightlocal-tool and .opencode/skills/brightlocal-tool in your project.
What does Brightlocal Tool need to run?
SKILL.md names no scripts, command-line tools or credentials: Brightlocal Tool is instructions for the agent only.
Does Brightlocal Tool access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brightlocal Tool safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brightlocal Tool use?
Brightlocal Tool is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brightlocal Tool use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brightlocal Tool?
Skills that share tags, products or a category with Brightlocal Tool: SEO Local (seranking/seo-skills, 160 stars), Page Play Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Geo Site Diagnose (yaojingang/GEOHub, 164 stars) and Geo Diagnose (yaojingang/GEOHub, 164 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brightlocal Tool?
garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.
Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.