Agent skill

Page Cro

by freekmurze in freekmurze/dotfiles

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts.

No licenceAuto-check passedMarketing & SEO

Install Page Cro

skills CLI
$ npx skills add freekmurze/dotfiles --skill page-cro -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles page-cro --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/page-cro .claude/skills/page-cro && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
page-cro
GitHub stars
1k
Used in
12 other repos
Token cost
~1.4k tokens
SKILL.md length
678 words
Files
2 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts.

  • Works in 7 steps: Value Proposition Clarity (Highest Impact) → Headline Effectiveness → CTA Placement, Copy, and Hierarchy → …
  • Wants to optimize
  • SKILL.md covers Initial Assessment, CRO Analysis Framework, Output Format and Page-Specific Frameworks, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Page Cro is an agent skill from freekmurze/dotfiles. When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/experiments.md`).

It sits in Marketing & SEO, covering Conversion rate optimization and Landing pages.

When your agent uses it

  • Wants to optimize
  • Increase conversions on any marketing page — including homepage
  • The user says CRO
  • Conversion rate optimization

Example prompts

  • “conversion rate optimization,”
  • “this page isn”
  • “improve conversions,”
  • “/page-cro”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Value Proposition Clarity (Highest Impact)
  2. Headline Effectiveness
  3. CTA Placement, Copy, and Hierarchy
  4. Visual Hierarchy and Scannability
  5. Trust Signals and Social Proof
  6. Objection Handling
  7. Friction Points

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Page Cro loads about 1.4k tokens when it runs, and up to ~3.3k if it reads all its reference files. Until then it costs about 127 tokens; SKILL.md has 678 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~127
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 678 words (~1,426 tokens).

“You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.”

— opening of SKILL.md by freekmurze
name
page-cro
version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file (references) in config/claude/skills/marketing/skills/page-cro of freekmurze/dotfiles.

  • SKILL.md
  • references/experiments.md

Open the folder on GitHubat commit 8874280

Used in 13 other repositories

We found 19 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 12 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Page Cro next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Page Cro compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Page Cro this skillfreekmurze/dotfiles1k12 repos~1.4kAutomated safety check: PassNone
Paywallscoreyhaines31/marketingskills54k1 repos~1.4kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Paywall Upgrade CroLeoYeAI/openclaw-marketing-skills1k1 repos~1.4kAutomated safety check: PassCustom licence
Cro Optimizationognjengt/founder-skills447—~2.4kAutomated safety check: PassMIT
Afa Convertafadtc/afa-dtc-skills168—~2.3kAutomated safety check: PassCustom licence

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Categories

Questions about Page Cro

What does Page Cro do?

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Page Cro is an agent skill from freekmurze/dotfiles. When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts.

When should I use Page Cro?

Page Cro fits situations like: wants to optimize; increase conversions on any marketing page — including homepage; the user says CRO; conversion rate optimization.

How do I install Page Cro in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill page-cro -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/page-cro in freekmurze/dotfiles) into .claude/skills/page-cro in your project. Claude Code loads it when a task matches its description.

How do I install Page Cro in Codex?

Run `npx skills add freekmurze/dotfiles --skill page-cro -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/page-cro in freekmurze/dotfiles) into .agents/skills/page-cro in your project. Codex loads it when a task matches its description.

Can I use Page Cro in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill page-cro -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/page-cro, .gemini/skills/page-cro, .github/skills/page-cro and .opencode/skills/page-cro in your project.

What does Page Cro need to run?

SKILL.md names no scripts, command-line tools or credentials: Page Cro is instructions for the agent only.

Does Page Cro access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Page Cro safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Page Cro use?

No licence was found for Page Cro or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Page Cro use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.8k tokens, read only when the agent opens those files.

What are the alternatives to Page Cro?

Skills that share tags, products or a category with Page Cro: Paywalls (coreyhaines31/marketingskills, 54k stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Paywall Upgrade Cro (LeoYeAI/openclaw-marketing-skills, 1k stars) and Cro Optimization (ognjengt/founder-skills, 447 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Page Cro?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.