Agent skill

Convert

by FerroxLabs in FerroxLabs/wayland

Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's…

MITAuto-check passedMarketing & SEO

Install Convert

skills CLI
$ npx skills add FerroxLabs/wayland --skill convert -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install FerroxLabs/wayland convert --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/FerroxLabs/wayland.git skills-src && mkdir -p .claude/skills && cp -r skills-src/resources/bundled-extensions/business-conversion/skills/convert .claude/skills/convert && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
convert
GitHub stars
608
Token cost
~3k tokens
SKILL.md length
1,155 words
Files
1
Skills in repo
1,194
Repo updated
First seen
Licence
MIT

At a glance

Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's…

  • Works in 11 steps: The One Person Rule - Always writing to… → The Four Questions (diagnostic) - Why… → The Four-Layer Open - Nerve Strike →… → …
  • The user has a product
  • SKILL.md covers What this pack ships (33 skills), When to Use, Verbs and Inputs, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Convert is an agent skill from FerroxLabs/wayland. Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's copy primitives (open, proof, locks, bullets, close, chute, voice). Use when the user has a product or offer and needs fresh copy/pages built from a brief - not auditing existing assets. Not for analyzing or scoring existing copy on a URL - see /market copy or /market landing for those.

Its SKILL.md is about 3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Content marketing. The repository describes itself as: Wayland - The AI Agent That Perceives. Reasons. Acts. Evolves. The licence is MIT.

When your agent uses it

  • The user has a product
  • Offer and needs fresh copy/pages built from a brief - not auditing existing assets

Example prompts

  • “/convert”

Workflow steps

11 steps, taken from the first numbered list in SKILL.md.

  1. The One Person Rule - Always writing to one person, not an audience.
  2. The Four Questions (diagnostic) - Why You / Why Me / Why This / Why Now.
  3. The Four-Layer Open - Nerve Strike → Side Door → Skin in the Game → Fingerprint.
  4. Conversational Proof - Claim → evidence (story/specific) → reason → move on. 5 types: Anecdote, Receipt, Drive-By, Namecheck, Because.
  5. The Three Locks - Want, Trust, Excuse. All three must open before they buy.
  6. The Donahoe Bullet System - Keyhole, Flip, Snapshot, Scar. Mixed for rhythm.
  7. The Cascade Close - Stack → Vision → Math → Safety Net → Door + P.S. + P.P.S.
  8. The Greased Chute - Engineer momentum: open loops, paragraph length, sentence rhythm, transition curiosity.
  9. Market Temperature - Ice Cold / Cool / Warm / Hot / Boiling. Different copy per temp.
  10. The Donahoe Transition System - 10 moves: Comparison Bomb, Escalation, Aside Bomb, Interrupt, Dismiss, Diagnostic, Assumed Agreement…
  11. The Donahoe Voice Rules - Sentence mechanics + word choices + structural moves + the Bullshit Filter.

What it can do on your machine

Read from SKILL.md and the folder at commit 4c030c7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Convert loads about 3k tokens when it runs. Until then it costs about 123 tokens; SKILL.md has 1,155 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~123
When it runs · the whole SKILL.md, loaded when a task matches
~3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from FerroxLabs/wayland at commit 4c030c7, republished under its MIT licence (© FerroxLabs). 1,155 words, ~3,018 tokens.

Download SKILL.mdSave it as .claude/skills/convert/SKILL.md (or your agent's skills folder).
name
convert
description
Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's copy primitives (open, proof, locks, bullets, close, chute, voice). Use when the user has a product or offer and needs fresh copy/pages built from a brief - not auditing existing assets. Not for analyzing or scoring existing copy on a URL - see /market copy or /market landing for those.
pack
business-conversion
family
conversion_orchestrator
triggers
convert, donahoe method, the donahoe method, write me a sales page, build me a sales page, write me a sales letter, vsl, video sales letter, squeeze page…
negative_triggers
audit my landing page, cro review, score my conversion, rewrite my copy, analyze the funnel at this url
tags
conversion, copy, page, donahoe-method, sales-page, vsl, squeeze-page, oto
priority
100
version
1.0.0
author
Wayland Business Pack
license
MIT
attribution.lineage
Wayland Business Suite (Original) - built on The Donahoe Method, synthesizing Schwartz/Halbert/Caples/Ogilvy/Sugarman/Hormozi/Cialdini canon

Convert - Conversion Orchestrator (The Donahoe Method, encoded)

Verb-style entry point for the Wayland conversion pack. The user types /convert <verb> <args> and this skill dispatches to the corresponding sub-skill. Every sub-skill is auto-registered as its own flat slash command (/convert-sales-page, /convert-vsl, ...) so power users skip the verb. The orchestrator exists for English-style chaining (/convert sales-page my-course) and for composite flows that span multiple sub-skills.

What this pack ships (33 skills)

This pack is the conversion-asset authoring layer of the Wayland Business Suite. Every page-building skill applies The Donahoe Method - 8 named frameworks + foundation + voice rules + temperature model - and emits both a structured brief AND a paste-ready HTML/CSS reference implementation.

The Method (full source: .planning/research/conversion-pack-2026-05-03/the-donahoe-method.md):

  1. The One Person Rule - Always writing to one person, not an audience.
  2. The Four Questions (diagnostic) - Why You / Why Me / Why This / Why Now.
  3. The Four-Layer Open - Nerve Strike → Side Door → Skin in the Game → Fingerprint.
  4. Conversational Proof - Claim → evidence (story/specific) → reason → move on. 5 types: Anecdote, Receipt, Drive-By, Namecheck, Because.
  5. The Three Locks - Want, Trust, Excuse. All three must open before they buy.
  6. The Donahoe Bullet System - Keyhole, Flip, Snapshot, Scar. Mixed for rhythm.
  7. The Cascade Close - Stack → Vision → Math → Safety Net → Door + P.S. + P.P.S.
  8. The Greased Chute - Engineer momentum: open loops, paragraph length, sentence rhythm, transition curiosity.
  9. Market Temperature - Ice Cold / Cool / Warm / Hot / Boiling. Different copy per temp.
  10. The Donahoe Transition System - 10 moves: Comparison Bomb, Escalation, Aside Bomb, Interrupt, Dismiss, Diagnostic, Assumed Agreement, Internal Moment, Admission, Energy Drop.
  11. The Donahoe Voice Rules - Sentence mechanics + word choices + structural moves + the Bullshit Filter.

When to Use

Trigger this orchestrator when the user wants to build a conversion asset from a brief or product description. Typical invocations:

  • /convert sales-page <product> - long-form direct-response sales page (HTML + brief)
  • /convert vsl <product> - video sales letter script (18-min structure + timestamps)
  • /convert squeeze <product> - single-purpose opt-in page
  • /convert oto <product> - One-Time Offer page
  • /convert downsell <product> - OTO recovery page
  • /convert lead-magnet-page <product> - free→email opt-in page
  • /convert bridge <product> - advertorial / pre-sell content piece
  • /convert webinar-reg <event> - webinar registration page
  • /convert thank-you <product> - thank-you page with secondary offer
  • /convert audit <copy> - Donahoe Method audit on existing copy
  • /convert package <product> - composite full-asset build (research → primitives → page → visual → audit)

Do NOT trigger this orchestrator for:

  • Auditing an existing live URL (use /market landing <url> or /market copy <url>)
  • Analyzing a funnel's conversion path on a live site (use /market funnel <url>)
  • Designing the offer structure itself (use /funnel offer - that's funnels pack territory)
  • Designing the sequence the asset lives in (use /funnel ladder, /funnel cart-cycle-launch, /funnel conviction-webinar)

Verbs

VerbSub-skillOne-liner
four-questionsconvert-four-questionsRun The Four Questions diagnostic (Why You / Me / This / Now)
temperatureconvert-temperatureClassify reader temperature (Ice Cold / Cool / Warm / Hot / Boiling)
openconvert-openGenerate Four-Layer Open (Nerve Strike + Side Door + Skin in Game + Fingerprint)
proofconvert-proofApply Conversational Proof - claim → evidence → reason → move on; 5 types library
locksconvert-three-locksArchitect Want / Trust / Excuse persuasion sequence
bulletsconvert-bulletsGenerate bullets across 4 types (Keyhole / Flip / Snapshot / Scar) mixed for rhythm
closeconvert-closeThe Cascade Close - Stack → Vision → Math → Safety Net → Door + P.S. + P.P.S.
chuteconvert-chuteEngineer momentum (open loops, rhythm, transitions, read-aloud test)
transitionconvert-transitionLibrary of 10 transition moves; integrate into existing copy
voiceconvert-voiceApply Donahoe Voice Rules + Bullshit Filter
fingerprintconvert-fingerprintDevelop the only-you POV / contrarian take / vivid voice
bullshit-filterconvert-bullshit-filterPass any draft through "would I actually say this to someone I'm trying to help?"
sales-pageconvert-sales-pageLong-form direct-response sales page (full Method + HTML/CSS)
vslconvert-vslVSL script (18-min structure with timestamps)
vsl-pageconvert-vsl-pageVSL hosting page + buy-button reveal mechanics
squeezeconvert-squeeze-pageSingle-purpose opt-in page
otoconvert-oto-pageOne-Time Offer page
downsellconvert-downsell-pageOTO recovery page
bumpconvert-bumpOrder-form bump micro-copy + checkbox HTML
cross-sellconvert-cross-sell-pagePost-purchase upsell with relevant bundles
lead-magnet-pageconvert-lead-magnet-pageFree→email opt-in page
thank-youconvert-thank-you-pageThank-you page with secondary-offer stack
bridgeconvert-bridge-pageAdvertorial / listicle / pre-sell content
webinar-regconvert-webinar-reg-pageWebinar registration page
checkoutconvert-checkout-pageCheckout micro-copy + trust signals
above-foldconvert-above-foldAbove-fold hierarchy + 5-second test
scroll-rhythmconvert-scroll-rhythmScroll-depth orchestration aligned to Three Locks
mobileconvert-mobileMobile thumb-zone + reading-pattern compression
proof-stackconvert-proof-stackVisual proof stacking (testimonials, logo bars, video > text)
auditconvert-auditDonahoe Method audit (8 frameworks scored)
packageconvert-packageComposite - full sales asset end-to-end
reportconvert-reportAggregate prior runs into client-ready report
Show full SKILL.md (440 more words)Show less

Inputs

  • First positional arg: the verb (one of the table above)
  • Remaining args: passed through as the sub-skill's input (product description, offer brief, target audience, etc.)
  • out_path (optional): explicit output file. Defaults via build_report_path("business-conversion", instruction).

Routing logic

  1. Parse the first whitespace-delimited token as the verb. Lowercase it.
  2. If the verb maps to a sub-skill in the table above, invoke it via delegate_task with the remaining args as the goal and out_path injected if the caller supplied one.
  3. If the verb is package or another composite, run the composite flow (see below).
  4. If the verb is unknown, list the verb table back to the user and ask which one they meant. Do not guess.

Composite flows

/convert package <product>

The full sales-asset build end-to-end. Fans out the following sequence:

  1. convert-four-questions <product> - diagnostic
  2. convert-temperature <product> - temperature classification
  3. Parallel: convert-open + convert-three-locks (architecture pass)
  4. Parallel: convert-bullets + convert-proof + convert-close (component pass)
  5. convert-sales-page (composes the above into the full page + HTML/CSS)
  6. convert-audit (Method audit on the result)
  7. convert-report (client-ready aggregate)
/convert quick <product>

60-second compressed Method snapshot:

  • 1 four-question answer set
  • 1 temperature read
  • 1 four-layer open
  • 1 cascade close opener
  • 5 bullet candidates (one per type)

For when the user wants a feel for what the Method produces before committing to a full asset.

Cross-pack delegation

The conversion pack handles assets. The funnels pack handles architecture. They compose:

  • /convert sales-page builds the page; /funnel offer designs what's sold on it.
  • /funnel build-campaign cross-pack composite calls /convert sales-page, /convert vsl, /convert squeeze etc. as part of full-campaign delivery.
  • For end-to-end ("AI replaces the agency"), use the suite-level /launch <product> composite (in business-campaign-suite meta-pack).

The Donahoe Method as the operating system

Every writing skill (convert-open, convert-proof, etc.) and every page-builder calls them in proper order. Every page emits a Method coverage report - a footer that names which frameworks ran at full coverage, where coverage compressed, and where the asset's scale made a framework not applicable. The footer never grades its own work; it routes to a separate Bullshit Filter pass:

Method coverage report:
  Open:           full / partial / n-a - <one-line reasoning>
  Three Locks:    full / partial / n-a - <one-line reasoning>
  Proof:          full / partial / n-a - <one-line reasoning>
  Bullets:        full / partial / n-a - <one-line reasoning>
  Cascade Close:  full / partial / n-a - <one-line reasoning>
  Greased Chute:  full / partial / n-a - <one-line reasoning>
  Voice Rules:    full / partial / n-a - <one-line reasoning>
  Temperature:    <Ice Cold / Cool / Warm / Hot / Boiling>

Required next step: Run /convert bullshit-filter on this draft before shipping.
The Filter is a SEPARATE pass - this skill cannot grade its own output.

Without that footer + a Bullshit Filter coaching pass, the asset isn't done.

Notes

  • The Method is the operating system. Lineage authors (Schwartz, Halbert, Caples, Ogilvy, Sugarman, Hormozi, Cialdini) are cited as method-depth where their canonical concepts add specific value (e.g., Schwartz awareness levels in convert-temperature, Caples 35 headline formulas in convert-open Layer 1).
  • All page-builder outputs must pass convert-bullshit-filter before delivery. If the filter fails, route back to the relevant writing skill for rewrite.
  • HTML/CSS reference implementations target paste-ready usage in Webflow / Framer / Wix / Carrd / static HTML hosts. Modern semantic HTML, mobile-first CSS, no framework dependencies.

© FerroxLabs, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in resources/bundled-extensions/business-conversion/skills/convert of FerroxLabs/wayland.

Open the folder on GitHubat commit 4c030c7

Compare with similar skills

Convert next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Convert compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Convert this skillFerroxLabs/wayland608—~3kAutomated safety check: PassMIT
AI Citability Scorerzubair-trabzada/geo-seo-claude11k2 repos~3.7kAutomated safety check: NotesMIT
Leveling Up Content Engineericosiu/ai-marketing-skills3.6k—~2.3kAutomated safety check: PassMIT
Marketing BrainAgriciDaniel/seo-os132—~865Automated safety check: PassProprietary
100m Leadsgetagentseal/founder-playbook721—~2.3kAutomated safety check: PassMIT
90 Day SEO SprintBomx/distribb-skill198—~3.6kAutomated safety check: PassNone

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Categories

Questions about Convert

What does Convert do?

Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's…. Convert is an agent skill from FerroxLabs/wayland. Author direct-response conversion assets via The Donahoe Method: sales pages, VSLs, squeeze pages, OTOs, downsells, lead-magnet pages, bridge pages, webinar reg, thank-you pages, plus the Method's copy primitives (open, proof, locks, bullets, close, chute, voice).

When should I use Convert?

Convert fits situations like: the user has a product; offer and needs fresh copy/pages built from a brief - not auditing existing assets.

How do I install Convert in Claude Code?

Run `npx skills add FerroxLabs/wayland --skill convert -a claude-code`. Or copy the skill folder (resources/bundled-extensions/business-conversion/skills/convert in FerroxLabs/wayland) into .claude/skills/convert in your project. Claude Code loads it when a task matches its description.

How do I install Convert in Codex?

Run `npx skills add FerroxLabs/wayland --skill convert -a codex`. Or copy the skill folder (resources/bundled-extensions/business-conversion/skills/convert in FerroxLabs/wayland) into .agents/skills/convert in your project. Codex loads it when a task matches its description.

Can I use Convert in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add FerroxLabs/wayland --skill convert -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/convert, .gemini/skills/convert, .github/skills/convert and .opencode/skills/convert in your project.

What does Convert need to run?

SKILL.md names no scripts, command-line tools or credentials: Convert is instructions for the agent only.

Does Convert access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Convert safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Convert use?

Convert is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Convert use?

About 3k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Convert?

Skills that share tags, products or a category with Convert: AI Citability Scorer (zubair-trabzada/geo-seo-claude, 11k stars), Leveling Up Content Engine (ericosiu/ai-marketing-skills, 3.6k stars), Marketing Brain (AgriciDaniel/seo-os, 132 stars) and 100m Leads (getagentseal/founder-playbook, 721 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Convert?

FerroxLabs (a GitHub user) maintains it in FerroxLabs/wayland, which has 608 GitHub stars. The repository holds 1,194 skills in this directory. The repository was last updated on October 6, 2026.

Source: FerroxLabs/wayland on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.