Agent skill

Video Content Engine

by ericosiu in ericosiu/ai-marketing-skills

Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified…

MITAuto-check passedMarketing & SEO

Install Video Content Engine

skills CLI
$ npx skills add ericosiu/ai-marketing-skills --skill video-content-engine -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ericosiu/ai-marketing-skills video-content-engine --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ericosiu/ai-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/video-content-engine .claude/skills/video-content-engine && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
video-content-engine
GitHub stars
3.6k
Token cost
~2.6k tokens
SKILL.md length
1,242 words
Files
13 (incl. scripts, references)
Skills in repo
21
Repo updated
First seen
Licence
MIT

At a glance

Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified…

  • Works in 4 steps: Resolve the exact page, owner, channel,… → Prefer the original file, then an… → Never substitute a mirror, alternate… → …
  • Format recommendations
  • SKILL.md covers Preamble, State the operating contract, Accept any grounded source and Inventory the source, plus 8 more sections
  • Runs Python scripts from its folder; calls python3

What it does

Video Content Engine is an agent skill from ericosiu/ai-marketing-skills. Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified content portfolio. Use for video audits, format recommendations, long-form editing, mid-form explainers, Shorts and Reels, teasers, tutorials, case studies, paid cutdowns, captions, packaging, delivery, or publication preparation.

Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 16 other files, including scripts and reference files (for example `README.md`, `agents/openai.yaml` and `references/delivery-contract.md`).

It sits in Marketing & SEO, covering Content marketing. The repository describes itself as: Open-source AI marketing skills — growth experiments, sales pipeline, content ops, outbound, SEO, and finance automation. The licence is MIT.

When your agent uses it

  • Format recommendations
  • Long-form editing
  • Mid-form explainers
  • Shorts and Reels

Example prompts

  • “/video-content-engine”

Requirements

  • Python 3

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Resolve the exact page, owner, channel, title, duration, and accessible media or transcript.
  2. Prefer the original file, then an authorized downloadable master, then the published stream.
  3. Never substitute a mirror, alternate upload, account, episode, or transcript.
  4. If authentication, permissions, DRM, missing media, or an unavailable transcript prevents grounded analysis, request an accessible source…

What it can do on your machine

Read from SKILL.md and the folder at commit 8088e1a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 2 files in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Video Content Engine loads about 2.6k tokens when it runs, and up to ~7.2k if it reads all its reference files. Until then it costs about 111 tokens; SKILL.md has 1,242 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~111
When it runs · the whole SKILL.md, loaded when a task matches
~2.6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from ericosiu/ai-marketing-skills at commit 8088e1a, republished under its MIT licence (© ericosiu). 1,242 words, ~2,613 tokens.

Download SKILL.mdSave it as .claude/skills/video-content-engine/SKILL.md (or your agent's skills folder). This skill also uses 12 other files; get the full folder from GitHub.
name
video-content-engine
description
Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified content portfolio. Use for video audits, format recommendations, long-form editing, mid-form explainers, Shorts and Reels, teasers, tutorials, case studies, paid cutdowns, captions, packaging, delivery, or publication preparation.

Video Content Engine

Turn one grounded source into the strongest justified portfolio. Do not manufacture a fixed number of derivatives. Find distinct promises, select formats that can pay them off, and give every asset a portfolio job.

Preamble

Run the repository's privacy-preserving version check and telemetry initializer when available:

bash
python3 telemetry/version_check.py 2>/dev/null || true
python3 telemetry/telemetry_init.py 2>/dev/null || true

Remote telemetry is opt-in. Never log content, URLs, paths, credentials, names, or business data.

State the operating contract

Before work, state the exact source, owner, channel, destination, requested modules, delivery format, this turn's artifact, stop condition, and known blocker class.

Preserve the source read-only. Never claim a render, upload, preview, publication, or QC pass without fresh evidence. Treat performance targets as experiments, not forecasts.

Accept any grounded source

Accept a public or authorized URL, uploaded file, local file, transcript, audio recording, or source folder. A bare request such as run this skill on this video defaults to diagnose and recommend, not automatic production.

For a link:

  1. Resolve the exact page, owner, channel, title, duration, and accessible media or transcript.
  2. Prefer the original file, then an authorized downloadable master, then the published stream.
  3. Never substitute a mirror, alternate upload, account, episode, or transcript.
  4. If authentication, permissions, DRM, missing media, or an unavailable transcript prevents grounded analysis, request an accessible source. Do not make editorial recommendations from metadata alone.

Unless production is requested, return a brief with the source score, recommended editorial and operating modes, opportunity counts, first release wave, repairs and dependencies, production complexity, portfolio jobs, and approval required to begin.

Inventory the source

  1. Record path or URL, size, duration, streams, and SHA-256 when available.
  2. Produce a speaker-aware timestamped transcript. Correct names, products, and numbers against the source.
  3. Build:
    • a claim ledger separating results, estimates, anecdotes, forecasts, and targets;
    • a rights ledger for third-party media, logos, consent, embargoes, and sponsors;
    • a content-atom inventory with timestamps, viewer, promise, proof, tension, framework, payoff, visuals, caveats, and dependencies.
  4. Read references/opportunity-routing.md, score viable atoms, and record selected and rejected opportunities.

The opportunity inventory is the source of truth. Recommend how many assets the source supports; do not default to a quota.

Before editing, read references/editorial-review.md for complete track coverage, proof-led openings, and whole-asset review. Inventory camera, screen-share, presentation, and playback-audio tracks separately; a camera composite may omit the evidence the speaker discusses.

Choose the transformation

Read references/quality-gates.md. Score hook, clarity, proof, pacing, and payoff from 0–20 each.

Choose the least destructive editorial mode:

  1. Polish — remove errors, dead air, and technical distractions.
  2. Tighten — remove repetition and tangents while preserving structure.
  3. Re-architect — rebuild the cold open, move proof, reorder sections, and bridge gaps.
  4. Rebuild — add pickups, narration, demonstrations, or graphics to create a materially new product.

For Tighten, Re-architect, or Rebuild, create an exact-source word- or sentence-level timestamped transcript before final cuts. Memo timestamps are section guides, never literal cut points.

Read references/format-modes.md. Select one primary mode and justified secondary modules. When no mode is named, default to Portfolio Audit and recommend the smallest useful release wave.

Lock the portfolio spine

Write:

[Viewer] should believe [verdict] because [proof], then use [framework] to reach [outcome].

Give each selected asset one promise, viewer, platform, job, payoff, parent, destination, and packaging intent. Reject repeated promises, incomplete excerpts, unsupported claims, and assets that cannot stand alone.

Produce selected modules

Long-form

Create a cut/reorder map and EDL before rendering. Resolve clips against the exact transcript and begin and end on complete thoughts. Run:

bash
python3 scripts/audit_edit_boundaries.py \
  --transcript <exact-source-transcript.json> \
  --clips <retained-clips.json> \
  --output <boundary-audit.json>

After rendering, transcribe the master and review every join. Record the left tail, right head, transition, verdict, and repair. Technical decoding does not replace semantic review. Preserve previous renders as versioned files.

Mid-form

Create self-contained 3–12 minute videos around one framework, case study, question, argument, or demonstration. Give each an independent hook, context, proof, payoff, package, and destination.

Short-form and micro

Create 15–90 second vertical assets only from complete atoms. Start on the hook, preserve claim context, render at 1080×1920, include burned captions plus SRT, and end on a payoff or useful question.

Create 6–20 second teasers, hook tests, story units, paid cutdowns, or quote motion only when they route truthfully. Label promotional clips separately.

Captions and opening treatment

Default masters to readable burned-in captions plus matching SRT unless the user opts out. Validate monotonic non-overlapping cues, at most two lines, mobile-safe margins, and cue end at or before the master.

Use the approved brand brief for opening-overlay duration; without one, use four seconds as a starting point, or a clean opening when the source calls for it. An overlay cannot repair a weak spoken hook. Reinforce the spoken promise without strengthening the claim. Check collisions with captions, lower thirds, chapter cards, and qualifiers. Claim qualifiers take priority.

Show full SKILL.md (462 more words)Show less
Carousels and written derivatives

Produce a swipe narrative, newsletter, article, post, thread, show notes, checklist, or summary when the format improves comprehension or distribution. Require supplied brand assets or use a neutral system; never reconstruct a person, mascot, logo, or identity from memory.

Package every asset

  • Long-form: title, thumbnail brief, cold open, first-30-second promise, description, chapters, pinned comment, and end screen.
  • Mid-form: browse/search title, cover, opening line, series label, description, and parent route.
  • Short-form/micro: first-frame visual, spoken hook, headline, cover, post copy, comment prompt, and CTA.
  • Carousel: cover promise, swipe progression, caption, CTA, final slide, sources, and alt text.

Create promise hypotheses, not cosmetic variants. Reject packaging whose promise is not paid off.

Plan distribution and control side effects

Inventory justified B-roll, screenshots, citations, diagrams, lower thirds, qualifiers, chapter cards, overlays, captions, punch-ins, music, sound design, pickups, narration, sponsor placement, and end-screen bridges. Define which visual layer yields when elements collide.

When requested, produce a release map with order, spacing, platform, routes, timely versus evergreen status, cannibalization warnings, and recut windows.

Never publish, schedule, upload, change sharing, spend quota, or activate a campaign without explicit approval and authoritative readback.

Review and hand off an editable project

Read references/editing-workflow.md before planning previews, revisions, or team handoff. Provide full-duration access to every selected asset, immutable versions, timestamped feedback, and editable source mappings. Hook tests and compact previews supplement full review. Respect the user’s storage and foreground-playback preferences.

This package contains an operating skill and two validators. It does not contain a hosted editor, media storage, render service, or multiplayer application. Use an available authorized editor or renderer; describe missing infrastructure plainly. The shared-workspace design in the reference is an implementation contract, not a deployed capability.

Converge, deliver, and learn

Apply references/quality-gates.md. Confirm source integrity, portfolio alignment, media decode and timing, edit boundaries, rendered joins, captions, overlays, claims, rights, packaging, and delivery files.

technical integrity does not equal a coherent edit

Read references/delivery-contract.md, produce its modular folder and manifest, then run:

bash
python3 scripts/validate_delivery.py --root <delivery-folder>

The delivery validator checks referenced paths, hashes, and selected manifest fields. A PASS does not establish playable media, caption quality, editorial approval, or publication readiness. Keep pending and failed human/agent review gates visible.

Return scores, mode, opportunity counts, portfolio map, runtimes, packages, sources, outputs, QC, verified destination, publication status, and a 24-hour, 72-hour, and seven-day measurement plan. Promote a lesson only after repeated comparable results.

Maintain the engine

Run on request; this skill installs no background job. Track each asset through prepared, review candidate, changes requested, approved, rendering, and delivered; track publication separately with destination evidence. Record corrections as reusable editing rules without private project details. Keep performance observations separate from brand preferences. Promote a workflow only after real artifacts pass its applicable gates, and retire a rule when a documented replacement supersedes it.

© ericosiu, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 12 other files (scripts, references) in video-content-engine of ericosiu/ai-marketing-skills.

  • SKILL.md
  • README.md
  • agents/openai.yaml
  • references/delivery-contract.md
  • references/editing-workflow.md
  • references/editorial-review.md
  • references/format-modes.md
  • references/opportunity-routing.md
  • references/quality-gates.md
  • requirements.txt
  • scripts/audit_edit_boundaries.py
  • scripts/validate_delivery.py
  • tests/test_scripts.py

Open the folder on GitHubat commit 8088e1a

Compare with similar skills

Video Content Engine next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Video Content Engine compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Video Content Engine this skillericosiu/ai-marketing-skills3.6k—~2.6kAutomated safety check: PassMIT
Lead Magnetscoreyhaines31/marketingskills54k5 repos~2.8kAutomated safety check: PassMIT
AI Citability Scorerzubair-trabzada/geo-seo-claude11k2 repos~3.7kAutomated safety check: NotesMIT
Marketing BrainAgriciDaniel/seo-os135—~865Automated safety check: PassProprietary
100m Leadsgetagentseal/founder-playbook729—~2.3kAutomated safety check: PassMIT
Jaredrhod Marketingjaredrhod/ai-marketing-skills282—~584Automated safety check: PassCC-BY-SA-4.0

Similar skills

  • Lead Magnets

    coreyhaines31/marketingskills

    When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.

    54k GitHub starsUsed in 5 repos~2.8k tokens
    Marketing & SEOAuto-check passed
  • AI Citability Scorer

    zubair-trabzada/geo-seo-claude

    Scores how likely AI assistants are to quote passages from a web page and suggests rewrites that make those passages easier to extract.

    11k GitHub starsUsed in 2 repos~3.7k tokens
    Marketing & SEOAuto-check: notes
  • Marketing Brain

    AgriciDaniel/seo-os

    Source-available SEO and content marketing strategy brain. An agent skill from AgriciDaniel/seo-os.

    135 GitHub stars~865 tokensUpdated 3 mo ago
    Marketing & SEOAuto-check passed
  • 100m Leads

    getagentseal/founder-playbook

    Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.

    729 GitHub stars~2.3k tokensUpdated 2 days ago
    Marketing & SEOAuto-check passed
  • Jaredrhod Marketing

    jaredrhod/ai-marketing-skills

    Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.

    282 GitHub stars~584 tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed
  • 90 Day SEO Sprint

    Bomx/distribb-skill

    Run the Distribb 90-Day SEO Sprint - a founder-built 13-week playbook for shipping pre-launch SEO, core pages, a content engine, and a backlink starter stack on the way to compounding organic traffic.

    197 GitHub stars~3.6k tokensUpdated 8 days ago
    Marketing & SEOAuto-check passed

More from ericosiu/ai-marketing-skills

All 21 skills in this repo
  • Expert Panel

    ericosiu/ai-marketing-skills

    Score, evaluate, and iteratively improve any content or strategy using an auto-assembled panel of domain experts.

    3.6k GitHub starsUsed in 2 repos~2.1k tokens
    Auto-check passed
  • Cold Outbound Optimizer

    ericosiu/ai-marketing-skills

    Design, analyze, and optimize cold outbound email campaigns for Instantly.

    3.6k GitHub starsUsed in 1 repo~1.7k tokens
    Auto-check passed
  • Finance Ops

    ericosiu/ai-marketing-skills

    AI-powered financial analysis suite. An agent skill from ericosiu/ai-marketing-skills.

    3.6k GitHub starsUsed in 1 repo~1.4k tokens
    Auto-check passed
  • Leveling Up Content Engine

    ericosiu/ai-marketing-skills

    Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified…

    3.6k GitHub stars~2.3k tokensUpdated 16 days ago
    Auto-check passed
  • Net New Video Editor

    ericosiu/ai-marketing-skills

    Turn newly recorded talking-head footage into review-ready vertical video drafts with an explicit edit plan, deterministic FFmpeg rendering, captions, hook cards, audio normalization, and visual QA.

    3.6k GitHub stars~1.1k tokensUpdated 16 days ago
    Auto-check passed
  • Packaging Youtube Thumbnails

    ericosiu/ai-marketing-skills

    A skill your agent uses when a user supplies new video content or a channel and wants on-brand YouTube titles, thumbnail concepts, rendered variants, A/B packaging, identity profiling, precise…

    3.6k GitHub stars~3.8k tokensUpdated 16 days ago
    Auto-check passed

Categories

Questions about Video Content Engine

What does Video Content Engine do?

Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified…. Video Content Engine is an agent skill from ericosiu/ai-marketing-skills. Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified content portfolio.

When should I use Video Content Engine?

Video Content Engine fits situations like: format recommendations; long-form editing; mid-form explainers; shorts and Reels.

How do I install Video Content Engine in Claude Code?

Run `npx skills add ericosiu/ai-marketing-skills --skill video-content-engine -a claude-code`. Or copy the skill folder (video-content-engine in ericosiu/ai-marketing-skills) into .claude/skills/video-content-engine in your project. Claude Code loads it when a task matches its description.

How do I install Video Content Engine in Codex?

Run `npx skills add ericosiu/ai-marketing-skills --skill video-content-engine -a codex`. Or copy the skill folder (video-content-engine in ericosiu/ai-marketing-skills) into .agents/skills/video-content-engine in your project. Codex loads it when a task matches its description.

Can I use Video Content Engine in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ericosiu/ai-marketing-skills --skill video-content-engine -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/video-content-engine, .gemini/skills/video-content-engine, .github/skills/video-content-engine and .opencode/skills/video-content-engine in your project.

What does Video Content Engine need to run?

Going by SKILL.md and its folder, Video Content Engine needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.

Does Video Content Engine access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Video Content Engine safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Video Content Engine use?

Video Content Engine is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Video Content Engine use?

About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.5k tokens, read only when the agent opens those files.

What are the alternatives to Video Content Engine?

Skills that share tags, products or a category with Video Content Engine: Lead Magnets (coreyhaines31/marketingskills, 54k stars), AI Citability Scorer (zubair-trabzada/geo-seo-claude, 11k stars), Marketing Brain (AgriciDaniel/seo-os, 135 stars) and 100m Leads (getagentseal/founder-playbook, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Video Content Engine?

ericosiu (a GitHub user) maintains it in ericosiu/ai-marketing-skills, which has 3,617 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on September 22, 2026.

Source: ericosiu/ai-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.