Agent skill

Marketing Ad Copywriter

by chendongqi in chendongqi/OPB-Skills

创作产品广告和品牌 Slogan,提供专业的营销文案创意服务。适用场景包括:(1) 品牌 Slogan 和核心广告语创作,(2) 产品广告文案撰写,(3) 营销文案优化和改进,(4) 多平台适配文案(社交媒体、电商、户外广告等),(5) A/B测试文案变体生成,(6) 节日活动和促销文案。触发关键词:Slogan、广告语、广告文案、营销文案、品牌传播、文案创意、宣传语。

No licenceAuto-check passedWriting & Content

Install Marketing Ad Copywriter

skills CLI
$ npx skills add chendongqi/OPB-Skills --skill marketing-ad-copywriter -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install chendongqi/OPB-Skills marketing-ad-copywriter --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/chendongqi/OPB-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-ad-copywriter .claude/skills/marketing-ad-copywriter && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-ad-copywriter
GitHub stars
126
Token cost
~1k tokens
SKILL.md length
352 words
Files
3 (incl. references)
Skills in repo
75
Repo updated
First seen
Licence
None found

At a glance

创作产品广告和品牌 Slogan,提供专业的营销文案创意服务。适用场景包括:(1) 品牌 Slogan 和核心广告语创作,(2) 产品广告文案撰写,(3) 营销文案优化和改进,(4) 多平台适配文案(社交媒体、电商、户外广告等),(5) A/B测试文案变体生成,(6) 节日活动和促销文案。触发关键词:Slogan、广告语、广告文案、营销文案、品牌传播、文案创意、宣传语。

  • Works in 6 steps: 品牌 Slogan 创作: 创作简洁有力、易于传播的品牌核心广告语 → 产品广告文案: 撰写吸引眼球、促进转化的产品广告文案 → 营销文案优化: 优化和改进现有文案,提升传播效果 → …
  • Tasks that involve Copywriting
  • SKILL.md covers 角色定位, 核心能力, 工作流程 and 输出要求, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Ad Copywriter is an agent skill from chendongqi/OPB-Skills. 创作产品广告和品牌 Slogan,提供专业的营销文案创意服务。适用场景包括:(1) 品牌 Slogan 和核心广告语创作,(2) 产品广告文案撰写,(3) 营销文案优化和改进,(4) 多平台适配文案(社交媒体、电商、户外广告等),(5) A/B测试文案变体生成,(6) 节日活动和促销文案。触发关键词:Slogan、广告语、广告文案、营销文案、品牌传播、文案创意、宣传语。

Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/evaluation-framework.md` and `references/slogan-techniques.md`).

It sits in Writing & Content, covering Copywriting. The repository describes itself as: 一套覆盖一个公司完整业务的SKILL,适用ClaudeCode,Codex,OpenCode等工具.

When your agent uses it

  • Tasks that involve Copywriting

Example prompts

  • “/marketing-ad-copywriter”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. 品牌 Slogan 创作: 创作简洁有力、易于传播的品牌核心广告语
  2. 产品广告文案: 撰写吸引眼球、促进转化的产品广告文案
  3. 营销文案优化: 优化和改进现有文案,提升传播效果
  4. 多平台适配: 根据不同平台特性调整文案风格和长度
  5. A/B测试文案: 生成多个变体用于测试和优化
  6. 场景化文案: 为不同场景(节日、促销、新品发布等)定制文案

What it can do on your machine

Read from SKILL.md and the folder at commit d587882. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Ad Copywriter loads about 1k tokens when it runs, and up to ~5.9k if it reads all its reference files. Until then it costs about 53 tokens; SKILL.md has 352 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~53
When it runs · the whole SKILL.md, loaded when a task matches
~1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 352 words (~1,018 tokens).

name
marketing-ad-copywriter

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in skills/marketing-ad-copywriter of chendongqi/OPB-Skills.

  • SKILL.md
  • references/evaluation-framework.md
  • references/slogan-techniques.md

Open the folder on GitHubat commit d587882

Compare with similar skills

Marketing Ad Copywriter next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Ad Copywriter compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Ad Copywriter this skillchendongqi/OPB-Skills126—~1kAutomated safety check: PassNone
Asd Ste100danyuchn/asd-ste100-skill4.3k—~4.1kAutomated safety check: PassMIT
AI Copywritermikiarlo3/ai-copywriter1.2k—~12kAutomated safety check: PassMIT
Brand Voice Guideluongnv89/claude-howto42k—~609Automated safety check: PassMIT
Ralph Copywritermuratcankoylan/ralph-wiggum-marketer778—~2.4kAutomated safety check: PassNone
Humanities Writing Companiontizzy916/humanities-writing-companion436—~3.4kAutomated safety check: PassCC-BY-NC-4.0

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Questions about Marketing Ad Copywriter

What does Marketing Ad Copywriter do?

创作产品广告和品牌 Slogan,提供专业的营销文案创意服务。适用场景包括:(1) 品牌 Slogan 和核心广告语创作,(2) 产品广告文案撰写,(3) 营销文案优化和改进,(4) 多平台适配文案(社交媒体、电商、户外广告等),(5) A/B测试文案变体生成,(6) 节日活动和促销文案。触发关键词:Slogan、广告语、广告文案、营销文案、品牌传播、文案创意、宣传语。. Marketing Ad Copywriter is an agent skill from chendongqi/OPB-Skills.

When should I use Marketing Ad Copywriter?

Marketing Ad Copywriter fits situations like: tasks that involve Copywriting.

How do I install Marketing Ad Copywriter in Claude Code?

Run `npx skills add chendongqi/OPB-Skills --skill marketing-ad-copywriter -a claude-code`. Or copy the skill folder (skills/marketing-ad-copywriter in chendongqi/OPB-Skills) into .claude/skills/marketing-ad-copywriter in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Ad Copywriter in Codex?

Run `npx skills add chendongqi/OPB-Skills --skill marketing-ad-copywriter -a codex`. Or copy the skill folder (skills/marketing-ad-copywriter in chendongqi/OPB-Skills) into .agents/skills/marketing-ad-copywriter in your project. Codex loads it when a task matches its description.

Can I use Marketing Ad Copywriter in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add chendongqi/OPB-Skills --skill marketing-ad-copywriter -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-ad-copywriter, .gemini/skills/marketing-ad-copywriter, .github/skills/marketing-ad-copywriter and .opencode/skills/marketing-ad-copywriter in your project.

What does Marketing Ad Copywriter need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Ad Copywriter is instructions for the agent only.

Does Marketing Ad Copywriter access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Ad Copywriter safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Ad Copywriter use?

No licence was found for Marketing Ad Copywriter or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Marketing Ad Copywriter use?

About 1k tokens (SKILL.md is roughly 4.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.9k tokens, read only when the agent opens those files.

What are the alternatives to Marketing Ad Copywriter?

Skills that share tags, products or a category with Marketing Ad Copywriter: Asd Ste100 (danyuchn/asd-ste100-skill, 4.3k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Ad Copywriter?

chendongqi (a GitHub user) maintains it in chendongqi/OPB-Skills, which has 126 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on February 11, 2026.

Source: chendongqi/OPB-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.