Agent skill

Launch Playbook

by borghei in borghei/Claude-Skills

Internal and external launch coordination playbook covering pre-launch, launch day, and post-launch with run-of-show, comms, RACI, rollback, and retro.

MITAuto-check passedDevOps & Cloud

Install Launch Playbook

skills CLI
$ npx skills add borghei/Claude-Skills --skill launch-playbook -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install borghei/Claude-Skills launch-playbook --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/project-management/execution/launch-playbook .claude/skills/launch-playbook && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-playbook
GitHub stars
881
Token cost
~1.8k tokens
SKILL.md length
825 words
Files
10 (incl. references, assets)
Skills in repo
349
Repo updated
First seen
Licence
MIT

At a glance

Internal and external launch coordination playbook covering pre-launch, launch day, and post-launch with run-of-show, comms, RACI, rollback, and retro.

  • Works in 4 steps: Kickoff at T-30. Confirm date, launch… → Assign the RACI within 48 hours — every… → Build and sign off the five artifacts… → …
  • Coordinate a GA launch
  • SKILL.md covers Overview, Core Capabilities, When to Use and Clarify First, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Playbook is an agent skill from borghei/Claude-Skills. Internal and external launch coordination playbook covering pre-launch, launch day, and post-launch with run-of-show, comms, RACI, rollback, and retro. Use to coordinate a GA launch, major release, or re-launch.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 12 other files, including reference files and assets (for example `assets/external-comms-checklist.md`, `assets/internal-comms-plan.md` and `assets/launch-run-of-show.md`).

It sits in DevOps & Cloud. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.

When your agent uses it

  • Coordinate a GA launch

Example prompts

  • “/launch-playbook”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Kickoff at T-30. Confirm date, launch type, and exec sponsor; open the run-of-show and internal comms plan assets.
  2. Assign the RACI within 48 hours — every workstream named.
  3. Build and sign off the five artifacts before T-7; test the rollback drill by T-7.
  4. Go/no-go at T-3, run launch day from one run-of-show, stabilize T+1 to T+7, run the 30-day retro.

What it can do on your machine

Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Playbook loads about 1.8k tokens when it runs, and up to ~11k if it reads all its reference files. Until then it costs about 57 tokens; SKILL.md has 825 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~57
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~11k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 825 words, ~1,778 tokens.

Download SKILL.mdSave it as .claude/skills/launch-playbook/SKILL.md (or your agent's skills folder). This skill also uses 9 other files; get the full folder from GitHub.
name
launch-playbook
description
Internal and external launch coordination playbook covering pre-launch, launch day, and post-launch with run-of-show, comms, RACI, rollback, and retro. Use to coordinate a GA launch, major release, or re-launch.
license
MIT + Commons Clause
metadata.version
1.0.1
metadata.author
borghei
metadata.category
project-management
metadata.domain
pm-execution
metadata.updated
2026-06-15
metadata.tech-stack
launch, three-launches, dark-launch, raci, progressive-rollout

Launch Playbook (Internal + External Coordination)

Overview

A complete launch coordination playbook for software products and features. It covers the three windows that matter -- pre-launch (T-30 to T-1), launch day (T-0), and post-launch (T+1 to T+30) -- and produces five concrete artifacts: a run-of-show, an internal comms plan, an external comms checklist, a rollback plan, and a post-launch retro template.

Most failed launches are not failed builds; they are failed coordination. Engineering ships on time, but support has not been trained, sales does not have collateral, the changelog is wrong, the rollback path was never tested, and the executive sponsor hears about a customer complaint before hearing about the launch. This playbook prevents those failures by assigning every owner and every artifact before T-30.

Core Capabilities

  • Three-launches sequencing — Cagan's alpha/beta/GA model de-risks the launch; this skill owns the GA window.
  • T-30 to T+30 timeline — day-by-day pre-launch, launch-day, and post-launch action plan across all workstreams.
  • Launch-type selection — big bang vs progressive rollout vs dark launch decision rules (and how to combine them).
  • RACI ownership — every workstream assigned across PM, Eng, PMM, Sales, Support, Legal, Exec.
  • Five artifacts — run-of-show, internal comms plan, external comms checklist, rollback plan, post-launch retro.

When to Use

  • GA after closed beta -- A feature is exiting beta (see beta-program/) and needs coordinated launch.
  • Major version release -- Significant new functionality with cross-functional dependencies (sales enablement, support training, legal review).
  • Re-launch / repositioning -- An existing feature is being relaunched with new positioning, pricing, or audience.
  • High-blast-radius change -- Infrastructure migration, pricing change, or breaking API change requiring tightly coordinated comms.

When NOT to use: continuous-delivery bug fixes and minor improvements (use release-notes/ only); internal-only changes with no external comms (use a release runbook); product sunsets and deprecations (use eol-communication/).

Clarify First

Before building the launch plan, confirm these inputs. If any is unknown or vague, ASK — do not assume:

  • Launch date (T-0) — anchors the entire T-30→T+30 timeline and every artifact deadline
  • Launch type — big bang / progressive rollout / dark launch drives the run-of-show and the rollback plan
  • Cross-functional owners (RACI) — every workstream named across PM/Eng/PMM/Sales/Support/Legal; a missing owner is the #1 cause of failed launches
  • Exec sponsor — holds go/no-go authority and receives the T-1/T+1/T+7/T+30 updates

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Quick Start

  1. Kickoff at T-30. Confirm date, launch type, and exec sponsor; open the run-of-show and internal comms plan assets.
  2. Assign the RACI within 48 hours — every workstream named.
  3. Build and sign off the five artifacts before T-7; test the rollback drill by T-7.
  4. Go/no-go at T-3, run launch day from one run-of-show, stabilize T+1 to T+7, run the 30-day retro.

Full timeline tables, RACI matrix, launch-type rules, and the 10-step workflow are in references/launch-timeline-and-execution.md.

Show full SKILL.md (357 more words)Show less

References

  • references/launch-timeline-and-execution.md — read this when planning/running the launch: three-launches framework, full T-30→T+30 timeline, launch-type selection, RACI matrix, 10-step workflow, troubleshooting, and success criteria.
  • references/launch-coordination-guide.md — read this for the reasoning behind the playbook: three-launches sequencing, RACI worked examples, big-bang vs progressive decision rules, and anti-patterns.
  • references/red-flags.md — read this before signing off any launch artifact: common failure modes with bad/good examples and fixes.
  • assets/launch-run-of-show.md — hourly run-of-show template for launch day.
  • assets/internal-comms-plan.md — pre-launch, launch-day, and post-launch internal comms templates.
  • assets/external-comms-checklist.md — T-30 to T-0 checklist for press, blog, social, email, sales enablement, support training, and legal review.
  • assets/rollback-plan.md — rollback decision matrix, drill checklist, and execution runbook template.
  • assets/post-launch-retro.md — 7-day and 30-day retrospective template.
  • Cagan, Marty. Inspired: How to Create Tech Products Customers Love. Wiley, 2018.

Scope & Limitations

In Scope: GA launch coordination across Engineering, Product, PMM, Sales, Support, Legal; run-of-show, rollback plan, comms plans, post-launch retrospective; big bang, progressive rollout, and dark launch patterns; T-30 to T+30 timeline; RACI assignment for cross-functional launches.

Out of Scope: Beta program execution (beta-program/); release notes content generation (release-notes/); end-of-life / sunset communication (eol-communication/); incident response runbooks (delivery-manager/ and engineering on-call); marketing campaign performance analysis beyond the 30-day window (handoff to demand gen).

Important Caveats: A launch is not a moment; it is a 60-day window (T-30 to T+30) -- staff accordingly. The single most common cause of failed launches is a missing RACI assignment, not a missing artifact: if you can name the artifact but not the owner, the artifact will not exist. Big-bang launches concentrate risk on one date; default to progressive rollout unless marketing leverage justifies the risk.

Integration Points

IntegrationDirectionWhat Flows
beta-program/Receives fromGreenlit beta hands off testimonials, known issues, and pricing decision
create-prd/Receives fromPRD provides positioning, segments, and v1 scope
release-notes/Feeds intoLaunch produces the GA release notes
daci-framework/UsesMajor launch decisions (go/no-go, rollback) use DACI
eol-communication/ComplementaryLaunches that replace older features trigger sunset comms
delivery-manager/UsesDeployment, on-call rota, and rollback execution
senior-pm/Reports toExec sponsor receives T-1, T+1, T+7, T+30 updates
summarize-meeting/Feeds intoWar-room standups and retro produce structured summaries
status-update-generator/Feeds intoPost-launch metrics roll up into weekly status

© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 9 other files (references, assets) in project-management/execution/launch-playbook of borghei/Claude-Skills.

  • SKILL.md
  • assets/external-comms-checklist.md
  • assets/internal-comms-plan.md
  • assets/launch-run-of-show.md
  • assets/post-launch-retro.md
  • assets/rollback-plan.md
  • examples/shared-dashboards-ga-launch.md
  • references/launch-coordination-guide.md
  • references/launch-timeline-and-execution.md
  • references/red-flags.md

Open the folder on GitHubat commit 4a698e8

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Questions about Launch Playbook

What does Launch Playbook do?

Internal and external launch coordination playbook covering pre-launch, launch day, and post-launch with run-of-show, comms, RACI, rollback, and retro. Launch Playbook is an agent skill from borghei/Claude-Skills. Internal and external launch coordination playbook covering pre-launch, launch day, and post-launch with run-of-show, comms, RACI, rollback, and retro.

When should I use Launch Playbook?

Launch Playbook fits situations like: coordinate a GA launch.

How do I install Launch Playbook in Claude Code?

Run `npx skills add borghei/Claude-Skills --skill launch-playbook -a claude-code`. Or copy the skill folder (project-management/execution/launch-playbook in borghei/Claude-Skills) into .claude/skills/launch-playbook in your project. Claude Code loads it when a task matches its description.

How do I install Launch Playbook in Codex?

Run `npx skills add borghei/Claude-Skills --skill launch-playbook -a codex`. Or copy the skill folder (project-management/execution/launch-playbook in borghei/Claude-Skills) into .agents/skills/launch-playbook in your project. Codex loads it when a task matches its description.

Can I use Launch Playbook in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill launch-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-playbook, .gemini/skills/launch-playbook, .github/skills/launch-playbook and .opencode/skills/launch-playbook in your project.

What does Launch Playbook need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Playbook is instructions for the agent only.

Does Launch Playbook access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Playbook safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Playbook use?

Launch Playbook is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Launch Playbook use?

About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8.9k tokens, read only when the agent opens those files.

What are the alternatives to Launch Playbook?

Skills that share tags, products or a category with Launch Playbook: Release Engineering (majiayu000/spellbook, 286 stars), Monitor CI (nrwl/nx, 29k stars), Repo Hygiene Scan and Fix (QwenLM/qwen-code, 28k stars) and Bash Defensive Patterns (promovaweb/setupvibe, 101 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Playbook?

borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 881 GitHub stars. The repository holds 349 skills in this directory. The repository was last updated on October 7, 2026.

Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.