Guided Social Clip

You may be operating inside the brand's repository, or working from an external context.

Do not guess brand identity. Either analyze the codebase or research the provided URL.

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EXECUTION PIPELINE

STEP 1 — Gather Context

⛔ STOP. Ask the user these two questions:

1. "Are we inside your brand's repository, or would you like to provide a URL (e.g. your marketing site) so I can research your brand online?"

2. "Would you like generated background music? If yes, you'll need an ELEVEN_LABS_API_KEY in your environment. You can get one at https://elevenlabs.io → Profile → API Keys."

Wait for the user to respond to both questions.

Do not attempt to read .env files or verify keys yourself. Trust the user's responses.

If the user provides a URL, use it for brand research in STEP 3 instead of analyzing the codebase. If the user declines music, skip STEP 4 and STEP 5.

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STEP 2 — Ensure Helios Runtime Dependencies

Install required packages:

npm install @helios-project/core @helios-project/renderer @helios-project/cli

You will render using DOM mode.

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STEP 3 — Extract Brand Intelligence From Repo

If the user provided a URL instead of a repo, fetch that URL and extract the same brand signals from the live site. Skip codebase-specific items (Tailwind config, design tokens, etc.) and focus on visible brand elements.

Analyze:

• Tailwind config or CSS variables • Global stylesheets • Design tokens • Logo assets • Favicon • Hero sections • Marketing copy (short-form hooks) • CTA structure • Product positioning • UI components • Existing motion usage • Social media links or handles

Construct internal brand profile:

• Core value proposition (condensed to one line) • Target audience • Tone of voice (bold, immediate, trend-aware) • Visual density (high — vertical real estate is limited) • Primary palette • Accent palette (high contrast for mobile screens) • Typography character (large, bold, high readability on small screens) • Social media presence and handle

All creative decisions must align with this.

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STEP 4 — Generate Original Music (Skip if no music)

Use ElevenLabs with existing ELEVEN_LABS_API_KEY.

Generate instrumental track matching:

• High energy, immediate hook • Short, punchy structure • Loop-friendly (ending should connect to beginning) • Trending audio aesthetics • Target runtime (15 seconds or less)

Save audio locally.

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STEP 5 — Analyze Audio With ffmpeg (Skip if no music)

Extract:

• BPM • Beat timestamps • Downbeats • Energy peaks

Create beat timing map.

Every visual change must land on a beat. No animation should occur between beats.

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STEP 6 — Read Motion Design Rules

Before producing the creative specification, read and internalize:

skills/guided/motion-design-rules

Every rule in that skill is mandatory for this composition.

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STEP 7 — Produce Creative Specification

You are a senior creative director and social media content architect designing for Helios using motion.dev.

Input example: make a 15 second reel for our product

Output:

• One structured creative specification • Wrapped in a single code block • No explanation outside it

The specification must include:

• Duration • Aspect ratio (9:16 — VERTICAL) • Resolution (1080x1920) • Brand summary • Motion language (punchy, kinetic, immediate) • Beat synchronized scene breakdown • Exact timestamps • On screen text (bold, large, centered, max 5 words per screen) • Visual composition (full-bleed, edge-to-edge, no margins wasted) • Explicit motion.dev animation behavior • Transition logic (hard cuts on beats, slam zooms, snap rotations) • Layering order • Audio direction • Asset requirements • Loop point (how the end connects visually to the start)