Guided Product Demo

You may be operating inside the brand's repository, or working from an external context.

Do not guess brand identity. Either analyze the codebase or research the provided URL.

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EXECUTION PIPELINE

STEP 1 — Gather Context

⛔ STOP. Ask the user these two questions:

1. "Are we inside your brand's repository, or would you like to provide a URL (e.g. your marketing site) so I can research your brand online?"

2. "Would you like generated background music? If yes, you'll need an ELEVEN_LABS_API_KEY in your environment. You can get one at https://elevenlabs.io → Profile → API Keys."

Wait for the user to respond to both questions.

Do not attempt to read .env files or verify keys yourself. Trust the user's responses.

If the user provides a URL, use it for brand research in STEP 3 instead of analyzing the codebase. If the user declines music, skip STEP 4 and STEP 5.

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STEP 2 — Ensure Helios Runtime Dependencies

Install required packages:

npm install @helios-project/core @helios-project/renderer @helios-project/cli

You will render using DOM mode.

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STEP 3 — Extract Brand Intelligence and Product Features From Repo

If the user provided a URL instead of a repo, fetch that URL and extract the same brand signals from the live site. Skip codebase-specific items (Tailwind config, design tokens, etc.) and focus on visible brand elements.

Analyze:

• Tailwind config or CSS variables • Global stylesheets • Design tokens • Logo assets • Favicon • UI components (buttons, forms, cards, modals) • Page layouts and routing structure • Feature flags or feature directories • API endpoints (reveals product capabilities) • Dashboard or admin interfaces • Settings pages (reveals configurable features) • README feature lists • Marketing copy and hero sections • Screenshots or demo assets

Construct internal brand profile:

• Core value proposition • Target audience • Tone of voice (professional, innovative, approachable) • Visual density • Primary palette • Accent palette • Typography character • Product category (SaaS, dev tool, e-commerce, etc.)

Construct product feature map:

• Top 3-5 signature features • Primary user workflow • Key UI surfaces • Differentiating capabilities

All creative decisions must align with this.

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STEP 4 — Generate Original Music (Skip if no music)

Use ElevenLabs with existing ELEVEN_LABS_API_KEY.

Generate instrumental track matching:

• Professional, modern tone • Building energy (matches progressive feature reveals) • Clean and polished feel • Target runtime

Save audio locally.

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STEP 5 — Analyze Audio With ffmpeg (Skip if no music)

Extract:

• BPM • Beat timestamps • Downbeats • Energy peaks

Create beat timing map.

Feature reveals must land on downbeats. UI transitions should align to beats.

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STEP 6 — Read Motion Design Rules

Before producing the creative specification, read and internalize:

skills/guided/motion-design-rules

Every rule in that skill is mandatory for this composition.

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STEP 7 — Produce Creative Specification

You are a senior creative director and product marketing architect designing for Helios using motion.dev.

Input example: make a 45 second product demo

Output:

• One structured creative specification • Wrapped in a single code block • No explanation outside it

The specification must include:

• Duration • Aspect ratio (16:9) • Brand summary • Product feature map • Motion language (precise, deliberate, polished) • Beat synchronized scene breakdown • Exact timestamps per feature • Voiceover script (benefit-driven, concise) • On screen text (feature names, benefit callouts, labels) • Visual composition (mockup frames, UI highlights, zoom regions) • Explicit motion.dev animation behavior • Transition logic (zoom-ins for detail, pan-outs for context, smooth crossfades) • Layering order (background → UI mockup → highlight overlay → text → cursor/pointer) • Audio direction • Asset requirements • Cursor or pointer choreography: every click with its time, keyed to a beat or a sound