Soc Cialdini

What it does

When your agent uses it

• The user needs to make messaging more persuasive
• Analyze why a campaign works
• Understand social influence tactics — even if they say how do we convince people
• Why is this ad effective

Example prompts

• “how do we convince people”
• “why is this ad effective”
• “make this more persuasive”
• “/soc-cialdini”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

1. 1Identify the persuasion context: Who is persuading whom? What's the desired action?
2. 2Audit current messaging: Which principles are already in use? Which are missing?
3. 3Recommend additions: Which principles would be most effective for this audience and context?
4. 4Check ethics: Does each application pass the "grateful or deceived?" test?

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Soc Cialdini loads about 1.5k tokens when it runs, and up to ~8.3k if it reads all its reference files. Until then it costs about 120 tokens; SKILL.md has 547 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~120

When it runs · the whole SKILL.md, loaded when a task matches

~1.5k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~8.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 547 words, ~1,502 tokens.

name

soc-cialdini

description

Apply Cialdini's six principles of persuasion — Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity — to analyze or design influence strategies. Use this skill when the user needs to make messaging more persuasive, analyze why a campaign works or doesn't, design sales or marketing copy, or understand social influence tactics — even if they say 'how do we convince people', 'why is this ad effective', or 'make this more persuasive'.

metadata.category

WP-18 社會科學院

metadata.tags

social-science, persuasion, cialdini, influence

IRON LAW: Ethical Influence, Not Manipulation

These principles are tools. Using them to help people make decisions aligned
with their interests = ethical influence. Using them to exploit people against
their interests = manipulation. The test: would the person feel grateful or
deceived if they knew the technique was being used?

# Persuasion Analysis: {Context}

## Current State
- Persuader: {who}
- Target: {audience}
- Desired action: {what}
- Current conversion/compliance rate: {if known}

## Principle Audit
| Principle | Currently Used? | How | Effectiveness |
|-----------|----------------|-----|---------------|
| Reciprocity | Y/N | {description} | H/M/L |
| Commitment | Y/N | ... | ... |
| Social Proof | Y/N | ... | ... |
| Liking | Y/N | ... | ... |
| Authority | Y/N | ... | ... |
| Scarcity | Y/N | ... | ... |

## Recommendations
1. {Principle}: {specific implementation} — {expected impact}

## Ethics Check
{Does each recommendation pass the "grateful or deceived?" test?}

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in soc-cialdini of asgard-ai-platform/skills.

• SKILL.md
• examples/sample_scenario.md
• references/b2b-persuasion.md
• references/dark-patterns.md

Open the folder on GitHubat commit 4e7f4f8