Asd Ste100
danyuchn/asd-ste100-skill
A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…
Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy.
Install PR Press Release
$ npx skills add asgard-ai-platform/skills --skill pr-press-release -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills pr-press-release --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pr-press-release .claude/skills/pr-press-release && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pr-press-release" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-press-release into .claude/skills/pr-press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-press-release", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/pr-press-releaseType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill pr-press-release -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills pr-press-release --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pr-press-release .agents/skills/pr-press-release && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pr-press-release" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-press-release into .agents/skills/pr-press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-press-release", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill pr-press-release -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills pr-press-release --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pr-press-release .cursor/skills/pr-press-release && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pr-press-release" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-press-release into .cursor/skills/pr-press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-press-release", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path pr-press-release--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill pr-press-release -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills pr-press-release --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pr-press-release .gemini/skills/pr-press-release && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pr-press-release" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-press-release into .gemini/skills/pr-press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-press-release", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills pr-press-releaseInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill pr-press-release -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pr-press-release .github/skills/pr-press-release && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pr-press-release" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-press-release into .github/skills/pr-press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-press-release", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill pr-press-release -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills pr-press-release --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pr-press-release .opencode/skills/pr-press-release && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pr-press-release" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-press-release into .opencode/skills/pr-press-release/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-press-release", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pr-press-release- GitHub stars
- 242
- Token cost
- ~1.1k tokens
- SKILL.md length
- 363 words
- Files
- 3 (incl. references)
- Skills in repo
- 207
- Repo updated
- First seen
- Licence
- MIT
At a glance
Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy.
- The user needs to announce news
- SKILL.md covers Framework, Output Format, Gotchas and References
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Write a press release
What it does
PR Press Release is an agent skill from asgard-ai-platform/skills. Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy. Use this skill when the user needs to announce news, write a press release, pitch to media, or craft a newsworthy story — even if they say 'announce our product launch', 'write a press release', 'get media coverage', or 'how do we pitch this to reporters'.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/media-database.md`).
It sits in Writing & Content, covering Copywriting. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
When your agent uses it
- The user needs to announce news
- Write a press release
- Craft a newsworthy story — even if they say announce our product launch
- Get media coverage
Example prompts
- “announce our product launch”
- “write a press release”
- “get media coverage”
- “/pr-press-release”
What it can do on your machine
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
PR Press Release loads about 1.1k tokens when it runs, and up to ~3.3k if it reads all its reference files. Until then it costs about 99 tokens; SKILL.md has 363 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 363 words, ~1,136 tokens.
Download SKILL.mdSave it as
.claude/skills/pr-press-release/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- pr-press-release
- description
- Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy. Use this skill when the user needs to announce news, write a press release, pitch to media, or craft a newsworthy story — even if they say 'announce our product launch', 'write a press release', 'get media coverage', or 'how do we pitch this to reporters'.
- metadata.category
- WP-02 品牌公關
- metadata.tags
- pr, press-release, media-relations
Press Release Writing
Framework
IRON LAW: Inverted Pyramid — Most Important First
Journalists scan, not read. The headline + first paragraph must contain
the COMPLETE story (who, what, when, where, why). Every subsequent
paragraph adds LESS important detail. If an editor cuts from the bottom,
the core message survives.Press Release Structure
1. Headline (< 10 words)
- Verb + Number + Value: "CloudPOS Raises NT$100M to Expand Across Southeast Asia"
- No jargon, no self-congratulation ("We're excited to announce...")
2. Sub-headline (optional, 1 sentence)
- Adds context the headline couldn't fit
3. Dateline
- City, Date — "TAIPEI, April 6, 2026 —"
4. Lead Paragraph (5W1H in 2-3 sentences)
- WHO did WHAT, WHEN, WHERE, WHY, and HOW
- This paragraph must stand alone as the entire story
5. Quote (1-2 quotes)
- From CEO or relevant executive
- Must add insight, not restate the lead: "This expansion reflects our belief that..." not "We are excited to announce..."
6. Supporting Details (2-3 paragraphs)
- Data, context, background, market information
- Ordered by decreasing importance
7. Boilerplate (company description, ~50 words)
- Standard "About [Company]" paragraph used across all releases
8. Contact Information
- PR contact name, email, phone
Headline Writing Rules
| Do | Don't |
|---|---|
| Use active verbs | "Company X Launches..." |
| Include numbers | "$5M funding", "50% growth" |
| Be specific | "AI Resume Tool for Healthcare" |
| Front-load keywords | "[Brand] [Action] [Object]" |
Distribution Strategy
| Channel | Reach | Cost | Best For |
|---|---|---|---|
| Wire service (PR Newswire, BusinessWire) | Broad | $$$ | Major announcements, SEO |
| Direct media pitch | Targeted | Free | Specific journalists, exclusive stories |
| Company newsroom/blog | Owned | Free | SEO, reference, always available |
| Social media | Followers | Free | Amplification, engagement |
| Taiwan-specific: 中央社, 經濟日報 | Local | $-$$ | Taiwan market announcements |
Show full SKILL.md (129 more words)Show less
Media Pitch Email Template
Subject: [Specific, newsworthy hook — not "Press Release"]
Hi [Name],
[One sentence: why this matters to THEIR readers]
[One sentence: the news]
[One sentence: the unique angle or data point]
Full release attached / below. Happy to arrange an interview with [person].
[Your name, contact]Output Format
# Press Release: {Announcement}
## Headline
{< 10 words, verb + number + value}
## Sub-headline
{Context sentence}
## Body
{City}, {Date} — {Lead paragraph: 5W1H}
"{Quote}" said {Name}, {Title} of {Company}.
{Supporting detail paragraph 1}
{Supporting detail paragraph 2}
## About {Company}
{Boilerplate ~50 words}
## Media Contact
{Name, title, email, phone}
---
## Distribution Plan
| Channel | Timing | Notes |
|---------|--------|-------|
| {channel} | {when} | {notes} |Gotchas
- Journalists ignore 90%+ of press releases: Make yours survive the 3-second scan test — headline + first paragraph must be compelling and newsworthy.
- "We're excited" is not news: Nobody cares that you're excited. What's the impact? What's the number? What's different?
- Timing matters: Tuesday-Thursday, 9-11 AM local time gets best pickup. Avoid Friday afternoons, holidays, and days with major competing news.
- Exclusive vs wide distribution: Offering an exclusive to one key journalist can get better coverage than blasting to 500. Use for major announcements.
- Taiwan media specifics: Taiwan journalists respond well to LINE messages (not just email), appreciate Chinese-language releases (don't just translate from English), and value data/infographics that can be directly used in articles.
References
- For journalist database and pitch tracking, see
references/media-database.md
© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in pr-press-release of asgard-ai-platform/skills.
- SKILL.md
- examples/sample_scenario.md
- references/media-database.md
Open the folder on GitHubat commit 4e7f4f8
Compare with similar skills
PR Press Release next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| PR Press Release this skillasgard-ai-platform/skills | 242 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.3k | — | ~4.1k | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 778 | — | ~2.4k | Automated safety check: Pass | None | |
| Humanities Writing Companiontizzy916/humanities-writing-companion | 436 | — | ~3.4k | Automated safety check: Pass | CC-BY-NC-4.0 |
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Related
Categories
Questions about PR Press Release
What does PR Press Release do?
Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy. PR Press Release is an agent skill from asgard-ai-platform/skills. Write effective press releases using inverted pyramid structure, headline best practices, and media distribution strategy.
When should I use PR Press Release?
PR Press Release fits situations like: the user needs to announce news; write a press release; craft a newsworthy story — even if they say announce our product launch; get media coverage.
How do I install PR Press Release in Claude Code?
Run `npx skills add asgard-ai-platform/skills --skill pr-press-release -a claude-code`. Or copy the skill folder (pr-press-release in asgard-ai-platform/skills) into .claude/skills/pr-press-release in your project. Claude Code loads it when a task matches its description.
How do I install PR Press Release in Codex?
Run `npx skills add asgard-ai-platform/skills --skill pr-press-release -a codex`. Or copy the skill folder (pr-press-release in asgard-ai-platform/skills) into .agents/skills/pr-press-release in your project. Codex loads it when a task matches its description.
Can I use PR Press Release in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill pr-press-release -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pr-press-release, .gemini/skills/pr-press-release, .github/skills/pr-press-release and .opencode/skills/pr-press-release in your project.
What does PR Press Release need to run?
SKILL.md names no scripts, command-line tools or credentials: PR Press Release is instructions for the agent only.
Does PR Press Release access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is PR Press Release safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does PR Press Release use?
PR Press Release is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does PR Press Release use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.1k tokens, read only when the agent opens those files.
What are the alternatives to PR Press Release?
Skills that share tags, products or a category with PR Press Release: Asd Ste100 (danyuchn/asd-ste100-skill, 4.3k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains PR Press Release?
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.