Responsive Units
thedaviddias/Front-End-Checklist
A skill your agent uses when reviewing stylesheets, component styles, and responsive behavior related to Use relative units for responsive layouts.
Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks.
MITAuto-check passed
Install PR Crisis Communication
$ npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills pr-crisis-communication --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pr-crisis-communication .claude/skills/pr-crisis-communication && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pr-crisis-communication" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communication into .claude/skills/pr-crisis-communication/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-crisis-communication", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communicationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills pr-crisis-communication --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pr-crisis-communication .agents/skills/pr-crisis-communication && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pr-crisis-communication" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communication into .agents/skills/pr-crisis-communication/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-crisis-communication", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills pr-crisis-communication --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pr-crisis-communication .cursor/skills/pr-crisis-communication && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pr-crisis-communication" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communication into .cursor/skills/pr-crisis-communication/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-crisis-communication", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path pr-crisis-communication--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills pr-crisis-communication --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pr-crisis-communication .gemini/skills/pr-crisis-communication && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pr-crisis-communication" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communication into .gemini/skills/pr-crisis-communication/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-crisis-communication", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills pr-crisis-communicationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pr-crisis-communication .github/skills/pr-crisis-communication && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pr-crisis-communication" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communication into .github/skills/pr-crisis-communication/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-crisis-communication", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills pr-crisis-communication --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pr-crisis-communication .opencode/skills/pr-crisis-communication && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pr-crisis-communication" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/pr-crisis-communication into .opencode/skills/pr-crisis-communication/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pr-crisis-communication", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pr-crisis-communication- GitHub stars
- 242
- Token cost
- ~1.1k tokens
- SKILL.md length
- 290 words
- Files
- 3 (incl. references)
- Skills in repo
- 207
- Repo updated
- First seen
- Licence
- MIT
At a glance
Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks.
- The user faces a PR crisis
- SKILL.md covers Framework, Output Format, Gotchas and References
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Needs to draft a crisis response
What it does
PR Crisis Communication is an agent skill from asgard-ai-platform/skills. Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks. Use this skill when the user faces a PR crisis, needs to draft a crisis response, plan crisis preparedness, or manage negative public attention — even if they say 'we're getting bad press', 'how do we respond to this scandal', 'draft a public statement', or 'prepare for potential backlash'.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/social-crisis.md`).
The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
When your agent uses it
- The user faces a PR crisis
- Needs to draft a crisis response
- Plan crisis preparedness
- Manage negative public attention — even if they say were getting bad press
Example prompts
- “re getting bad press”
- “how do we respond to this scandal”
- “draft a public statement”
- “/pr-crisis-communication”
What it can do on your machine
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
PR Crisis Communication loads about 1.1k tokens when it runs, and up to ~4k if it reads all its reference files. Until then it costs about 111 tokens; SKILL.md has 290 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 290 words, ~1,068 tokens.
Download SKILL.mdSave it as
.claude/skills/pr-crisis-communication/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- pr-crisis-communication
- description
- Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks. Use this skill when the user faces a PR crisis, needs to draft a crisis response, plan crisis preparedness, or manage negative public attention — even if they say 'we're getting bad press', 'how do we respond to this scandal', 'draft a public statement', or 'prepare for potential backlash'.
- metadata.category
- WP-21 設計/資訊/傳播/公衛
- metadata.tags
- communication, crisis-management, pr
Crisis Communication
Framework
IRON LAW: Respond in the Golden Hour
The first public response must come within 1 hour of the crisis becoming
public. Silence creates a vacuum that others fill with speculation.
A holding statement ("We are aware and investigating") is better than
no statement. Perfection is the enemy of timeliness.Three Phases
1. Prevention (before crisis)
- Identify potential crises (risk inventory)
- Prepare holding statements and spokesperson training
- Establish a crisis team with clear roles
- Monitor media and social channels
2. Response (during crisis)
- Activate crisis team
- Issue holding statement immediately
- Gather facts rapidly
- Issue full statement using 3C framework:
- Concern: Show empathy for affected parties
- Commitment: State what you're doing about it
- Control: Demonstrate you're managing the situation
3. Recovery (after crisis)
- Assess damage and lessons learned
- Implement corrective actions
- Rebuild stakeholder trust through actions (not just words)
- Update crisis plan based on learnings
SCCT (Situational Crisis Communication Theory)
| Crisis Type | Attribution of Blame | Response Strategy |
|---|---|---|
| Victim (natural disaster, rumor) | Low — organization is also a victim | Deny / Diminish |
| Accidental (technical error, product defect) | Medium — unintentional | Diminish / Rebuild |
| Preventable (human error, organizational failure) | High — could have been avoided | Rebuild (full apology + corrective action) |
Crisis Statement Template
[Concern] We are deeply concerned about [specific situation] and our
thoughts are with [affected parties].
[Facts] Here is what we know: [factual summary, no speculation].
[Commitment] We are taking the following immediate actions:
1. [Action 1]
2. [Action 2]
[Control] We have activated [response team/process] and will provide
updates [frequency and channel].
[Contact] For questions, contact [spokesperson, channel].Output Format
# Crisis Response Plan: {Situation}
## Crisis Assessment
- Type: Victim / Accidental / Preventable
- Severity: Low / Medium / High
- Stakeholders affected: {list}
- Media attention level: {current state}
## Immediate Response (< 1 hour)
- Holding statement: {draft}
- Spokesperson: {who}
- Internal notification: {who needs to know}
## Full Response (< 24 hours)
- Full statement: {draft using 3C framework}
- Key messages (3 max): ...
- Channel strategy: {where to publish}
- Q&A preparation: {anticipated questions + answers}
## Recovery Plan
- Corrective actions: ...
- Trust-rebuilding steps: ...
- Timeline: ...Gotchas
- Never lie or speculate: If you don't know, say "We are investigating." A wrong fact in a crisis statement becomes the next crisis.
- Social media accelerates everything: A crisis that would have taken days to develop in 2010 takes hours in 2025. Speed of response must match speed of spread.
- Internal communication first: Employees should hear from you before they hear from the media. Issue internal statement before or simultaneously with external.
- Apology requires specificity: "We're sorry if anyone was offended" is not an apology. "We apologize for [specific action] that caused [specific harm]" is.
- Legal vs PR tension: Legal team wants to say nothing (liability). PR team wants to say everything (trust). The right answer is usually: acknowledge facts, show empathy, commit to action — without admitting legal liability prematurely.
References
- For social media crisis response playbook, see
references/social-crisis.md
© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in pr-crisis-communication of asgard-ai-platform/skills.
- SKILL.md
- examples/sample_scenario.md
- references/social-crisis.md
Open the folder on GitHubat commit 4e7f4f8
Compare with similar skills
PR Crisis Communication next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| PR Crisis Communication this skillasgard-ai-platform/skills | 242 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Responsive Unitsthedaviddias/Front-End-Checklist | 74k | — | ~472 | Automated safety check: Pass | MIT | |
| Crisis Response Planneraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.5k | Automated safety check: Pass | Apache-2.0 | |
| PR Crisis Responsemohitagw15856/pm-claude-skills | 1.4k | — | ~1.2k | Automated safety check: Pass | MIT | |
| How To Communicatedatabasus/databasus | 8.9k | — | ~3.9k | Automated safety check: Pass | MIT | |
| Crisis Communicationsjamditis/claude-skills-journalism | 416 | — | ~3.6k | Automated safety check: Pass | MIT |
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Questions about PR Crisis Communication
What does PR Crisis Communication do?
Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks. PR Crisis Communication is an agent skill from asgard-ai-platform/skills. Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks.
When should I use PR Crisis Communication?
PR Crisis Communication fits situations like: the user faces a PR crisis; needs to draft a crisis response; plan crisis preparedness; manage negative public attention — even if they say were getting bad press.
How do I install PR Crisis Communication in Claude Code?
Run `npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a claude-code`. Or copy the skill folder (pr-crisis-communication in asgard-ai-platform/skills) into .claude/skills/pr-crisis-communication in your project. Claude Code loads it when a task matches its description.
How do I install PR Crisis Communication in Codex?
Run `npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a codex`. Or copy the skill folder (pr-crisis-communication in asgard-ai-platform/skills) into .agents/skills/pr-crisis-communication in your project. Codex loads it when a task matches its description.
Can I use PR Crisis Communication in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill pr-crisis-communication -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pr-crisis-communication, .gemini/skills/pr-crisis-communication, .github/skills/pr-crisis-communication and .opencode/skills/pr-crisis-communication in your project.
What does PR Crisis Communication need to run?
SKILL.md names no scripts, command-line tools or credentials: PR Crisis Communication is instructions for the agent only.
Does PR Crisis Communication access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is PR Crisis Communication safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does PR Crisis Communication use?
PR Crisis Communication is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does PR Crisis Communication use?
About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.9k tokens, read only when the agent opens those files.
What are the alternatives to PR Crisis Communication?
Skills that share tags, products or a category with PR Crisis Communication: Responsive Units (thedaviddias/Front-End-Checklist, 74k stars), Crisis Response Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), PR Crisis Response (mohitagw15856/pm-claude-skills, 1.4k stars) and How To Communicate (databasus/databasus, 8.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains PR Crisis Communication?
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.