Mkt Content Calendar

What it does

When your agent uses it

• The user needs to plan content across channels
• Coordinate a content team
• Maintain publishing consistency
• Align content with business goals — even if they say we post randomly

Example prompts

• “we post randomly”
• “plan our content for next month”
• “content strategy”
• “/mkt-content-calendar”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

1. 1Review prior month's performance (top 3 posts, worst 3 posts, overall metrics)
2. 2Align with business calendar: launches, promotions, events
3. 3Map to content pillars: ensure balanced distribution
4. 4Assign to team: writer, designer, reviewer
5. 5Set publishing dates and platforms

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Mkt Content Calendar loads about 1.4k tokens when it runs, and up to ~3.8k if it reads all its reference files. Until then it costs about 115 tokens; SKILL.md has 391 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~115

When it runs · the whole SKILL.md, loaded when a task matches

~1.4k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~3.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 391 words, ~1,376 tokens.

name

mkt-content-calendar

description

Build and manage content calendars for multi-platform content marketing including editorial planning, content type allocation, and team workflow. Use this skill when the user needs to plan content across channels, coordinate a content team, maintain publishing consistency, or align content with business goals — even if they say 'we post randomly', 'plan our content for next month', 'content strategy', or 'what should we post this week'.

metadata.category

WP-09 數位行銷

metadata.tags

digital-marketing, content, editorial-calendar, planning

IRON LAW: Higher Posting Frequency Without Content-Channel Fit REDUCES Engagement Per Post

Agents default to "post more often" when building content calendars. But
publishing frequency only improves reach when content format matches
platform consumption patterns. Posting a LinkedIn thought-leadership
article to Instagram Reels, or pushing daily content when you only have
2 good ideas per week, dilutes engagement rate and trains the algorithm
to suppress your content. Test content-channel fit on 5 posts BEFORE
committing to a cadence.

One Core Piece (e.g., blog post)
├── → Instagram carousel (key points)
├── → LinkedIn post (professional angle)
├── → X thread (bite-sized insights)
├── → YouTube short / Reel (visual summary)
├── → Email newsletter (curated highlight)
└── → LINE message (key takeaway + link)

# Content Calendar: {Brand} — {Month}

## Monthly Theme
{Overarching theme or campaign}

## Content Plan
| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | {IG: topic} | {LI: topic} | — | {FB: topic} | {IG: topic} |
| W2 | ... | ... | ... | ... | ... |

## Content Details
| # | Date | Platform | Pillar | Topic | Format | Owner | Status |
|---|------|----------|--------|-------|--------|-------|--------|
| 1 | {date} | {platform} | {pillar} | {topic} | {format} | {name} | Draft/Review/Ready |

## KPIs for the Month
| Metric | Target | Prior Month |
|--------|--------|------------|
| Total posts | {N} | {N} |
| Engagement rate | {%} | {%} |
| Follower growth | +{N} | +{N} |
| Traffic from social | {N visits} | {N} |

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in mkt-content-calendar of asgard-ai-platform/skills.

• SKILL.md
• examples/sample_scenario.md
• references/content-analytics.md

Open the folder on GitHubat commit 4e7f4f8