Biz Stp

What it does

When your agent uses it

• The user needs to define target customer segments
• Select which segments to pursue
• Craft a positioning statement — even if they say who is our customer
• Which market should we focus on

Example prompts

• “who is our customer”
• “which market should we focus on”
• “how should we position ourselves”
• “/biz-stp”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

1. 1Segmentation — Divide the Market
2. 2Targeting — Select Your Segments
3. 3Positioning — Define Your Place in the Customer's Mind
4. 4Perceptual Map (Optional)

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Biz Stp loads about 1.9k tokens when it runs, and up to ~6.9k if it reads all its reference files. Until then it costs about 85 tokens; SKILL.md has 691 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~85

When it runs · the whole SKILL.md, loaded when a task matches

~1.9k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~6.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 691 words, ~1,889 tokens.

name

biz-stp

description

Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.

metadata.category

WP-14 商學院—行銷

metadata.tags

marketing, stp, segmentation, positioning

IRON LAW: Sequential Execution — S Before T Before P

Segmentation FIRST, then Targeting, then Positioning. In that order.
Choosing a target without segmenting first means you're guessing.
Positioning without a clear target means you're positioning for everyone
(which means no one).

IRON LAW: Segments Must Be MAMS

Every segment must satisfy all four criteria:
- Measurable: You can estimate the segment's size and purchasing power
- Accessible: You can reach the segment through available channels
- Material: The segment is large enough to be profitable
- Substantial: The segment is distinct enough to respond differently to
  different marketing mixes

A "segment" that fails any criterion is not actionable.

For [target segment],
[brand/product] is the [category]
that [key benefit/differentiator]
because [reason to believe].

# STP Analysis: {Product/Brand}

## Segmentation

| Segment | Profile | Size | Growth | Key Need |
|---------|---------|------|--------|----------|
| Seg A | {description} | {$X / N people} | {X%} | {primary need} |
| Seg B | ... | ... | ... | ... |
| Seg C | ... | ... | ... | ... |

## Targeting

| Segment | Size | Profitability | Competition | Fit | Score |
|---------|------|-------------|-------------|-----|-------|
| Seg A | H/M/L | H/M/L | H/M/L | H/M/L | {total} |

**Selected target(s):** {segment(s)} — {rationale}
**Targeting strategy:** Concentrated / Differentiated

## Positioning

**Statement:**
For {target segment}, {brand} is the {category} that {benefit} because {reason to believe}.

**Validation:**
- Relevance: ✓/✗ — {evidence}
- Differentiation: ✓/✗ — {evidence}
- Credibility: ✓/✗ — {evidence}

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in biz-stp of asgard-ai-platform/skills.

• SKILL.md
• examples/sample_scenario.md
• references/framework-comparison.md
• references/perceptual-mapping.md

Open the folder on GitHubat commit 4e7f4f8