Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis.
Install Biz Brand Positioning
$ npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills biz-brand-positioning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-brand-positioning .claude/skills/biz-brand-positioning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "biz-brand-positioning" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioning into .claude/skills/biz-brand-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-brand-positioning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills biz-brand-positioning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/biz-brand-positioning .agents/skills/biz-brand-positioning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "biz-brand-positioning" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioning into .agents/skills/biz-brand-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-brand-positioning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills biz-brand-positioning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/biz-brand-positioning .cursor/skills/biz-brand-positioning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "biz-brand-positioning" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioning into .cursor/skills/biz-brand-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-brand-positioning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path biz-brand-positioning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills biz-brand-positioning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/biz-brand-positioning .gemini/skills/biz-brand-positioning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "biz-brand-positioning" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioning into .gemini/skills/biz-brand-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-brand-positioning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills biz-brand-positioningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/biz-brand-positioning .github/skills/biz-brand-positioning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "biz-brand-positioning" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioning into .github/skills/biz-brand-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-brand-positioning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills biz-brand-positioning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/biz-brand-positioning .opencode/skills/biz-brand-positioning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "biz-brand-positioning" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-brand-positioning into .opencode/skills/biz-brand-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-brand-positioning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
biz-brand-positioning- GitHub stars
- 242
- Token cost
- ~1.8k tokens
- SKILL.md length
- 627 words
- Files
- 4 (incl. references)
- Skills in repo
- 207
- Repo updated
- First seen
- Licence
- MIT
At a glance
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis.
- Works in 5 steps: Define the Competitive Frame → Craft the Positioning Statement → Build the Perceptual Map → …
- The user needs to define
- SKILL.md covers Overview, When to Use, Framework and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Biz Brand Positioning is an agent skill from asgard-ai-platform/skills. Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/brand-archetypes.md` and `references/perceptual-mapping.md`).
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
When your agent uses it
- The user needs to define
- Refine how their brand is perceived relative to competitors
- Craft a positioning statement
- Build a brand identity framework
Example prompts
- “what makes us different”
- “our brand feels generic”
- “how do customers see us vs competitors”
- “/biz-brand-positioning”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Biz Brand Positioning loads about 1.8k tokens when it runs, and up to ~7.1k if it reads all its reference files. Until then it costs about 118 tokens; SKILL.md has 627 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 627 words, ~1,780 tokens.
Download SKILL.mdSave it as
.claude/skills/biz-brand-positioning/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- biz-brand-positioning
- description
- Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Use this skill when the user needs to define or refine how their brand is perceived relative to competitors, craft a positioning statement, build a brand identity framework, or map competitive positions — even if they say 'what makes us different', 'our brand feels generic', or 'how do customers see us vs competitors'.
- metadata.category
- WP-14 商學院—行銷
- metadata.tags
- marketing, brand-positioning, brand-strategy
Brand Positioning
Overview
Brand positioning defines the distinct place a brand occupies in the target customer's mind relative to competitors. It combines a positioning statement (verbal), a perceptual map (visual), and brand personality (emotional). Positioning is the bridge between STP (who to target) and execution (how to communicate).
When to Use
Trigger conditions:
- User creating or refreshing a brand identity
- User needs to differentiate from competitors
- User asks "what makes us different?" or "how do customers perceive us?"
- User's brand feels generic or unfocused
When NOT to use:
- For market segmentation → use STP first (positioning comes after targeting)
- For tactical marketing mix → use 4P/7P
- For product feature decisions → use Value Proposition Canvas or JTBD
Framework
IRON LAW: Positioning Is in the Customer's Mind, Not Your Brochure
Positioning is about PERCEPTION, not reality. You don't decide your position —
customers do. You can influence it through consistent signals, but the ultimate
test is: "When customers think of [category], do they think of us?"
A positioning statement is a GOAL — verify it matches actual perception
through customer research.IRON LAW: One Position Per Brand
A brand cannot own two positions simultaneously. "We're the cheapest AND
the most premium" is not positioning — it's confusion. If you need to serve
different segments with different positions, use different brands or sub-brands.Step 1: Define the Competitive Frame
Before positioning, clarify:
- Category: What category does the customer place you in?
- Competitive set: Who are you compared against? (may differ from who you think your competitors are)
- Target segment: From STP — whose mind are you positioning in?
Step 2: Craft the Positioning Statement
Use this template:
For [target segment],
[brand] is the [category/competitive frame]
that [point of difference — the ONE thing that sets you apart]
because [reason to believe — proof that you can deliver].Rules:
- One point of difference, not a list
- The POD must be relevant to the target AND different from competitors
- The reason to believe must be verifiable, not aspirational
Step 3: Build the Perceptual Map
Plot your brand and competitors on a 2D map:
- Choose two axes that matter most to the target segment (e.g., price vs quality, convenience vs customization)
- Plot all brands in the competitive set based on customer perception (not your internal view)
- Identify white space — gaps where no brand is positioned
Step 4: Define Brand Personality
Select 3-5 personality traits using the Aaker framework:
| Dimension | Traits |
|---|---|
| Sincerity | Down-to-earth, honest, wholesome, cheerful |
| Excitement | Daring, spirited, imaginative, up-to-date |
| Competence | Reliable, intelligent, successful |
| Sophistication | Upper-class, charming, elegant |
| Ruggedness | Outdoorsy, tough, strong |
Step 5: Identify Brand Archetype (Optional)
Map the brand to one of 12 Jungian archetypes:
- Hero, Outlaw, Magician, Innocent, Explorer, Sage, Creator, Ruler, Caregiver, Jester, Lover, Everyman
The archetype guides tone of voice, visual identity, and storytelling.
Output Format
# Brand Positioning: {Brand}
## Competitive Frame
- Category: ...
- Competitive set: {list competitors}
- Target segment: {from STP}
## Positioning Statement
For {target}, {brand} is the {category} that {POD} because {RTB}.
## Perceptual Map
| Brand | Axis 1 ({attribute}) | Axis 2 ({attribute}) |
|-------|---------------------|---------------------|
| Our brand | H/M/L | H/M/L |
| Competitor A | ... | ... |
| Competitor B | ... | ... |
**White space identified**: {gap description}
## Brand Personality
- Traits: {3-5 traits}
- Aaker dimension: {primary dimension}
- Archetype: {archetype name}
- Tone of voice: {description}
## Positioning Validation
- Relevance to target: ✓/✗
- Differentiation from competitors: ✓/✗
- Credibility / deliverability: ✓/✗Examples
Correct Application
Scenario: Positioning for a Taiwanese craft beer brand
Statement: "For adventurous 25-40 urban professionals who seek unique drinking experiences, 島嶼啤酒 is the Taiwanese craft beer that celebrates local ingredients (longan honey, oolong tea, lychee) because we brew exclusively with Taiwan-sourced botanicals in small batches from our Taipei brewery."
Perceptual map (Price vs Local Identity):
| Brand | Price | Local Identity |
|---|---|---|
| 島嶼啤酒 | High | Very High |
| 台灣啤酒 | Low | Medium |
| Kirin / Asahi | Medium | Low (imported) |
| Jim & Dad's | High | Medium |
Brand personality: Excitement (imaginative, spirited) + Sincerity (wholesome). Archetype: Explorer.
Show full SKILL.md (212 more words)Show less
Incorrect Application
What went wrong:
- "We're positioned as premium, affordable, and convenient" → Three points of difference = no clear position. Violates Iron Law: one position per brand.
- Positioning statement based on CEO's vision without customer research → Positioning is perception, not intention. Violates Iron Law: positioning is in the customer's mind.
Gotchas
- Positioning ≠ tagline: A tagline is a creative expression of positioning, not the positioning itself. "Just Do It" is a tagline; Nike's positioning is "For serious athletes, Nike is the performance brand that inspires competitive greatness because of its endorsement by world-class athletes and innovative product technology."
- Perceptual map axes matter enormously: Wrong axes = misleading map. Choose axes from customer research (what dimensions do customers actually use to compare?), not internal metrics.
- Repositioning is expensive: Changing an established position requires significant investment and consistency over years. Get it right initially when possible.
- Brand personality must be consistent across all touchpoints: If your personality is "exciting and daring" but your website looks like a bank's, there's a disconnect.
- Category choice shapes competition: Defining your category defines your competitors. A "healthy snack bar" competes with KIND and Clif. A "meal replacement" competes with Soylent and Huel. Same product, different category, different positioning.
References
- For brand archetype details, see
references/brand-archetypes.md - For perceptual mapping methodology, see
references/perceptual-mapping.md
© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in biz-brand-positioning of asgard-ai-platform/skills.
- SKILL.md
- examples/sample_scenario.md
- references/brand-archetypes.md
- references/perceptual-mapping.md
Open the folder on GitHubat commit 4e7f4f8
Compare with similar skills
Biz Brand Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Biz Brand Positioning this skillasgard-ai-platform/skills | 242 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
Similar skills
Revenue Centric Design
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
Startup Positioning
ferdinandobons/startup-skill
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
Stanley Druckenmiller Investment
tradermonty/claude-trading-skills
Druckenmiller Strategy Synthesizer - Integrates 8 upstream skill outputs (Market Breadth, Uptrend Analysis, Market Top, Macro Regime, FTD Detector, VCP Screener, Theme Detector, CANSLIM Screener)…
B2b Playbook
weilun88313/B2B-Playbook
Turn B2B marketing work into evidence-aware outputs using market, positioning, demand, account-program, lifecycle, and tool-selection guidance.
Research Brand
onvoyage-ai/gtm-engineer-skills
Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.
More from asgard-ai-platform/skills
All 207 skills in this repoAlgo Ecom Bm25
asgard-ai-platform/skills
Implement BM25 ranking function for e-commerce product search relevance scoring.
Algo Mfg Cpk
asgard-ai-platform/skills
Calculate Cpk process capability index to assess whether a process meets specification requirements.
Algo Price Elasticity
asgard-ai-platform/skills
Calculate price elasticity of demand to quantify how price changes affect sales volume.
Algo Rank Bayesian
asgard-ai-platform/skills
Apply Bayesian averaging to rank items by combining observed ratings with prior expectations.
Algo Rank Elo
asgard-ai-platform/skills
Implement Elo rating system to rank items or players from pairwise comparison outcomes.
Algo Rank Wilson
asgard-ai-platform/skills
Calculate Wilson Score confidence intervals for ranking items by positive proportion with sample size correction.
Related
Categories
Questions about Biz Brand Positioning
What does Biz Brand Positioning do?
Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis. Biz Brand Positioning is an agent skill from asgard-ai-platform/skills. Develop brand positioning strategy including positioning statements, perceptual maps, and brand personality/archetype analysis.
When should I use Biz Brand Positioning?
Biz Brand Positioning fits situations like: the user needs to define; refine how their brand is perceived relative to competitors; craft a positioning statement; build a brand identity framework.
How do I install Biz Brand Positioning in Claude Code?
Run `npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a claude-code`. Or copy the skill folder (biz-brand-positioning in asgard-ai-platform/skills) into .claude/skills/biz-brand-positioning in your project. Claude Code loads it when a task matches its description.
How do I install Biz Brand Positioning in Codex?
Run `npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a codex`. Or copy the skill folder (biz-brand-positioning in asgard-ai-platform/skills) into .agents/skills/biz-brand-positioning in your project. Codex loads it when a task matches its description.
Can I use Biz Brand Positioning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-brand-positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-brand-positioning, .gemini/skills/biz-brand-positioning, .github/skills/biz-brand-positioning and .opencode/skills/biz-brand-positioning in your project.
What does Biz Brand Positioning need to run?
SKILL.md names no scripts, command-line tools or credentials: Biz Brand Positioning is instructions for the agent only.
Does Biz Brand Positioning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Biz Brand Positioning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Biz Brand Positioning use?
Biz Brand Positioning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Biz Brand Positioning use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.3k tokens, read only when the agent opens those files.
What are the alternatives to Biz Brand Positioning?
Skills that share tags, products or a category with Biz Brand Positioning: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Biz Brand Positioning?
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.