Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install asgard-ai-platform/skills biz-ansoff --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-ansoff .claude/skills/biz-ansoff && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "biz-ansoff" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoff into .claude/skills/biz-ansoff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-ansoff", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoffType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install asgard-ai-platform/skills biz-ansoff --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/biz-ansoff .agents/skills/biz-ansoff && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "biz-ansoff" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoff into .agents/skills/biz-ansoff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-ansoff", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install asgard-ai-platform/skills biz-ansoff --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/biz-ansoff .cursor/skills/biz-ansoff && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "biz-ansoff" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoff into .cursor/skills/biz-ansoff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-ansoff", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/asgard-ai-platform/skills.git --path biz-ansoff--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install asgard-ai-platform/skills biz-ansoff --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/biz-ansoff .gemini/skills/biz-ansoff && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "biz-ansoff" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoff into .gemini/skills/biz-ansoff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-ansoff", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install asgard-ai-platform/skills biz-ansoffInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/biz-ansoff .github/skills/biz-ansoff && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "biz-ansoff" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoff into .github/skills/biz-ansoff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-ansoff", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install asgard-ai-platform/skills biz-ansoff --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/biz-ansoff .opencode/skills/biz-ansoff && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "biz-ansoff" agent skill from https://github.com/asgard-ai-platform/skills/tree/main/biz-ansoff into .opencode/skills/biz-ansoff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "biz-ansoff", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
biz-ansoffApply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.
Biz Ansoff is an agent skill from asgard-ai-platform/skills. Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions. Use this skill when the user needs to decide how to grow — through existing vs new markets and existing vs new products. Also use when the user asks 'how should we grow', 'should we launch a new product or expand to new markets', or 'what's our growth strategy'.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/framework-comparison.md`).
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.
4 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Biz Ansoff loads about 1.6k tokens when it runs, and up to ~3.8k if it reads all its reference files. Until then it costs about 92 tokens; SKILL.md has 624 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 624 words, ~1,635 tokens.
.claude/skills/biz-ansoff/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.The Ansoff Matrix maps four growth strategies along two axes: markets (existing vs new) and products (existing vs new). Each quadrant carries increasing risk — from market penetration (lowest) to diversification (highest). It forces a disciplined choice among growth paths.
Trigger conditions:
When NOT to use:
IRON LAW: Risk Increases Diagonally
Market Penetration (existing × existing) = lowest risk.
Diversification (new × new) = highest risk.
Product Development and Market Development are medium risk.
NEVER recommend diversification without explicitly acknowledging it carries
the highest risk and requires the most resources. Companies fail most often
when pursuing diversification without the capability to manage it.| Existing Products | New Products | |
|---|---|---|
| Existing Markets | Market Penetration — Sell more of what you have to current customers | Product Development — Create new products for current customers |
| New Markets | Market Development — Sell existing products to new customer segments or geographies | Diversification — New products for new markets (highest risk) |
For each quadrant, assess:
Market Penetration (lowest risk):
Market Development (medium risk):
Product Development (medium risk):
Diversification (highest risk):
For each viable strategy:
Select 1-2 strategies and sequence them:
# Ansoff Growth Strategy: {Company}
## Current Position
- Current markets: ...
- Current products: ...
- Growth objective: ...
## Strategy Options
| Strategy | Description | Risk | Resources | Timeline |
|----------|------------|------|-----------|----------|
| Market Penetration | {specific tactic} | Low | {$X} | {months} |
| Market Development | {specific tactic} | Medium | {$X} | {months} |
| Product Development | {specific tactic} | Medium | {$X} | {months} |
| Diversification | {specific tactic} | High | {$X} | {months} |
## Recommended Growth Path
1. **Phase 1**: {strategy} — {why first}
2. **Phase 2**: {strategy} — {why second}
## Risk Mitigation
- {strategy}: {specific risk} → {mitigation}Scenario: Ansoff for a Taiwanese hand-drip coffee chain with 30 stores in Taipei
| Strategy | Option | Risk Assessment |
|---|---|---|
| Market Penetration | Launch loyalty app + afternoon happy hour to increase visit frequency | Low risk ✓ — leverages existing stores and customers |
| Market Development | Expand to Taichung and Kaohsiung | Medium risk ✓ — same product, new geography with different consumer habits |
| Product Development | Launch bottled cold brew for convenience store distribution | Medium risk ✓ — new product format, requires manufacturing capability |
| Diversification | Open co-working spaces with coffee service | High risk ✓ — new product (workspace) + new market (remote workers) |
Recommendation: Phase 1: Market Penetration (loyalty app, 6 months). Phase 2: Market Development (Taichung pilot, 12 months). Defer diversification until cash reserves > NT$50M.
What went wrong:
references/framework-comparison.md© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 2 other files (references) in biz-ansoff of asgard-ai-platform/skills.
Open the folder on GitHubat commit 4e7f4f8
Biz Ansoff next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Biz Ansoff this skillasgard-ai-platform/skills | 242 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
vivy-yi/xiaohongshu-skills
A skill your agent uses when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling…
nexscope-ai/Amazon-Skills
Comprehensive product research and opportunity analysis for Amazon sellers.
asgard-ai-platform/skills
Implement BM25 ranking function for e-commerce product search relevance scoring.
asgard-ai-platform/skills
Calculate Cpk process capability index to assess whether a process meets specification requirements.
asgard-ai-platform/skills
Calculate price elasticity of demand to quantify how price changes affect sales volume.
asgard-ai-platform/skills
Apply Bayesian averaging to rank items by combining observed ratings with prior expectations.
asgard-ai-platform/skills
Implement Elo rating system to rank items or players from pairwise comparison outcomes.
asgard-ai-platform/skills
Calculate Wilson Score confidence intervals for ranking items by positive proportion with sample size correction.
Categories
Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions. Biz Ansoff is an agent skill from asgard-ai-platform/skills. Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.
Biz Ansoff fits situations like: the user needs to decide how to grow — through existing vs new markets and existing vs new products; the user asks how should we grow; should we launch a new product; expand to new markets.
Run `npx skills add asgard-ai-platform/skills --skill biz-ansoff -a claude-code`. Or copy the skill folder (biz-ansoff in asgard-ai-platform/skills) into .claude/skills/biz-ansoff in your project. Claude Code loads it when a task matches its description.
Run `npx skills add asgard-ai-platform/skills --skill biz-ansoff -a codex`. Or copy the skill folder (biz-ansoff in asgard-ai-platform/skills) into .agents/skills/biz-ansoff in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-ansoff -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-ansoff, .gemini/skills/biz-ansoff, .github/skills/biz-ansoff and .opencode/skills/biz-ansoff in your project.
SKILL.md names no scripts, command-line tools or credentials: Biz Ansoff is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Biz Ansoff is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.2k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Biz Ansoff: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.
Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.