Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.

MITAuto-check passedMarketing & SEO

Install Biz Ansoff

skills CLI
$ npx skills add asgard-ai-platform/skills --skill biz-ansoff -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills biz-ansoff --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-ansoff .claude/skills/biz-ansoff && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
biz-ansoff
GitHub stars
242
Token cost
~1.6k tokens
SKILL.md length
624 words
Files
3 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.

  • Works in 4 steps: Map the Four Quadrants → Evaluate Each Strategy → Assess Feasibility and Risk → …
  • The user needs to decide how to grow — through existing vs new markets and existing vs new products
  • SKILL.md covers Overview, When to Use, Framework and Output Format, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Biz Ansoff is an agent skill from asgard-ai-platform/skills. Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions. Use this skill when the user needs to decide how to grow — through existing vs new markets and existing vs new products. Also use when the user asks 'how should we grow', 'should we launch a new product or expand to new markets', or 'what's our growth strategy'.

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/framework-comparison.md`).

It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to decide how to grow — through existing vs new markets and existing vs new products
  • The user asks how should we grow
  • Should we launch a new product
  • Expand to new markets

Example prompts

  • “how should we grow”
  • “should we launch a new product or expand to new markets”
  • “s our growth strategy”
  • “/biz-ansoff”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Map the Four Quadrants
  2. Evaluate Each Strategy
  3. Assess Feasibility and Risk
  4. Recommend a Growth Path

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Biz Ansoff loads about 1.6k tokens when it runs, and up to ~3.8k if it reads all its reference files. Until then it costs about 92 tokens; SKILL.md has 624 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~92
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 624 words, ~1,635 tokens.

Download SKILL.mdSave it as .claude/skills/biz-ansoff/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
biz-ansoff
description
Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions. Use this skill when the user needs to decide how to grow — through existing vs new markets and existing vs new products. Also use when the user asks 'how should we grow', 'should we launch a new product or expand to new markets', or 'what's our growth strategy'.
metadata.category
WP-13 商學院—策略
metadata.tags
business-strategy, ansoff-matrix, growth-strategy

Ansoff Matrix (Growth Strategy)

Overview

The Ansoff Matrix maps four growth strategies along two axes: markets (existing vs new) and products (existing vs new). Each quadrant carries increasing risk — from market penetration (lowest) to diversification (highest). It forces a disciplined choice among growth paths.

When to Use

Trigger conditions:

  • User planning growth strategy for a business
  • User deciding between launching new products vs entering new markets
  • User evaluating the risk-reward of different expansion options
  • User asks "how should we grow?" or "new product vs new market?"

When NOT to use:

  • For portfolio-level decisions across multiple products → use BCG Matrix
  • For competitive positioning → use SWOT or Porter's
  • When the question is about defending position, not growing

Framework

IRON LAW: Risk Increases Diagonally

Market Penetration (existing × existing) = lowest risk.
Diversification (new × new) = highest risk.
Product Development and Market Development are medium risk.

NEVER recommend diversification without explicitly acknowledging it carries
the highest risk and requires the most resources. Companies fail most often
when pursuing diversification without the capability to manage it.
Step 1: Map the Four Quadrants
Existing ProductsNew Products
Existing MarketsMarket Penetration — Sell more of what you have to current customersProduct Development — Create new products for current customers
New MarketsMarket Development — Sell existing products to new customer segments or geographiesDiversification — New products for new markets (highest risk)
Step 2: Evaluate Each Strategy

For each quadrant, assess:

Market Penetration (lowest risk):

  • Increase usage frequency, win competitor's customers, convert non-users
  • Tactics: pricing, promotions, loyalty programs, distribution expansion

Market Development (medium risk):

  • New geographies, new customer segments, new channels
  • Requires understanding new market needs; product may need adaptation

Product Development (medium risk):

  • New features, new product lines, next-generation products
  • Requires R&D capability; risk of product-market fit failure

Diversification (highest risk):

  • Related: Leveraging existing capabilities in new markets (e.g., Amazon from e-commerce to cloud)
  • Unrelated: No connection to existing business (e.g., a steel company buying a hotel chain)
Step 3: Assess Feasibility and Risk

For each viable strategy:

  • Resources required: Capital, talent, time
  • Capability gap: What the company lacks to execute
  • Risk level: What happens if it fails? Is it survivable?
  • Time to revenue: How long until the strategy generates returns
Step 4: Recommend a Growth Path

Select 1-2 strategies and sequence them:

  • Start with lower-risk strategies to build resources
  • Use Market Penetration as a cash foundation
  • Pursue higher-risk strategies only with sufficient resources and capabilities

Output Format

markdown
# Ansoff Growth Strategy: {Company}

## Current Position
- Current markets: ...
- Current products: ...
- Growth objective: ...

## Strategy Options

| Strategy | Description | Risk | Resources | Timeline |
|----------|------------|------|-----------|----------|
| Market Penetration | {specific tactic} | Low | {$X} | {months} |
| Market Development | {specific tactic} | Medium | {$X} | {months} |
| Product Development | {specific tactic} | Medium | {$X} | {months} |
| Diversification | {specific tactic} | High | {$X} | {months} |

## Recommended Growth Path
1. **Phase 1**: {strategy} — {why first}
2. **Phase 2**: {strategy} — {why second}

## Risk Mitigation
- {strategy}: {specific risk} → {mitigation}

Examples

Show full SKILL.md (278 more words)Show less
Correct Application

Scenario: Ansoff for a Taiwanese hand-drip coffee chain with 30 stores in Taipei

StrategyOptionRisk Assessment
Market PenetrationLaunch loyalty app + afternoon happy hour to increase visit frequencyLow risk ✓ — leverages existing stores and customers
Market DevelopmentExpand to Taichung and KaohsiungMedium risk ✓ — same product, new geography with different consumer habits
Product DevelopmentLaunch bottled cold brew for convenience store distributionMedium risk ✓ — new product format, requires manufacturing capability
DiversificationOpen co-working spaces with coffee serviceHigh risk ✓ — new product (workspace) + new market (remote workers)

Recommendation: Phase 1: Market Penetration (loyalty app, 6 months). Phase 2: Market Development (Taichung pilot, 12 months). Defer diversification until cash reserves > NT$50M.

Incorrect Application

What went wrong:

  • Recommended diversification (co-working) as first priority without acknowledging it's highest risk → Violates Iron Law: must explicitly flag diversification risk.
  • Listed only one quadrant ("let's just expand to new cities") → All four quadrants must be evaluated to make an informed choice.

Gotchas

  • "New" is relative: A product is "new" if the company hasn't sold it before, even if competitors have. New to the company, not new to the world.
  • Market Penetration is underrated: Often the highest-ROI strategy because it leverages existing assets. Don't skip it just because it sounds boring.
  • Related diversification ≠ low risk: Even related diversification has high failure rates. Amazon succeeded going from e-commerce to cloud; most companies don't.
  • Sequencing matters: Strategies should be phased, not pursued simultaneously. Each phase funds and de-risks the next.
  • Missing the "why": Choosing a strategy without explaining why is incomplete. The Ansoff Matrix structures options; the reasoning behind the choice is what makes it actionable.

References

  • For comparison with other strategy frameworks, see references/framework-comparison.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in biz-ansoff of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/framework-comparison.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

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Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Jaredrhod Marketingjaredrhod/ai-marketing-skills282—~584Automated safety check: PassCC-BY-SA-4.0
Traffic Acquisitionvivy-yi/xiaohongshu-skills4811 repos~4kAutomated safety check: PassNone

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Categories

Questions about Biz Ansoff

What does Biz Ansoff do?

Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions. Biz Ansoff is an agent skill from asgard-ai-platform/skills. Apply Ansoff Matrix to evaluate growth strategy options across market and product dimensions.

When should I use Biz Ansoff?

Biz Ansoff fits situations like: the user needs to decide how to grow — through existing vs new markets and existing vs new products; the user asks how should we grow; should we launch a new product; expand to new markets.

How do I install Biz Ansoff in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill biz-ansoff -a claude-code`. Or copy the skill folder (biz-ansoff in asgard-ai-platform/skills) into .claude/skills/biz-ansoff in your project. Claude Code loads it when a task matches its description.

How do I install Biz Ansoff in Codex?

Run `npx skills add asgard-ai-platform/skills --skill biz-ansoff -a codex`. Or copy the skill folder (biz-ansoff in asgard-ai-platform/skills) into .agents/skills/biz-ansoff in your project. Codex loads it when a task matches its description.

Can I use Biz Ansoff in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-ansoff -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-ansoff, .gemini/skills/biz-ansoff, .github/skills/biz-ansoff and .opencode/skills/biz-ansoff in your project.

What does Biz Ansoff need to run?

SKILL.md names no scripts, command-line tools or credentials: Biz Ansoff is instructions for the agent only.

Does Biz Ansoff access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Biz Ansoff safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Biz Ansoff use?

Biz Ansoff is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Biz Ansoff use?

About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.2k tokens, read only when the agent opens those files.

What are the alternatives to Biz Ansoff?

Skills that share tags, products or a category with Biz Ansoff: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Biz Ansoff?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.