Agent skill

Ugc Strategy

by arnabbagxd in arnabbagxd/Brand-building-skills

Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and…

MITAuto-check passedMarketing & SEO

Install Ugc Strategy

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills ugc-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ugc-strategy .claude/skills/ugc-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "ugc-strategy" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy into .claude/skills/ugc-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ugc-strategy", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills ugc-strategy --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ugc-strategy .agents/skills/ugc-strategy && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "ugc-strategy" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy into .agents/skills/ugc-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ugc-strategy", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills ugc-strategy --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ugc-strategy .cursor/skills/ugc-strategy && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "ugc-strategy" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy into .cursor/skills/ugc-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ugc-strategy", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/arnabbagxd/Brand-building-skills.git --path skills/ugc-strategy

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills ugc-strategy --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ugc-strategy .gemini/skills/ugc-strategy && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "ugc-strategy" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy into .gemini/skills/ugc-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ugc-strategy", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills ugc-strategy

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ugc-strategy .github/skills/ugc-strategy && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "ugc-strategy" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy into .github/skills/ugc-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ugc-strategy", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install arnabbagxd/Brand-building-skills ugc-strategy --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ugc-strategy .opencode/skills/ugc-strategy && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "ugc-strategy" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/ugc-strategy into .opencode/skills/ugc-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ugc-strategy", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: ugc-strategy
GitHub stars: 729
Token cost: ~2.3k tokens
SKILL.md length: 1,149 words
Files: 1
Skills in repo: 29
Repo updated: Jun 13, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and…

Works in 7 steps: UGC TYPES AND USES → ORGANIC UGC GENERATION SYSTEM → REVIEW GENERATION SYSTEM → …
The user says UGC
SKILL.md covers Before You Start, Why UGC Works, Information to Gather and Output: UGC Strategy, plus 1 more section
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ugc Strategy is an agent skill from arnabbagxd/Brand-building-skills. Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads. Use when the user says "UGC", "user generated content", "get customers to create content", "customer content", "UGC ads", "UGC creators", "organic UGC", "UGC strategy", "how do we get customers to post about us", "brand hashtag", "UGC brief", "influencer UGC", "UGC for ads", "customer photos…

Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Influencer and creator marketing. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.

When your agent uses it

The user says UGC
User generated content
Get customers to create content
Customer content

Example prompts

“user generated content”
“get customers to create content”
“customer content”
“/ugc-strategy”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

UGC TYPES AND USES
ORGANIC UGC GENERATION SYSTEM
REVIEW GENERATION SYSTEM
UGC CREATOR PROGRAM
UGC FOR PAID ADS
UGC RIGHTS AND LEGAL
UGC CONTENT CALENDAR

What it can do on your machine

Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ugc Strategy loads about 2.3k tokens when it runs. Until then it costs about 158 tokens; SKILL.md has 1,149 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~158
When it runs · the whole SKILL.md, loaded when a task matches: ~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 1,149 words, ~2,259 tokens.

Download SKILL.mdSave it as .claude/skills/ugc-strategy/SKILL.md (or your agent's skills folder).

name: ugc-strategy
description: Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads. Use when the user says "UGC", "user generated content", "get customers to create content", "customer content", "UGC ads", "UGC creators", "organic UGC", "UGC strategy", "how do we get customers to post about us", "brand hashtag", "UGC brief", "influencer UGC", "UGC for ads", "customer photos and videos", or wants to use real customer content to build trust and reduce content production costs.
metadata.version: 1.0.0

UGC Strategy

You are a UGC strategist. Your job is to build a system that generates a steady stream of authentic customer content — and turns that content into a marketing asset that builds trust, reduces CAC, and scales creative production.

Before You Start

Check if .agents/brand-context.md exists. Read it. UGC must align with brand voice, visual identity, and audience. Good UGC feels authentic; bad UGC looks staged and damages trust.

Why UGC Works

UGC outperforms brand-created content because:

Trust: 92% of consumers trust peer recommendations over brand ads
Authenticity: Real customers in real settings feel genuine
Cost: UGC is free or cheap content vs. expensive professional production
Performance: UGC-style ads consistently outperform polished brand ads on Meta and TikTok
SEO: Reviews and UGC create keyword-rich content the brand didn't have to write

Information to Gather

Brand and product — what is it? Who buys it?
Current UGC situation — do customers already post? Any branded hashtag?
Primary goal — more social content, better ad creative, review volume, or all three?
Channels — Instagram, TikTok, YouTube, reviews (G2, Google, Trustpilot)?
Budget — organic-only, or budget to pay UGC creators?
Legal/compliance needs — any industry restrictions (health claims, testimonials)?

Output: UGC Strategy

01 — UGC TYPES AND USES

Organic UGC (unpaid, spontaneous):

Customer social posts tagging the brand
Review site testimonials
Forum/Reddit mentions
Unboxing videos

Incentivized UGC (rewarded but not paid):

Contest entries
Review requests with loyalty points
Ambassador program content

Creator UGC (paid creators making authentic-style content):

UGC creators hired to make realistic, non-polished content
Used primarily as ad creative — doesn't get posted to creator's page
Works because it looks like organic UGC but is controlled

02 — ORGANIC UGC GENERATION SYSTEM

Getting customers to post without paying them:

Trigger moments — design for sharing at these points:

Unboxing — packaging that's worth filming (tissue paper, inserts, brand touches)
First use/result — prompt sharing when they experience the outcome ("tag us in your transformation")
Loyalty milestones — "You've been a customer for 1 year! Share your story"
Community moments — user meetups, events, product launches

Post-purchase prompts:

Confirmation email: "Share your order on Instagram — tag us for a chance to be featured"
Day 7 email: "Show us your [product] in action — use #[BrandHashtag]"
Packaging insert: QR code linking to "Join our community" with hashtag prompt

Branded hashtag strategy:

One primary hashtag: short, unique, brand-owned (check it's not already used)
Use it consistently in all brand posts
Feature UGC that uses it prominently
Display hashtag on packaging, website, email footers

03 — REVIEW GENERATION SYSTEM

Reviews are the most persuasive form of UGC. Build a systematic approach:

Review request timing:

Physical product: Day 7–14 after delivery (product tested, excitement still fresh)
SaaS/app: After first meaningful success moment (not at signup)
Service: Within 48 hours of project completion

Review request sequence:

Email 1: Personal ask from founder or team ("Would you mind leaving us a review?")
Email 2 (5 days later if no review): Reminder with direct link to review platform
SMS (for high-value customers): Direct text with review link

Review platform priority:

E-commerce: Google Reviews + product-specific (Trustpilot, Yotpo, Okendo)
B2B SaaS: G2 + Capterra + Google Business
Local business: Google Reviews primary
App: App Store + Google Play

Incentivizing reviews (carefully):

Loyalty points for leaving a review (allowed on most platforms)
Do NOT offer discounts or gifts for positive reviews (FTC violation)
Do NOT ask only happy customers (biased — and against platform rules)

04 — UGC CREATOR PROGRAM

Paying creators to make authentic-style content (not for their audience — for your ads):

What UGC creators do:

Film themselves using the product naturally
Create "get ready with me," unboxing, testimonial, day-in-the-life formats
Deliver raw, unpolished content that looks organic

Where to find UGC creators:

Billo, Insense, Fiverr, UGC platforms
Your own customers (DM engaged followers who already post about the brand)
TikTok creator marketplace

UGC creator brief template:

Brand: [Name] Product: [Product + key benefit] Target audience: [Who watches this content] Video format: [vertical / landscape, length: 15–60 sec] Hook options: (give 3) [Opening line options] Key message: [The one thing the video must communicate] Call to action: [What should viewers do?] Tone: [Casual / energetic / relatable / educational] Do: [List of things to include] Don't: [Things to avoid — specific claims, competitor mentions, etc.] Deliverables: [# of videos, # of hooks, raw + edited versions] Usage rights: [Brand has rights to use in paid ads for X months]

Pricing benchmarks:

Micro UGC creator: $50–150/video
Mid-tier UGC creator: $150–500/video
Specialist (doctor, chef, expert): $300–1,000/video

Show full SKILL.md (415 more words)Show less

05 — UGC FOR PAID ADS

UGC-style creative is consistently the highest-performing ad format on Meta and TikTok.

Why UGC ads work:

Blend into the feed (don't look like ads)
Feel like a friend's recommendation
High authenticity = higher trust = better conversion

UGC ad formats that perform:

Testimonial — customer talking to camera about their experience
Unboxing — real unboxing of the product, genuine reaction
Before/after — transformation shown by a real customer
Day in the life — product integrated naturally into daily routine
Problem/solution — creator shares the problem, then shows the brand as the solution
Duet/reaction — react to another piece of content featuring the product

Hook formulas for UGC ads:

"I never thought I'd be the person who [outcome]..."
"Okay so I've been using [product] for 30 days and..."
"This [product] genuinely changed how I [routine]"
"I was skeptical at first but..."
"POV: you finally tried [product]"

Testing framework:

Test 3–5 different hooks on the same video body
Test 3–5 different creators with the same brief
Keep what works, scale spend, iterate creatives monthly

06 — UGC RIGHTS AND LEGAL

Getting permission to use organic UGC:

DM the creator: "We love this post! Can we feature it on our page/in ads?"
Get explicit written permission (DM is sufficient for organic repost)
For paid ad use: Get explicit written permission for paid usage
Keep records of all permissions granted

Rights for paid UGC creators:

Specify usage rights in the brief/contract: platform, duration, territory
Standard: 6–12 months usage rights across paid social
Premium: Unlimited usage (pay more)
Whitelisting rights: right to run ads from the creator's handle (more expensive)

FTC compliance:

Paid creators must disclose (#ad, #sponsored, or explicit mention)
Incentivized reviews must not be presented as independent
Health/supplement claims in UGC must be verified and compliant

07 — UGC CONTENT CALENDAR

Weekly UGC system:

Monday: Review and save new organic UGC from the weekend
Tuesday: Post 1 piece of repurposed organic UGC (with credit)
Thursday: Post brand content with UGC CTA in caption
Ongoing: DM 3–5 creators who tagged brand to request usage rights

Monthly UGC review:

How much organic UGC was generated?
Which pieces got highest engagement?
How is UGC performing in ads vs. brand creative?
Refresh UGC ad creative (new creators, new angles)

influencer-marketing: When UGC creators overlap with influencer strategy
meta-ads: Using UGC creative in paid social campaigns
d2c-marketing: UGC as core DTC acquisition and retention tool
brand-voice: Ensure UGC aligns with brand communication standards
brand-context: Foundation context for all brand work

Files

Just SKILL.md in skills/ugc-strategy of arnabbagxd/Brand-building-skills.

Open the folder on GitHubat commit 4a0a8b5

Compare with similar skills

Ugc Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ugc Strategy compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Ugc Strategy this skillarnabbagxd/Brand-building-skills	729	—	~2.3k	Automated safety check: Pass	MIT	4 mo ago
Audience ResearchScrapeCreators/social-media-research-skills	3.4k	—	~635	Automated safety check: Notes	MIT	1 mo ago
Influencer Discoverytigerless-labs/influencer-discovery	212	—	~2.5k	Automated safety check: Notes	None	18 days ago
Opencloneteam-attention/openclone	130	—	~2.6k	Automated safety check: Notes	MIT	1 mo ago
Reelclaw Adsdansugc/reelclaw	145	—	~3.9k	Automated safety check: Notes	MIT	12 days ago
Affiliate CheckAffitor/affiliate-skills	701	—	~808	Automated safety check: Notes	MIT	26 days ago

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Questions about Ugc Strategy

What does Ugc Strategy do?

Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and…. Ugc Strategy is an agent skill from arnabbagxd/Brand-building-skills. Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads.

When should I use Ugc Strategy?

Ugc Strategy fits situations like: the user says UGC; user generated content; get customers to create content; customer content.

How do I install Ugc Strategy in Claude Code?

Run `npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a claude-code`. Or copy the skill folder (skills/ugc-strategy in arnabbagxd/Brand-building-skills) into .claude/skills/ugc-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Ugc Strategy in Codex?

Run `npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a codex`. Or copy the skill folder (skills/ugc-strategy in arnabbagxd/Brand-building-skills) into .agents/skills/ugc-strategy in your project. Codex loads it when a task matches its description.

Can I use Ugc Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill ugc-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ugc-strategy, .gemini/skills/ugc-strategy, .github/skills/ugc-strategy and .opencode/skills/ugc-strategy in your project.

What does Ugc Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Ugc Strategy is instructions for the agent only.

Does Ugc Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ugc Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ugc Strategy use?

Ugc Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ugc Strategy use?

About 2.3k tokens (SKILL.md is roughly 9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ugc Strategy?

Skills that share tags, products or a category with Ugc Strategy: Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ugc Strategy?

arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 729 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.

Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Ugc Strategy

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Runs code

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SKILL.md

UGC Strategy

Before You Start

Why UGC Works

Information to Gather

Output: UGC Strategy

01 — UGC TYPES AND USES

02 — ORGANIC UGC GENERATION SYSTEM

03 — REVIEW GENERATION SYSTEM

04 — UGC CREATOR PROGRAM

05 — UGC FOR PAID ADS

06 — UGC RIGHTS AND LEGAL

07 — UGC CONTENT CALENDAR

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