Agent skill

Launch Video

by amplitude in amplitude/builder-skills

Plan and produce video and visual assets for product launches — demo videos, GIFs, screenshots, and programmatic video with Remotion.

No licenceAuto-check passedMedia & Creative

Install Launch Video

skills CLI
$ npx skills add amplitude/builder-skills --skill launch-video -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills launch-video --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-video .claude/skills/launch-video && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-video
GitHub stars
160
Token cost
~3.2k tokens
SKILL.md length
1,578 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
None found

At a glance

Plan and produce video and visual assets for product launches — demo videos, GIFs, screenshots, and programmatic video with Remotion.

  • Works in 4 steps: Demo video — Shows the product in action… → Animated GIF or screen recording loop —… → Annotated screenshot — Static, fast to… → …
  • Someone asks to create a demo video
  • SKILL.md covers The media hierarchy, Demo video, Programmatic video with Remotion and GIFs and short loops, plus 5 more sections
  • Calls npx and npm

What it does

Launch Video is an agent skill from amplitude/builder-skills. Plan and produce video and visual assets for product launches — demo videos, GIFs, screenshots, and programmatic video with Remotion. Use this skill whenever someone asks to create a demo video, record a product walkthrough, make a launch GIF, plan visual assets for a launch, or decide what media to create for an announcement. Also trigger for "what should our demo video show," "how do we record the product," "I need visuals for the launch," "make a video for this launch," or any request about creating non-text…

Its SKILL.md is about 3.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Media & Creative, covering Video production. It works with Remotion. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • Someone asks to create a demo video
  • Record a product walkthrough
  • Make a launch GIF
  • Plan visual assets for a launch

Example prompts

  • “what should our demo video show,”
  • “how do we record the product,”
  • “I need visuals for the launch,”
  • “/launch-video”

Requirements

  • Node.js

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Demo video — Shows the product in action with context. Best for explaining how something works.
  2. Animated GIF or screen recording loop — Shorter, auto-plays inline on social. Best for showing a specific interaction.
  3. Annotated screenshot — Static, fast to produce, good for showing a specific state or feature.
  4. Diagram or illustration — For architecture, concepts, or things that can't be screenshotted.

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • npx
    • npm

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use npx and npm, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Video loads about 3.2k tokens when it runs. Until then it costs about 176 tokens; SKILL.md has 1,578 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~176
When it runs · the whole SKILL.md, loaded when a task matches
~3.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,578 words (~3,199 tokens).

“This skill covers the creation of visual and video assets for product launches. These are the highest-impact assets you'll create — a great demo video or GIF stops the scroll, communicates value faster than words, and gets shared. A bad…”

— opening of SKILL.md by amplitude
name
launch-video
suggest_when
User asks to create a demo video, record a walkthrough, make a launch GIF, plan visual assets, "what should our demo video show", "I need visuals for the…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in launch-skills/skills/launch-video of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Launch Video next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Video compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Video this skillamplitude/builder-skills160—~3.2kAutomated safety check: PassNone
Stitch to Remotion Walkthrough Videosgoogle-labs-code/stitch-skills8.4k6 repos~3.2kAutomated safety check: NotesApache-2.0
Video ShotcraftVincentwei1021/video-shotcraft11k—~2.6kAutomated safety check: PassApache-2.0
HyperFrames Video Entry Pointheygen-com/hyperframes59k3 repos~5.2kAutomated safety check: PassApache-2.0
Writing Docsremotion-dev/remotion63k1 repos~1.9kAutomated safety check: PassCustom licence
Brand Launch Video Starvibe-motion/skills1.3k—~2.3kAutomated safety check: PassNone

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Works with

Questions about Launch Video

What does Launch Video do?

Plan and produce video and visual assets for product launches — demo videos, GIFs, screenshots, and programmatic video with Remotion. Launch Video is an agent skill from amplitude/builder-skills. Plan and produce video and visual assets for product launches — demo videos, GIFs, screenshots, and programmatic video with Remotion.

When should I use Launch Video?

Launch Video fits situations like: someone asks to create a demo video; record a product walkthrough; make a launch GIF; plan visual assets for a launch.

How do I install Launch Video in Claude Code?

Run `npx skills add amplitude/builder-skills --skill launch-video -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-video in amplitude/builder-skills) into .claude/skills/launch-video in your project. Claude Code loads it when a task matches its description.

How do I install Launch Video in Codex?

Run `npx skills add amplitude/builder-skills --skill launch-video -a codex`. Or copy the skill folder (launch-skills/skills/launch-video in amplitude/builder-skills) into .agents/skills/launch-video in your project. Codex loads it when a task matches its description.

Can I use Launch Video in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-video -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-video, .gemini/skills/launch-video, .github/skills/launch-video and .opencode/skills/launch-video in your project.

What does Launch Video need to run?

Going by SKILL.md and its folder, Launch Video needs the command-line tools its instructions call (npx and npm). Our summary lists: Node.js.

Does Launch Video access the network?

SKILL.md contains no URLs. Its commands use npx and npm, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Launch Video safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Video use?

No licence was found for Launch Video or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Video use?

About 3.2k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Video?

Skills that share tags, products or a category with Launch Video: Stitch to Remotion Walkthrough Videos (google-labs-code/stitch-skills, 8.4k stars), Video Shotcraft (Vincentwei1021/video-shotcraft, 11k stars), HyperFrames Video Entry Point (heygen-com/hyperframes, 59k stars) and Writing Docs (remotion-dev/remotion, 63k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Video?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 160 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.