Agent skill

Launch Tweet

by amplitude in amplitude/builder-skills

Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads.

No licenceAuto-check passedWriting & Content

Install Launch Tweet

skills CLI
$ npx skills add amplitude/builder-skills --skill launch-tweet -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills launch-tweet --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-tweet .claude/skills/launch-tweet && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-tweet
GitHub stars
160
Token cost
~1.9k tokens
SKILL.md length
985 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
None found

At a glance

Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads.

  • Works in 4 steps: First line does all the work. It must… → Media in the first tweet. Always. A… → No link in the first tweet. Platform… → …
  • Someone asks to write a launch tweet
  • SKILL.md covers Single launch tweet, Launch threads, Cross-platform adaptation and Writing process, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Tweet is an agent skill from amplitude/builder-skills. Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads. Use this skill whenever someone asks to write a launch tweet, draft an announcement thread, create social copy for a product release, or repurpose launch messaging for different platforms. Also trigger for "write the tweet for this launch," "help me announce this on Twitter/X," "draft a LinkedIn post for our new feature," or any request to write social media content tied to a product…

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Social media posts. It works with X (Twitter), LinkedIn and Bluesky. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • Someone asks to write a launch tweet
  • Draft an announcement thread
  • Create social copy for a product release
  • Repurpose launch messaging for different platforms

Example prompts

  • “write the tweet for this launch,”
  • “help me announce this on Twitter/X,”
  • “draft a LinkedIn post for our new feature,”
  • “/launch-tweet”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. First line does all the work. It must make clear you're launching something and why anyone should care. No "excited to announce" or "after…
  2. Media in the first tweet. Always. A tweet with a video or image gets dramatically more engagement than text alone. Attach the media…
  3. No link in the first tweet. Platform algorithms penalize external links. Put your link in a reply or the second tweet of a thread. If you…
  4. Specificity over hype. "Now you can build voice apps in 5 lines of code" beats "Revolutionary new API." Numbers, concrete use cases, and…

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Tweet loads about 1.9k tokens when it runs. Until then it costs about 153 tokens; SKILL.md has 985 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~153
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 985 words (~1,900 tokens).

“This skill helps craft social media announcements for product launches. The principles here are platform-aware — what works on X doesn't copy-paste to LinkedIn — but the core goal is the same: stop the scroll, communicate value, and drive action.”

— opening of SKILL.md by amplitude
name
launch-tweet
suggest_when
User asks to write a launch tweet, draft an announcement thread, create social copy, "write the tweet", "help me announce this on Twitter", "draft a LinkedIn…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in launch-skills/skills/launch-tweet of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Launch Tweet next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Tweet compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Tweet this skillamplitude/builder-skills160—~1.9kAutomated safety check: PassNone
Typefullyfreekmurze/dotfiles1k1 repos~3.4kAutomated safety check: NotesNone
Outlier Post FinderScrapeCreators/social-media-research-skills3.4k—~1.5kAutomated safety check: NotesMIT
Content Repurposer Smsblacktwist/social-media-skills559—~3.7kAutomated safety check: PassMIT
Hook Writer Smsblacktwist/social-media-skills559—~3.7kAutomated safety check: PassMIT
Platform Strategy Smsblacktwist/social-media-skills559—~3.8kAutomated safety check: PassMIT

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Questions about Launch Tweet

What does Launch Tweet do?

Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads. Launch Tweet is an agent skill from amplitude/builder-skills. Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads.

When should I use Launch Tweet?

Launch Tweet fits situations like: someone asks to write a launch tweet; draft an announcement thread; create social copy for a product release; repurpose launch messaging for different platforms.

How do I install Launch Tweet in Claude Code?

Run `npx skills add amplitude/builder-skills --skill launch-tweet -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-tweet in amplitude/builder-skills) into .claude/skills/launch-tweet in your project. Claude Code loads it when a task matches its description.

How do I install Launch Tweet in Codex?

Run `npx skills add amplitude/builder-skills --skill launch-tweet -a codex`. Or copy the skill folder (launch-skills/skills/launch-tweet in amplitude/builder-skills) into .agents/skills/launch-tweet in your project. Codex loads it when a task matches its description.

Can I use Launch Tweet in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-tweet -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-tweet, .gemini/skills/launch-tweet, .github/skills/launch-tweet and .opencode/skills/launch-tweet in your project.

What does Launch Tweet need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Tweet is instructions for the agent only.

Does Launch Tweet access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Tweet safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Tweet use?

No licence was found for Launch Tweet or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Tweet use?

About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Tweet?

Skills that share tags, products or a category with Launch Tweet: Typefully (freekmurze/dotfiles, 1k stars), Outlier Post Finder (ScrapeCreators/social-media-research-skills, 3.4k stars), Content Repurposer Sms (blacktwist/social-media-skills, 559 stars) and Hook Writer Sms (blacktwist/social-media-skills, 559 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Tweet?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 160 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.