Agent skill

Launch Email

by amplitude in amplitude/builder-skills

Write launch announcement emails and changelog digests for product releases.

No licenceAuto-check passedDevelopment

Install Launch Email

skills CLI
$ npx skills add amplitude/builder-skills --skill launch-email -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills launch-email --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-email .claude/skills/launch-email && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-email
GitHub stars
159
Token cost
~2k tokens
SKILL.md length
1,042 words
Files
1
Skills in repo
62
Repo updated
First seen
Licence
None found

At a glance

Write launch announcement emails and changelog digests for product releases.

  • Works in 3 steps: Social posts first (early morning) —… → Blog post published — the email links to… → Email send (mid-morning to early…
  • Someone asks to write a launch email
  • SKILL.md covers Email types by launch tier, Subject lines, Announcement email structure and Segmentation decisions, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Email is an agent skill from amplitude/builder-skills. Write launch announcement emails and changelog digests for product releases. Use this skill whenever someone asks to write a launch email, draft an announcement email, create a product update email, write a changelog digest, or compose an email to accompany a product launch. Also trigger for "write the email for this launch," "draft the announcement email," "help me email our users about this," or any request to craft email copy tied to a product ship. Covers subject lines, announcement structure…

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Development, covering Product launch strategy, Changelog and release notes and Email writing. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • Someone asks to write a launch email
  • Draft an announcement email
  • Create a product update email
  • Write a changelog digest

Example prompts

  • “write the email for this launch,”
  • “draft the announcement email,”
  • “help me email our users about this,”
  • “/launch-email”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Social posts first (early morning) — gets real-time engagement while the audience is active
  2. Blog post published — the email links to it, so it must be live first
  3. Email send (mid-morning to early afternoon) — captures people who missed social; gives the blog post backlink traffic

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Email loads about 2k tokens when it runs. Until then it costs about 148 tokens; SKILL.md has 1,042 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~148
When it runs · the whole SKILL.md, loaded when a task matches
~2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,042 words (~2,026 tokens).

“This skill helps write emails for product launches — from full-list announcements to segmented feature emails to changelog digests. Email consistently outperforms social for conversion because it reaches people who already care. The goal is to leverage that existing relationship…”

— opening of SKILL.md by amplitude
name
launch-email
suggest_when
User asks to write a launch email, draft an announcement, create a product update email, write a changelog digest, "write the email for this launch", "draft…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in launch-skills/skills/launch-email of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Launch Email next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Email compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Email this skillamplitude/builder-skills159—~2kAutomated safety check: PassNone
Momentum Planneraaron-he-zhu/aaron-marketing-skills2.9k—~3.3kAutomated safety check: PassApache-2.0
Instructor Releasecognesy/instructor-php328—~1.7kAutomated safety check: PassMIT
Developer Docs Planninghashgraph-online/awesome-codex-plugins1.2k—~913Automated safety check: PassMIT
Deliver Launch Checklistproduct-on-purpose/pm-skills713—~970Automated safety check: PassApache-2.0
Omh Content Operatorrlaope/oh-my-hermes3.2k—~1.9kAutomated safety check: PassMIT

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Questions about Launch Email

What does Launch Email do?

Write launch announcement emails and changelog digests for product releases. Launch Email is an agent skill from amplitude/builder-skills. Write launch announcement emails and changelog digests for product releases.

When should I use Launch Email?

Launch Email fits situations like: someone asks to write a launch email; draft an announcement email; create a product update email; write a changelog digest.

How do I install Launch Email in Claude Code?

Run `npx skills add amplitude/builder-skills --skill launch-email -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-email in amplitude/builder-skills) into .claude/skills/launch-email in your project. Claude Code loads it when a task matches its description.

How do I install Launch Email in Codex?

Run `npx skills add amplitude/builder-skills --skill launch-email -a codex`. Or copy the skill folder (launch-skills/skills/launch-email in amplitude/builder-skills) into .agents/skills/launch-email in your project. Codex loads it when a task matches its description.

Can I use Launch Email in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-email -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-email, .gemini/skills/launch-email, .github/skills/launch-email and .opencode/skills/launch-email in your project.

What does Launch Email need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Email is instructions for the agent only.

Does Launch Email access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Email safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Email use?

No licence was found for Launch Email or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Email use?

About 2k tokens (SKILL.md is roughly 8.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Email?

Skills that share tags, products or a category with Launch Email: Momentum Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Instructor Release (cognesy/instructor-php, 328 stars), Developer Docs Planning (hashgraph-online/awesome-codex-plugins, 1.2k stars) and Deliver Launch Checklist (product-on-purpose/pm-skills, 713 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Email?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 159 GitHub stars. The repository holds 62 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.