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Agent skill

Content Strategy

by freekmurze in freekmurze/dotfiles

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.

No licenceAuto-check passedWriting & Content

Install Content Strategy

skills CLI
$ npx skills add freekmurze/dotfiles --skill content-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles content-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/content-strategy .claude/skills/content-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-strategy
GitHub stars
1k
Used in
22 other repos
Token cost
~2.8k tokens
SKILL.md length
1,355 words
Files
1
Skills in repo
51
Repo updated
First seen
Licence
None found

At a glance

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.

  • Works in 12 steps: Business Context → Customer Research → Current State → …
  • Wants to plan a content strategy
  • SKILL.md covers Before Planning, Searchable vs Shareable, Content Types and Content Pillars and Topic…, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Content Strategy is an agent skill from freekmurze/dotfiles. When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy.

When your agent uses it

  • Wants to plan a content strategy
  • Decide what content to create
  • Figure out what topics to cover
  • The user mentions content strategy

Example prompts

  • “content strategy,”
  • “what should I write about,”
  • “content ideas,”
  • “/content-strategy”

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Business Context
  2. Customer Research
  3. Current State
  4. Competitive Landscape
  5. Keyword Data
  6. Call Transcripts
  7. Survey Responses
  8. Forum Research
  9. Competitor Analysis
  10. Sales and Support Input
  11. Customer Impact (40%)
  12. Content-Market Fit (30%)

What it can do on your machine

Read from SKILL.md and the folder at commit 296be1a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Strategy loads about 2.8k tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 1,355 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~94
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,355 words (~2,848 tokens).

“You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.”

— opening of SKILL.md by freekmurze
name
content-strategy
version
1.0.0

Read the full SKILL.md on GitHub

Files

Just SKILL.md in config/claude/skills/marketing/skills/content-strategy of freekmurze/dotfiles.

Open the folder on GitHubat commit 296be1a

Used in 23 other repositories

We found 37 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 22 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Content Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Strategy this skillfreekmurze/dotfiles1k22 repos~2.8kAutomated safety check: PassNone
Blogger Distillerotter1101/blogger-distiller693—~3.8kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.3k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
Benchmark Account ImporterXBuilderLAB/cheat-on-content7.2k1 repos~2.3kAutomated safety check: NotesMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone

Similar skills

  • Blogger Distiller

    otter1101/blogger-distiller

    A skill your agent uses when the user wants to analyze or distill a blogger/account on Xiaohongshu or Douyin, benchmark a target creator, or diagnose their own content strategy.

    693 GitHub stars~3.8k tokensUpdated 15 days ago
    Writing & ContentAuto-check: notes

  • Linkedin Content Planner

    sergebulaev/linkedin-skills

    Generate a 7-day LinkedIn content plan from a theme, audience, and pillars.

    4.3k GitHub starsUsed in 1 repo~2.1k tokens
    Writing & ContentAuto-check passed

  • Blog Post Drafting

    luongnv89/claude-howto

    Guides drafting a blog post from an idea and optional source material: research, brainstorming, outlining and version-tracked drafts, with user approval at each step.

    42k GitHub stars~2.1k tokensUpdated 8 days ago
    Writing & ContentAuto-check passed

  • Benchmark Account Importer

    XBuilderLAB/cheat-on-content

    Imports scripts and engagement numbers from an account you want to emulate, then extracts content patterns and starting scoring signals from them.

    7.2k GitHub starsUsed in 1 repo~2.3k tokens
    Writing & ContentAuto-check: notes

  • WeChat Hot Article Analysis

    SpaceZephyr/creator-buddy

    Fetches hot WeChat Official Account articles by sector or keywords and produces a data file and an HTML report with rankings, style patterns and writing references.

    1.6k GitHub stars~847 tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed

  • Brand Voice Content Creator

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    32k GitHub starsUsed in 3 repos~1.9k tokens
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  • Typefully

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  • Onboarding Cro

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    1k GitHub starsUsed in 16 repos~1.6k tokens
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Categories

Questions about Content Strategy

What does Content Strategy do?

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Content Strategy is an agent skill from freekmurze/dotfiles. When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.

When should I use Content Strategy?

Content Strategy fits situations like: wants to plan a content strategy; decide what content to create; figure out what topics to cover; the user mentions content strategy.

How do I install Content Strategy in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill content-strategy -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/content-strategy in freekmurze/dotfiles) into .claude/skills/content-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Content Strategy in Codex?

Run `npx skills add freekmurze/dotfiles --skill content-strategy -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/content-strategy in freekmurze/dotfiles) into .agents/skills/content-strategy in your project. Codex loads it when a task matches its description.

Can I use Content Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill content-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-strategy, .gemini/skills/content-strategy, .github/skills/content-strategy and .opencode/skills/content-strategy in your project.

What does Content Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Strategy is instructions for the agent only.

Does Content Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Strategy use?

No licence was found for Content Strategy or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Content Strategy use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Strategy?

Skills that share tags, products or a category with Content Strategy: Blogger Distiller (otter1101/blogger-distiller, 693 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.3k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and Benchmark Account Importer (XBuilderLAB/cheat-on-content, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Strategy?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,012 GitHub stars. The repository holds 51 skills in this directory. The repository was last updated on October 5, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.