Agent skill

Competitive Intel

by alirezarezvani in alirezarezvani/claude-skills

Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions.

MITAuto-check passedMarketing & SEO

Install Competitive Intel

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill competitive-intel -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills competitive-intel --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/c-level-advisor/skills/competitive-intel .claude/skills/competitive-intel && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitive-intel
GitHub stars
28k
Used in
2 other repos
Token cost
~2.1k tokens
SKILL.md length
916 words
Files
3 (incl. references)
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions.

  • Works in 6 steps: "Walk me through your evaluation process" → "Who else were you considering?" → "What were the top 3 criteria in your… → …
  • Analyzing competitors
  • SKILL.md covers Keywords, Quick Start, Framework: 5-Layer… and Win/Loss Analysis, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitive Intel is an agent skill from alirezarezvani/claude-skills. Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/ci-playbook.md` and `templates/battlecard-template.md`).

It sits in Marketing & SEO, covering Competitor analysis. It works with LinkedIn. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Analyzing competitors
  • Building sales battlecards
  • Tracking market moves
  • Positioning against alternatives

Example prompts

  • “/competitive-intel”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. "Walk me through your evaluation process"
  2. "Who else were you considering?"
  3. "What were the top 3 criteria in your decision?"
  4. "Where did [our product] fall short?"
  5. "What was the deciding factor?"
  6. "What would have changed your decision?"

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitive Intel loads about 2.1k tokens when it runs, and up to ~4.6k if it reads all its reference files. Until then it costs about 94 tokens; SKILL.md has 916 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~94
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 916 words, ~2,063 tokens.

Download SKILL.mdSave it as .claude/skills/competitive-intel/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
competitive-intel
description
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.
license
MIT
metadata.version
1.0.0
metadata.author
Alireza Rezvani
metadata.category
c-level
metadata.domain
competitive-strategy
metadata.updated
2026-03-05
metadata.frameworks
ci-playbook, battlecard-template

Competitive Intelligence

Systematic competitor tracking. Not obsession — intelligence that drives real decisions.

Keywords

competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy

Quick Start

Ask in natural language for the deliverable you need:

"Map our competitive landscape" — direct, indirect, and future competitors "Build a battlecard for [competitor]" — sales-ready battlecard "Run a win/loss analysis" — recent wins and losses by reason "What did [competitor] do recently?" — competitor update tracking "Build a competitive positioning map" — 2x2 positioning map

Framework: 5-Layer Intelligence System

Layer 1: Competitor Identification

Direct competitors: Same ICP, same problem, comparable solution, similar price point. Indirect competitors: Same budget, different solution (including "do nothing" and "build in-house"). Future competitors: Well-funded startups in adjacent space; large incumbents with stated roadmap overlap.

The 2x2 Threat Matrix:

Same ICPDifferent ICP
Same problemDirect threatAdjacent (watch)
Different problemDisplacement riskIgnore for now

Update this quarterly. Who's moved quadrants?

Layer 2: Tracking Dimensions

Track these 8 dimensions per competitor:

DimensionSourcesCadence
Product movesChangelog, G2/Capterra reviews, Twitter/LinkedInMonthly
Pricing changesPricing page, sales call intel, customer feedbackTriggered
FundingCrunchbase, TechCrunch, LinkedInTriggered
Hiring signalsLinkedIn job postings, IndeedMonthly
PartnershipsPress releases, co-marketingTriggered
Customer winsCase studies, review sites, LinkedInMonthly
Customer lossesWin/loss interviews, churned accountsOngoing
Messaging shiftsHomepage, ads (Facebook/Google Ad Library)Quarterly
Layer 3: Analysis Frameworks

SWOT per Competitor:

  • Strengths: What do they do well? Where do they win?
  • Weaknesses: Where do they lose? What do customers complain about?
  • Opportunities: What could they do that would threaten you?
  • Threats: What's their existential risk?

Competitive Positioning Map (2 axis): Choose axes that matter for your buyers:

  • Common: Price vs Feature Depth; Enterprise-ready vs SMB-ready; Easy to implement vs Configurable
  • Pick axes that show YOUR differentiation clearly

Feature Gap Analysis:

FeatureYouCompetitor ACompetitor BGap status
[Feature]✅✅❌Your advantage
[Feature]❌✅✅Gap — roadmap?
[Feature]✅❌❌Moat
[Feature]❌❌✅Competitor B only
Layer 4: Output Formats

For Sales (CRO): Battlecards — one page per competitor, designed for pre-call prep. See templates/battlecard-template.md

For Marketing (CMO): Positioning update — message shifts, new differentiators, claims to stop or start making.

For Product (CPO): Feature gap summary — what customers ask for that we don't have, what competitors ship, what to reprioritize.

For CEO/Board: Monthly competitive summary — 1-page: who moved, what it means, recommended responses.

Layer 5: Intelligence Cadence

Monthly (scheduled):

  • Review all tier-1 competitors (direct threats, top 3)
  • Update battlecards with new intel
  • Publish 1-page summary to leadership

Triggered (event-based):

  • Competitor raises funding → assess implications within 48 hours
  • Competitor launches major feature → product + sales response within 1 week
  • Competitor poaches key customer → win/loss interview within 2 weeks
  • Competitor changes pricing → analyze and respond within 1 week

Quarterly:

  • Full competitive landscape review
  • Update positioning map
  • Refresh ICP competitive threat assessment
  • Add/remove companies from tracking list

Win/Loss Analysis

This is the highest-signal competitive data you have. Most companies do it too rarely.

When to interview:

  • Every lost deal >$50K ACV
  • Every churn >6 months tenure
  • Every competitive win (learn why — it may not be what you think)

Who conducts it:

  • NOT the AE who worked the deal (too close, prospect won't be candid)
  • Customer success, product team, or external researcher

Question structure:

  1. "Walk me through your evaluation process"
  2. "Who else were you considering?"
  3. "What were the top 3 criteria in your decision?"
  4. "Where did [our product] fall short?"
  5. "What was the deciding factor?"
  6. "What would have changed your decision?"

Aggregate findings monthly:

  • Win reasons (rank by frequency)
  • Loss reasons (rank by frequency)
  • Competitor win rates (by competitor, by segment)
  • Patterns over time

Show full SKILL.md (312 more words)Show less

The Balance: Intelligence Without Obsession

Signs you're over-tracking competitors:

  • Roadmap decisions are primarily driven by "they just shipped X"
  • Team morale drops when competitors fundraise
  • You're shipping features you don't believe in to match their checklist
  • Pricing discussions always start with "well, they charge X"

Signs you're under-tracking:

  • Your AEs get blindsided on calls
  • Prospects know more about competitors than your team does
  • You missed a major product launch until customers told you
  • Your positioning hasn't changed in 12+ months despite market moves

The right posture:

  • Know competitors well enough to win against them
  • Don't let them set your agenda
  • Your roadmap is led by customer problems, informed by competitive gaps

Distributing Intelligence

AudienceFormatCadenceOwner
AEs + SDRsUpdated battlecards in CRMMonthly + triggeredCRO
ProductFeature gap analysisQuarterlyCPO
MarketingPositioning briefQuarterlyCMO
Leadership1-page competitive summaryMonthlyCEO/COO
BoardCompetitive landscape slideQuarterlyCEO

One source of truth: All competitive intel lives in one place (Notion, Confluence, Salesforce). Avoid Slack-only distribution — it disappears.


Red Flags in Competitive Intelligence

SignalWhat it means
Competitor's win rate >50% in your core segmentFundamental positioning problem, not sales problem
Same objection from 5+ deals: "competitor has X"Feature gap that's real, not just optics
Competitor hired 10 engineers in your domainMajor product investment incoming
Competitor raised >$20M and targets your ICP12-month runway for them to compete hard
Prospects evaluate you to justify competitor decisionYou're the "check box" — fix perception or segment

Integration with C-Suite Roles

Intelligence TypeFeeds ToOutput Format
Product movesCPORoadmap input, feature gap analysis
Pricing changesCRO, CFOPricing response recommendations
Funding roundsCEO, CFOStrategic positioning update
Hiring signalsCHRO, CTOTalent market intelligence
Customer wins/lossesCRO, CMOBattlecard updates, positioning shifts
Marketing campaignsCMOCounter-positioning, channel intelligence

References

  • references/ci-playbook.md — OSINT sources, win/loss framework, positioning map construction
  • templates/battlecard-template.md — sales battlecard template

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in c-level-advisor/skills/competitive-intel of alirezarezvani/claude-skills.

  • SKILL.md
  • references/ci-playbook.md
  • templates/battlecard-template.md

Open the folder on GitHubat commit 19392f7

Used in 2 other repositories

We found 4 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Competitive Intel next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitive Intel compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitive Intel this skillalirezarezvani/claude-skills28k2 repos~2.1kAutomated safety check: PassMIT
Google Maps Contact Extractbrowser-act/skills6.1k1 repos~2.9kAutomated safety check: PassMIT
Industry Key Contact Radar API Skillbrowser-act/skills6.1k1 repos~1.7kAutomated safety check: PassMIT
Competitor Launch Monitorunifapi-agent/agents587—~2.4kAutomated safety check: PassMIT
Competitor Profilingunifapi-agent/agents587—~2.4kAutomated safety check: PassMIT
Competitor Ads Analystthatrebeccarae/claude-marketing162—~956Automated safety check: PassMIT

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Works with

Categories

Questions about Competitive Intel

What does Competitive Intel do?

Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Competitive Intel is an agent skill from alirezarezvani/claude-skills. Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions.

When should I use Competitive Intel?

Competitive Intel fits situations like: analyzing competitors; building sales battlecards; tracking market moves; positioning against alternatives.

How do I install Competitive Intel in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill competitive-intel -a claude-code`. Or copy the skill folder (c-level-advisor/skills/competitive-intel in alirezarezvani/claude-skills) into .claude/skills/competitive-intel in your project. Claude Code loads it when a task matches its description.

How do I install Competitive Intel in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill competitive-intel -a codex`. Or copy the skill folder (c-level-advisor/skills/competitive-intel in alirezarezvani/claude-skills) into .agents/skills/competitive-intel in your project. Codex loads it when a task matches its description.

Can I use Competitive Intel in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill competitive-intel -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-intel, .gemini/skills/competitive-intel, .github/skills/competitive-intel and .opencode/skills/competitive-intel in your project.

What does Competitive Intel need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitive Intel is instructions for the agent only.

Does Competitive Intel access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitive Intel safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitive Intel use?

Competitive Intel is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitive Intel use?

About 2.1k tokens (SKILL.md is roughly 8.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.5k tokens, read only when the agent opens those files.

What are the alternatives to Competitive Intel?

Skills that share tags, products or a category with Competitive Intel: Google Maps Contact Extract (browser-act/skills, 6.1k stars), Industry Key Contact Radar API Skill (browser-act/skills, 6.1k stars), Competitor Launch Monitor (unifapi-agent/agents, 587 stars) and Competitor Profiling (unifapi-agent/agents, 587 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitive Intel?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,829 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.