Agent skill

Cmo Review

by alirezarezvani in alirezarezvani/claude-skills

/cs:cmo-review <plan — Narrative-first interrogation of positioning, ICP, message house, and channel mix.

MITAuto-check passedMarketing & SEO

Install Cmo Review

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill cmo-review -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills cmo-review --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/c-level-agents/skills/cmo-review .claude/skills/cmo-review && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
cmo-review
GitHub stars
28k
Token cost
~807 tokens
SKILL.md length
315 words
Files
1
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

/cs:cmo-review <plan — Narrative-first interrogation of positioning, ICP, message house, and channel mix.

  • Works in 6 steps: ICP (One Real Person) → JTBD → Positioning Statement → …
  • Launching a campaign
  • SKILL.md covers When to Run, The Six CMO Questions, Workflow and Output Format, plus 2 more sections
  • Calls python

What it does

Cmo Review is an agent skill from alirezarezvani/claude-skills. /cs:cmo-review <plan — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.

Its SKILL.md is about 810 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Launching a campaign
  • CAC is rising and the one-sentence positioning test fails

Example prompts

  • “/cmo-review”

Requirements

  • Python 3

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. ICP (One Real Person)
  2. JTBD
  3. Positioning Statement
  4. Distribution Channel
  5. CAC Payback
  6. Defensibility of Brand

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Cmo Review loads about 807 tokens when it runs. Until then it costs about 58 tokens; SKILL.md has 315 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~58
When it runs · the whole SKILL.md, loaded when a task matches
~807

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 315 words, ~807 tokens.

Download SKILL.mdSave it as .claude/skills/cmo-review/SKILL.md (or your agent's skills folder).
name
cmo-review
description
/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.

/cs:cmo-review — CMO Forcing Questions

Command: /cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

  • Before launching any new campaign
  • Before changing positioning, tagline, or category
  • Before allocating > 10% of marketing budget to a new channel
  • Before a major PR moment (funding announcement, product launch)
  • When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

  • Persona ≠ ICP. ICP is real.
  • If you can't name one, the ICP isn't sharp enough.
2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

  • One sentence the customer would say out loud.
  • "We use spreadsheets" is a valid alternative. So is "we don't."
3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

  • This is the headline. Everything cascades.
  • If it doesn't fit in one sentence, it's not positioning yet.
4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

  • Name the channel, intent, and the path to first contact.
  • PLG, sales-led, content-led, partnership-led — pick a primary.
5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

  • If a channel's payback is > 18 months, it isn't a channel — it's a hobby.
6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

  • Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

  1. Run the models:
    bash
    python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py
    python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py
  2. Answer the six questions in writing.
  3. Apply the verdict:
    • 🟢 GREEN — story is sharp, channel mix sound
    • 🟡 YELLOW — sharpen positioning before scaling
    • 🔴 RED — positioning broken; do not spend

Output Format

markdown
# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

  • /cs:cro-review — pipeline contribution check
  • /cs:cpo-review — product ↔ positioning alignment
  • /cs:decide — log the verdict

Version: 1.0.0

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in c-level-agents/skills/cmo-review of alirezarezvani/claude-skills.

Open the folder on GitHubat commit 19392f7

Compare with similar skills

Cmo Review next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Cmo Review compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Cmo Review this skillalirezarezvani/claude-skills28k—~807Automated safety check: PassMIT
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Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about Cmo Review

What does Cmo Review do?

/cs:cmo-review <plan — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Cmo Review is an agent skill from alirezarezvani/claude-skills. /cs:cmo-review <plan — Narrative-first interrogation of positioning, ICP, message house, and channel mix.

When should I use Cmo Review?

Cmo Review fits situations like: launching a campaign; CAC is rising and the one-sentence positioning test fails.

How do I install Cmo Review in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill cmo-review -a claude-code`. Or copy the skill folder (c-level-agents/skills/cmo-review in alirezarezvani/claude-skills) into .claude/skills/cmo-review in your project. Claude Code loads it when a task matches its description.

How do I install Cmo Review in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill cmo-review -a codex`. Or copy the skill folder (c-level-agents/skills/cmo-review in alirezarezvani/claude-skills) into .agents/skills/cmo-review in your project. Codex loads it when a task matches its description.

Can I use Cmo Review in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill cmo-review -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cmo-review, .gemini/skills/cmo-review, .github/skills/cmo-review and .opencode/skills/cmo-review in your project.

What does Cmo Review need to run?

Going by SKILL.md and its folder, Cmo Review needs the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Cmo Review access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Cmo Review safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Cmo Review use?

Cmo Review is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Cmo Review use?

About 807 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Cmo Review?

Skills that share tags, products or a category with Cmo Review: Marketing Os (Yuzzyuk/marketing-os, 538 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Cmo Review?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,891 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.