Enrichment Audience

Step 2.5 — Channel-fit analysis framework (per segment)

1. Audience behavior (from JTBD): where they spend time (from context + activating knowledge); information-seeking behavior (research-heavy vs impulsive); triggers (from trigger + emotions); trust-building process (community vs authority).
2. Channel evaluation using the Marketing Channel Menu:
   • A — Filter by founder constraints: eliminate Cost:High if budget <$2K/mo; prioritize Measurability:High; match Impact stage to journey position (awareness/ consideration/decision).
   • B — Cross-reference the Competitive Channel Matrix (from competitors-analysis): Saturated (6+ competitors) → avoid unless strong differentiation; Moderate (3-5) → viable with unique angle; Open (0-2) → PRIORITIZE.
   • C — Channel-segment fit matrix: B2C (young/digital-native → TikTok/IG/Discord/ Reddit; professional → LinkedIn/podcasts/newsletter; hobbyist → YouTube/forums/FB groups; price-sensitive → organic social/SEO/community). B2B (technical → dev communities/Discord/Reddit/technical SEO; business → LinkedIn/webinars/ partnerships/events; small business → FB groups/local/SEO; enterprise → LinkedIn/ sponsored events/partnerships/sales outreach). Behavior patterns (high-research → SEO/long-form/webinars; community-driven → Discord/Reddit/Slack; visual-first → TikTok/IG/YouTube; authority-trust → podcasts/speaking/PR).
   • D — Unconventional channel fit: micro-community (authenticity-valuing segments); guerrilla/stealth (early adopters); hyperlocal (geo-concentrated); psychological/FOMO (community-driven).
3. Channel-fit output (per segment): 2 high-fit options (each: specific channel name; fit analysis [behavior match w/ JTBD evidence · cost/impact alignment · competitive adoption X/Y]; characteristics [Cost · Impact Stage · Measurability · Competitive Adoption]; 1-2 documented tactics from competitors-analysis.md) + 2+ medium-fit options (brief).

Output language

Body copy follows ${CLAUDE_PLUGIN_ROOT}/reference/writing-style.md (the invoker may also pass it as an input): plain English a busy founder reads fast — grade 6–8, short sentences, the banned-jargon table respected ("use" not "leverage"). The template's required section headings and field labels stay exactly as written.

Output template

Target length 1,500-2,000 words. Write to the supplied output path:

# Audience & JTBD Analysis

## Customer Segments (3-4 total)
### Segment N: [Name]
**Portrait:** …
**Core Job:** when (context/trigger/activating knowledge/emotions at point A) · I want
to … · success criteria (3) · so that … AND feel … · Job frequency
**Current alternatives & why they fail:** 3 (incl. do-nothing)
**Switching Costs:** data migration / learning curve / workflow disruption / overall
friction + **Implication for acquisition**
[repeat per segment]

## Segment Evaluation Summary
### Segment N: [Name]
**Evaluation Criteria Scores (1-10):** Pain Intensity · Market Size · Willingness to Pay
· Accessibility · Product Fit · Frequency (each with brief evidence)
**Overall Assessment Confidence:** High/Medium/Low — reasoning
**Potential Channel Fit Analysis:** High-Fit Option 1 (characteristics + fit analysis +
documented tactics) · High-Fit Option 2 · Medium-Fit Options (2+)
[repeat per segment]

DON'T add Executive Summary, Founder's Hypothesis vs Reality, Strategic Recommendations, or Key Insights sections. No web sources list. No generic "social media"/"content marketing" — name exact channels.

Calibration

Strong: 3-4 truly distinct Core Jobs; complete when (all 4 components, specific emotions); measurable success criteria; realistic alternatives incl. do-nothing; all 6 criteria scored with input-file evidence; channel fit references JTBD behavior + names specific channels + documents competitive adoption (X/Y) + cites tactics from competitors-analysis.md; neutral; ~1,500-2,000 words. Weak: 1-2 segments or non-distinct; incomplete JTBD; generic emotions; "I want to" describes a solution; missing competitive-adoption data; generic channel categories; any recommendations/prioritization (scope violation); >2,500 words.