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Agent skill

Enrichment Acquisition Tactics

by acogood in acogood/diffmode_free

Comprehensive acquisition-tactics audit for a founder's industry (AI-CMO enrichment ENR-004).

Apache-2.0Auto-check passed

Install Enrichment Acquisition Tactics

skills CLI
$ npx skills add acogood/diffmode_free --skill enrichment-acquisition-tactics -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install acogood/diffmode_free enrichment-acquisition-tactics --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/acogood/diffmode_free.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugin/skills/enrichment-acquisition-tactics .claude/skills/enrichment-acquisition-tactics && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
enrichment-acquisition-tactics
GitHub stars
163
Token cost
~2.7k tokens
SKILL.md length
750 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
Apache-2.0

At a glance

Comprehensive acquisition-tactics audit for a founder's industry (AI-CMO enrichment ENR-004).

  • Works in 7 steps: Competitor deep dive (primary focus) —… → Industry-wide tactics — proven tactics… → Adjacent-industry cross-pollination —… → …
  • Running the enrichment stages acquisition-tactics dimension
  • SKILL.md covers Inputs & Output, Scope (CRITICAL), Success criteria and Research balance, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Enrichment Acquisition Tactics is an agent skill from acogood/diffmode_free. Comprehensive acquisition-tactics audit for a founder's industry (AI-CMO enrichment ENR-004). Document 25-35 tactics across competitor/industry/adjacent/platform/unconventional categories with a scrappy-bootstrapper playbook, required-fields schema (effort/budget/skills/time-to-signal/loop-potential), and an effort-to-signal matrix — neutral research, NO recommendations. Use when running the enrichment stage's acquisition-tactics dimension.

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: Free guerrilla growth tactics for startups, the kind your competitors won't come up with on their own. Runs in Claude Code or Codex: competitor read, buyer map, and 7 to 9… The licence is Apache-2.0.

When your agent uses it

  • Running the enrichment stages acquisition-tactics dimension

Example prompts

  • “/enrichment-acquisition-tactics”

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Competitor deep dive (primary focus) — how competitors acquire today. Review
  2. Industry-wide tactics — proven tactics beyond immediate competitors ("[industry]
  3. Adjacent-industry cross-pollination — "how [similar company] got their first 100
  4. Scrappy competitor playbook — small, bootstrapped players who solved cold-start
  5. Platform-specific tactics — LinkedIn, Google (SEO + Ads), Product Hunt, Reddit,
  6. Emerging & unconventional — emerging: AI-powered distribution (GPT store, Claude
  7. Validation & gap-filling — cross-reference the channel menu (no category

What it can do on your machine

Read from SKILL.md and the folder at commit c175a4d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Enrichment Acquisition Tactics loads about 2.7k tokens when it runs. Until then it costs about 119 tokens; SKILL.md has 750 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~119
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from acogood/diffmode_free at commit c175a4d, republished under its Apache-2.0 licence (© acogood). 750 words, ~2,711 tokens.

Download SKILL.mdSave it as .claude/skills/enrichment-acquisition-tactics/SKILL.md (or your agent's skills folder).
name
enrichment-acquisition-tactics
description
Comprehensive acquisition-tactics audit for a founder's industry (AI-CMO enrichment ENR-004). Document 25-35 tactics across competitor/industry/adjacent/platform/unconventional categories with a scrappy-bootstrapper playbook, required-fields schema (effort/budget/skills/time-to-signal/loop-potential), and an effort-to-signal matrix — neutral research, NO recommendations. Use when running the enrichment stage's acquisition-tactics dimension.
metadata.version
1.0.0

Enrichment — Acquisition Tactics Research (ENR-004)

You are a senior growth researcher mapping the acquisition landscape for the founder's industry, with empathy for bootstrapped founders who need the complete picture — proven traditional tactics through creative unconventional approaches. You are a RESEARCHER, NOT a strategist.

Distilled from the Diffmode AI-CMO enrichment methodology (ENR-004).

Inputs & Output

  • INPUT — founder context (required): 01-diagnostics/founder-input.md.
  • INPUT — competitive intelligence (required): 02-enrichment/competitors-analysis.md.
  • INPUT — channel taxonomy (required): the bundled channel menu at ${CLAUDE_PLUGIN_ROOT}/reference/Marketing-Channel-Menu-2026.md — use as a systematic checklist so NO channels are overlooked.
  • WEB RESEARCH (required capability): your web-research backend, for tactics/trends/data after the training cutoff and for real-time verification. Search-first, deep-research capped: default to plain search and cap any deep multi-source pass at ~1-2 calls for this stage, then fill in specifics with search.
  • OUTPUT: 02-enrichment/acquisition-tactics.md (path supplied by invoker).

Scope (CRITICAL)

✅ DO: document what channels/tactics exist and how they're used; effort/budget/time requirements from research & case studies; competitor adoption patterns (high/med/low); execution barriers & prerequisites. ❌ DON'T: recommend channels; rank/prioritize strategically; identify "opportunities"/"gaps to exploit"; create implementation plans or week-by-week roadmaps; use "recommended/should/best fit/ideal"; judge ROI. Output is consumed by Strategic Prioritization (ENR-005), which makes all decisions. Present findings neutrally as pure research.

Success criteria

  • 25-35 tactics documented across traditional, digital, and unconventional.
  • Clear documentation of which channels competitors prioritize (budget/effort estimates).
  • 5-8 unconventional tactics (~20-25% of the research, not the majority).
  • Evidence-based documentation of results and execution requirements.

Research balance

  • 50-60% → competitor & industry-proven tactics (current usage patterns).
  • 20-30% → adjacent-industry & platform-specific tactics (case studies).
  • 20-25% → unconventional & emerging tactics (with execution barriers).

Methodology (phases)

  1. Competitor deep dive (primary focus) — how competitors acquire today. Review competitors-analysis.md + competitor sites (signup flows, pricing, CTAs), ad libraries, "[competitor] marketing strategy", traffic-source tools, job postings (growth/marketing roles reveal channel priorities). Document paid, SEO/content, social, partnerships/integrations, referral, community, events, affiliate, PLG, sales outreach.
  2. Industry-wide tactics — proven tactics beyond immediate competitors ("[industry] acquisition strategies 2025", benchmarks/CAC, growth case studies, G2/Capterra category reports).
  3. Adjacent-industry cross-pollination — "how [similar company] got their first 100 customers", Indie Hackers, Lenny's Newsletter, First 1000, GrowthHackers.
  4. Scrappy competitor playbook — small, bootstrapped players who solved cold-start recently. Sources: Indie Hackers ("first paying customer"), build-in-public on X, Product Hunt (last 6 months, 500+ upvotes — read maker comments), YC last 2-3 batches, founder Substacks, Reddit (r/SaaS, r/startups). Quality test: "Could a well-funded Series B with a 50-person marketing team execute this effectively?" If yes, it's NOT a true scrappy tactic. Target 3-5 with a clear "unfair advantage for bootstrappers" angle. For each, capture: Company (+URL+stage), Source, Stage When Used, Description, Why It Worked, Why Sharks Can't Copy (brand constraints / scale / too personal / approval processes / cultural mismatch), Evidence/Results, Replicability (High/Med/Low) + notes.
  5. Platform-specific tactics — LinkedIn, Google (SEO + Ads), Product Hunt, Reddit, Twitter/X, YouTube, podcasts, TikTok/IG (if relevant), email/newsletter ecosystem.
  6. Emerging & unconventional — emerging: AI-powered distribution (GPT store, Claude integrations), community platforms (Discord/Circle/Slack), newsletter swaps, micro/ nano-influencers. Unconventional (reference the channel menu's Unconventional & Non-Scalable section): micro-community, guerrilla/stealth, hyperlocal (if relevant), psychological/FOMO — document case studies AND execution barriers explaining the low adoption.
  7. Validation & gap-filling — cross-reference the channel menu (no category missed); verify all Phase-1 competitor channels documented; confirm minimum counts (25-35 total, 5-8 unconventional); verify URLs; targeted searches for gaps.
Show full SKILL.md (227 more words)Show less

Required fields per tactic

Tactic name & category · Company/source (URL) · Description of execution · Why it worked (mechanism) · Results (specific numbers preferred) · Requirements (Time [hrs/wk] · Budget [$ or Low/Med/High] · Skills) · Risk level (Low/Med/High) · Replicability for bootstrapped founders (High/Med/Low + reasoning) · Time-to-Signal (weeks/months until you know if it's working — not time to full results) · Loop Potential (Linear / Compounding-Weak / Compounding-Strong) · Capability Match (Writing / Video / Design / Technical / Sales / Community / Ads).

Output language

Body copy follows ${CLAUDE_PLUGIN_ROOT}/reference/writing-style.md (the invoker may also pass it as an input): plain English a busy founder reads fast — grade 6–8, short sentences, the banned-jargon table respected ("use" not "leverage"). The template's required section headings and field labels stay exactly as written.

Output template

Write to the supplied output path:

markdown
# Acquisition Tactics Research

## Research Limitations  (knowledge cutoff · file access · data gaps)

## Part 1: Competitor Acquisition Channels (PRIMARY FINDINGS)
### Channel Priority Map  — table: Competitor | Primary | Secondary | Minimal/Testing
### Detailed Competitor Tactics  — per competitor: channels with Tactic / Evidence / Effort or Budget
### Competitor Insights Summary  — most common channels · highest investment · channels with no observed activity

## Part 2: Industry-Wide & Adjacent Tactics
### Proven Tactics from This Industry  — 12-18 tactics, full required-fields schema
### Cross-Pollination from Adjacent Industries  — 5-8 tactics (industry, transfer rationale, adaptation needed)

## Part 3: Platform-Specific Tactics  — LinkedIn / Google / Product Hunt / Reddit / Twitter / Email / YouTube / Podcasts (2-4 each)

## Part 4: Emerging & Unconventional Tactics
### Emerging Channels (adoption still low)  — 3-5 tactics
### Unconventional & Non-Scalable (low competitor adoption)  — **≥5 tactics total** (rubric auto-FAILs at <5), with per-subsection minimums: Micro-Community (2-3) · Guerrilla/Stealth (1-2) · Psychological/FOMO (2-3) · Hyperlocal (0-1, if relevant). Each with Execution Steps, Documented Results, Requirements, Risk, **Execution Barriers**, Channel Characteristics
### Scrappy Competitor Playbook  — 3-5 tactics, each with the FULL per-tactic schema: **Company** (+URL+stage) · **Source** · **Stage When Used** · **Description** · **Why It Worked** · **Why Sharks Can't Copy** (brand constraints / scale / too personal / approval processes / cultural mismatch) · **Evidence/Results** · **Replicability** (High/Med/Low + notes). Distinct from the Dashboard's "Scrappy Advantage Tactics" summary table below.

## Tactics Summary Dashboard
### By Category  — table: Category | # | Avg Effort | Avg Budget | Competitor Adoption
### Effort-to-Budget-Signal Matrix  — Quick Signal (<4wk) / Medium (1-3mo) / Slow (3mo+), each: Tactic | Effort | Budget | Loop Potential | Capabilities
### Loop Potential Summary  — Compounding-Strong / Compounding-Weak / Linear
### Scrappy Advantage Tactics  — table: Tactic | Why Sharks Can't Copy | Capability Required
### Competitor Adoption Analysis  — High (70%+) / Medium (30-70%) / Low (<30%) with budgets + execution barriers

## Research Sources  (alphabetized URLs)

## Self-Validation Checklist ✅
Before submitting, confirm (write this section into the file — checked boxes):
- [ ] Minimum 25-35 tactics documented across all categories
- [ ] All direct competitors' primary channels documented with tactical details
- [ ] 5-8 unconventional tactics documented (~20-25% of total)
- [ ] All major platform categories covered (LinkedIn, Google, Reddit, etc.)
- [ ] All URLs verified and accessible
- [ ] All tactics include required fields (Description, Requirements, Risk Level, Execution Barriers)
- [ ] Research Limitations section filled out
- [ ] Effort-to-Budget/Signal Matrix completed (neutral presentation, no prioritization)
- [ ] Competitor Adoption Analysis completed (high/medium/low categories with execution barriers)
- [ ] Ethical guidelines followed (no manipulative/deceptive tactics)
- [ ] No strategic recommendations made (deferred to Strategic Prioritization)
- [ ] No implementation plans or roadmaps included (deferred to Implementation stage)
- [ ] No prescriptive language used ("recommended," "should," "best for this founder," "ideal")
- [ ] No week-by-week plans, budget allocations, or tactical playbooks included
- [ ] Conclusion is purely descriptive (what was found) not prescriptive (what to do)

Before you return (BLOCKING self-check)

These three are REQUIRED in the written file, not just self-run in your head. Before returning, confirm each literal section is present:

  1. ## Self-Validation Checklist — written into the output with its checkbox items.
  2. ### Scrappy Competitor Playbook — 3-5 tactics with the full per-tactic schema (Company · Source · Stage · Description · Why It Worked · Why Sharks Can't Copy · Evidence · Replicability).
  3. ≥5 unconventional tactics under Part 4's Unconventional & Non-Scalable section.

If any are missing, write them before returning — they are required, not optional. If you are running low on length budget, trim Part 1-3 detail, NEVER these. (The reviewer rubric auto-FAILs at <5 unconventional and a missing Self-Validation Checklist.)

© acogood, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugin/skills/enrichment-acquisition-tactics of acogood/diffmode_free.

Open the folder on GitHubat commit c175a4d

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Questions about Enrichment Acquisition Tactics

What does Enrichment Acquisition Tactics do?

Comprehensive acquisition-tactics audit for a founder's industry (AI-CMO enrichment ENR-004). Enrichment Acquisition Tactics is an agent skill from acogood/diffmode_free. Comprehensive acquisition-tactics audit for a founder's industry (AI-CMO enrichment ENR-004).

When should I use Enrichment Acquisition Tactics?

Enrichment Acquisition Tactics fits situations like: running the enrichment stages acquisition-tactics dimension.

How do I install Enrichment Acquisition Tactics in Claude Code?

Run `npx skills add acogood/diffmode_free --skill enrichment-acquisition-tactics -a claude-code`. Or copy the skill folder (plugin/skills/enrichment-acquisition-tactics in acogood/diffmode_free) into .claude/skills/enrichment-acquisition-tactics in your project. Claude Code loads it when a task matches its description.

How do I install Enrichment Acquisition Tactics in Codex?

Run `npx skills add acogood/diffmode_free --skill enrichment-acquisition-tactics -a codex`. Or copy the skill folder (plugin/skills/enrichment-acquisition-tactics in acogood/diffmode_free) into .agents/skills/enrichment-acquisition-tactics in your project. Codex loads it when a task matches its description.

Can I use Enrichment Acquisition Tactics in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add acogood/diffmode_free --skill enrichment-acquisition-tactics -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/enrichment-acquisition-tactics, .gemini/skills/enrichment-acquisition-tactics, .github/skills/enrichment-acquisition-tactics and .opencode/skills/enrichment-acquisition-tactics in your project.

What does Enrichment Acquisition Tactics need to run?

SKILL.md names no scripts, command-line tools or credentials: Enrichment Acquisition Tactics is instructions for the agent only.

Does Enrichment Acquisition Tactics access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Enrichment Acquisition Tactics safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Enrichment Acquisition Tactics use?

Enrichment Acquisition Tactics is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Enrichment Acquisition Tactics use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Enrichment Acquisition Tactics?

Skills that share tags, products or a category with Enrichment Acquisition Tactics: Idea Refinement (addyosmani/agent-skills, 105k stars), HTML PPT Studio (lewislulu/html-ppt-skill, 8.6k stars), Agent Browser (quran/quran.com-frontend-next, 1.9k stars) and Dependency Watch (telegramdesktop/tdesktop, 33k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Enrichment Acquisition Tactics?

acogood (a GitHub user) maintains it in acogood/diffmode_free, which has 163 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on August 10, 2026.

Source: acogood/diffmode_free on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.