SEO Keyword Clustering
AgriciDaniel/claude-seo
Clusters keywords by how much their search results overlap and designs a hub-and-spoke content plan with an internal link matrix and an interactive cluster map.
A skill your agent uses when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar…
Install Content Gap Analysis
$ npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install aaron-he-zhu/aaron-marketing-skills content-gap-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/seo-geo/survey/content-gap-analysis .claude/skills/content-gap-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-gap-analysis" agent skill from https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysis into .claude/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install aaron-he-zhu/aaron-marketing-skills content-gap-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/seo-geo/survey/content-gap-analysis .agents/skills/content-gap-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysis into .agents/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install aaron-he-zhu/aaron-marketing-skills content-gap-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/seo-geo/survey/content-gap-analysis .cursor/skills/content-gap-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-gap-analysis" agent skill from https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysis into .cursor/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills.git --path seo-geo/survey/content-gap-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install aaron-he-zhu/aaron-marketing-skills content-gap-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/seo-geo/survey/content-gap-analysis .gemini/skills/content-gap-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysis into .gemini/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install aaron-he-zhu/aaron-marketing-skills content-gap-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/seo-geo/survey/content-gap-analysis .github/skills/content-gap-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysis into .github/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install aaron-he-zhu/aaron-marketing-skills content-gap-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/seo-geo/survey/content-gap-analysis .opencode/skills/content-gap-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-gap-analysis" agent skill from https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/seo-geo/survey/content-gap-analysis into .opencode/skills/content-gap-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-gap-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-gap-analysis- GitHub stars
- 2.9k
- Used in
- 1 other repo
- Token cost
- ~1.8k tokens
- SKILL.md length
- 669 words
- Files
- 4 (incl. references)
- Skills in repo
- 119
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar…
- Works in 2 steps: No competitor domains given and none… → Your own domain/content inventory is…
- The user asks to find content gaps
- SKILL.md covers Quick Start, Skill Contract, Data Sources and Decision Gates, plus 6 more sections
- Calls python3
What it does
Content Gap Analysis is an agent skill from aaron-he-zhu/aaron-marketing-skills. Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/analysis-templates.md`, `references/example-report.md` and `references/gap-analysis-frameworks.md`). Compatibility notes: Claude Code and compatible agent-skill hosts
It sits in Marketing & SEO, covering Keyword research and Content strategy. The repository describes itself as: 120 marketing skills as an AI marketing staff — plugin, portable skills, or an 8-bot team across 7 disciplines (narrative, SEO/GEO, social, email, paid, influencer, launch) on… The licence is Apache-2.0.
When your agent uses it
- The user asks to find content gaps
- Builds a competitor-relative coverage map of missing topics
- Editorial-calendar opportunities
Example prompts
- “find content gaps”
- “竞品写了什么”
- “还应该写什么”
- “/content-gap-analysis”
Requirements
- Python 3
- Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- No competitor domains given and none inferable from CLAUDE.md or prior research → ask the user to name 1-3 competitors, OR offer to switch…
- Your own domain/content inventory is unavailable and cannot be fetched → ask for the site URL or a content list, since "gap" requires…
What it can do on your machine
Read from SKILL.md and the folder at commit 0ab9024. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Compatibility
Claude Code and compatible agent-skill hosts
From compatibility in the SKILL.md frontmatter.
Context cost
Content Gap Analysis loads about 1.8k tokens when it runs, and up to ~4.5k if it reads all its reference files. Until then it costs about 69 tokens; SKILL.md has 669 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from aaron-he-zhu/aaron-marketing-skills at commit 0ab9024, republished under its Apache-2.0 licence (© aaron-he-zhu). 669 words, ~1,801 tokens.
Download SKILL.mdSave it as
.claude/skills/content-gap-analysis/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- content-gap-analysis
- description
- Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
- compatibility
- Claude Code and compatible agent-skill hosts
- slug
- content-gap-analysis
- displayName
- Content Gap Analysis · 内容缺口
- summary
- 内容缺口/选题规划
- version
- 20.1.0
- license
- Apache-2.0
- homepage
- https://github.com/aaron-he-zhu/aaron-marketing-skills
- when_to_use
- Use when finding content gaps between two domains, discovering missing topics, or identifying coverage holes versus competitors.
- argument-hint
- <your domain> <competitor domain>
- metadata.author
- aaron-he-zhu
- metadata.version
- 20.1.0
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]What content am I missing compared to my top 3 competitors?Skill Contract
Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.
- Reads: your domain, competitor domains, topic/content-type focus, audience, business goals, and any user-provided or tool content inventory.
- Writes: a user-facing analysis and reusable summary.
- Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to
memory/hot-cache.md,memory/open-loops.md, andmemory/research/. - Done when: each prioritized gap names the competitor(s) that cover it and you don't; gaps are bucketed into Quick Wins / Strategic Builds / Long-term; and the deliverable includes a dated content calendar entry per Quick Win.
- Primary next skill: content-writer when the prioritized gap list is approved.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.
Trend-scout as a gap-discovery input (keyless): feed the multi-source trend scout — Google Trends RSS plus Hacker News and Reddit, via scripts/connectors/rss_monitor.py — to surface rising topics your competitors and you may both miss. Treat each hit as a candidate gap, then check it against your and competitor coverage in steps 5-7. Mark these signals Estimated. See CONNECTORS.md ~~trend database.
Keyless competitor-coverage inventory: python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" map <competitor-domain> --search "<topic>" --limit 1000 lists a competitor's URLs ordered by relevance to the topic — a fast Measured coverage inventory for steps 5-7 — and firecrawl.py scrape <url> reads any candidate page as rendered markdown. robots.txt is pre-flighted locally; a Disallow is refused per SECURITY.md §Scraping Boundaries. Firecrawl keyless free tier (~1,000 credits/mo). See scripts/connectors/README.md.
Decision Gates
Stop and ask — gap analysis is competitor-relative and cannot run on demand alone:
- No competitor domains given and none inferable from
CLAUDE.mdor prior research → ask the user to name 1-3 competitors, OR offer to switch to keyword-research for demand-side discovery instead. - Your own domain/content inventory is unavailable and cannot be fetched → ask for the site URL or a content list, since "gap" requires knowing current coverage.
Continue silently — do not stop for: which 3-5 named competitors to deep-dive (pick the closest); missing optional tool data (mark Estimated/N/A and proceed); ambiguous topic scope (analyze the full overlap and flag the broadest clusters).
Show full SKILL.md (287 more words)Show less
Instructions
When a user requests content gap analysis:
- Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
- Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
- Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
- Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
- Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
- Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
- Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
- Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
- Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.
Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
Quality bar: every gap names the competitor that covers it, its volume or traffic estimate, and why it is worth closing — never list a bare topic without that evidence.
Reference: See Analysis Templates for the compact templates used in each step.
Example
See references/example-report.md for a full SaaS marketing sample.
Advanced Analysis
Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitorsTemporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?Intent-Based Gaps
Find gaps in our [commercial/informational] intent contentSave Results
Write path: memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md; promote durable gap priorities and competitor facts to memory/hot-cache.md. See Skill Contract §Save Results Template.
Reference Materials
- Analysis Templates — Gap-analysis templates
- Gap Analysis Frameworks — Audit and prioritization frameworks
- Example Report — Worked sample
Next Best Skill
Primary: content-writer.
© aaron-he-zhu, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in seo-geo/survey/content-gap-analysis of aaron-he-zhu/aaron-marketing-skills.
- SKILL.md
- references/analysis-templates.md
- references/example-report.md
- references/gap-analysis-frameworks.md
Open the folder on GitHubat commit 0ab9024
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in aaron-he-zhu/aaron-marketing-skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Content Gap Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Gap Analysis this skillaaron-he-zhu/aaron-marketing-skills | 2.9k | 1 repos | ~1.8k | Automated safety check: Pass | Apache-2.0 | |
| SEO Keyword ClusteringAgriciDaniel/claude-seo | 19k | 2 repos | ~3.3k | Automated safety check: Pass | MIT | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 19k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Strategic SEO PlanningAgriciDaniel/claude-seo | 19k | 5 repos | ~1.1k | Automated safety check: Pass | MIT | |
| Blog ClusterAgriciDaniel/claude-blog | 2.3k | 1 repos | ~4.9k | Automated safety check: Pass | MIT | |
| SEO Keyword ResearchVarnan-Tech/opendirectory | 674 | — | ~1.8k | Automated safety check: Pass | MIT |
Similar skills
SEO Content Brief Generator
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Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.
Strategic SEO Planning
AgriciDaniel/claude-seo
Builds an SEO strategy for a new or existing site: discovery, competitor analysis, site architecture, content plan, technical foundation and a four-phase roadmap.
Blog Cluster
AgriciDaniel/claude-blog
Semantic topic cluster planning and automated execution engine for claude-blog.
SEO Keyword Research
Varnan-Tech/opendirectory
SEO keyword research workflow for blog generation using Google Trends data.
Keyword Research
ViryaZheng/recomby-geo
Discover, analyze, and prioritize keywords for SEO and GEO content strategies.
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Related
Categories
Questions about Content Gap Analysis
What does Content Gap Analysis do?
A skill your agent uses when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar…. Content Gap Analysis is an agent skill from aaron-he-zhu/aaron-marketing-skills. Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities.
When should I use Content Gap Analysis?
Content Gap Analysis fits situations like: the user asks to find content gaps; builds a competitor-relative coverage map of missing topics; editorial-calendar opportunities.
How do I install Content Gap Analysis in Claude Code?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a claude-code`. Or copy the skill folder (seo-geo/survey/content-gap-analysis in aaron-he-zhu/aaron-marketing-skills) into .claude/skills/content-gap-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Content Gap Analysis in Codex?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a codex`. Or copy the skill folder (seo-geo/survey/content-gap-analysis in aaron-he-zhu/aaron-marketing-skills) into .agents/skills/content-gap-analysis in your project. Codex loads it when a task matches its description.
Can I use Content Gap Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill content-gap-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-gap-analysis, .gemini/skills/content-gap-analysis, .github/skills/content-gap-analysis and .opencode/skills/content-gap-analysis in your project.
What does Content Gap Analysis need to run?
Going by SKILL.md and its folder, Content Gap Analysis needs the command-line tools its instructions call (python3). Our summary lists: Python 3. Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts.
Does Content Gap Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content Gap Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Gap Analysis use?
Content Gap Analysis is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content Gap Analysis use?
About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.7k tokens, read only when the agent opens those files.
What are the alternatives to Content Gap Analysis?
Skills that share tags, products or a category with Content Gap Analysis: SEO Keyword Clustering (AgriciDaniel/claude-seo, 19k stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), Strategic SEO Planning (AgriciDaniel/claude-seo, 19k stars) and Blog Cluster (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Gap Analysis?
aaron-he-zhu (a GitHub user) maintains it in aaron-he-zhu/aaron-marketing-skills, which has 2,894 GitHub stars. The repository holds 119 skills in this directory. The repository was last updated on October 10, 2026.
Source: aaron-he-zhu/aaron-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.