---
name: seo-aeo-best-practices
description:
  SEO and AEO (Answer Engine Optimization) best practices including EEAT
  principles, structured data, and technical SEO. Use when implementing
  metadata, sitemaps, structured data, or optimizing content for search engines
  and AI assistants.
license: MIT
metadata:
  author: sanity
  version: "1.0.0"
---

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and
AI-powered answer engines (AEO). Includes Google's EEAT guidelines and
structured data implementation.

## When to Apply

Reference these guidelines when:

- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

## Resources

See `resources/` for detailed guidance:

- EEAT implementation
- Structured data patterns
- Technical SEO checklist
- AI/AEO considerations