Agent skill

Yandex Direct Creatives

Install Yandex Direct Creatives

skills CLI

$ npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install VKirill/claude-lane-stack yandex-direct-creatives --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/lane-stack/skills/yandex/yandex-direct-creatives .claude/skills/yandex-direct-creatives && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "yandex-direct-creatives" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives into .claude/skills/yandex-direct-creatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "yandex-direct-creatives", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install VKirill/claude-lane-stack yandex-direct-creatives --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/lane-stack/skills/yandex/yandex-direct-creatives .agents/skills/yandex-direct-creatives && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "yandex-direct-creatives" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives into .agents/skills/yandex-direct-creatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "yandex-direct-creatives", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install VKirill/claude-lane-stack yandex-direct-creatives --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/lane-stack/skills/yandex/yandex-direct-creatives .cursor/skills/yandex-direct-creatives && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "yandex-direct-creatives" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives into .cursor/skills/yandex-direct-creatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "yandex-direct-creatives", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/VKirill/claude-lane-stack.git --path plugins/lane-stack/skills/yandex/yandex-direct-creatives

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install VKirill/claude-lane-stack yandex-direct-creatives --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/lane-stack/skills/yandex/yandex-direct-creatives .gemini/skills/yandex-direct-creatives && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "yandex-direct-creatives" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives into .gemini/skills/yandex-direct-creatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "yandex-direct-creatives", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install VKirill/claude-lane-stack yandex-direct-creatives

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/lane-stack/skills/yandex/yandex-direct-creatives .github/skills/yandex-direct-creatives && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "yandex-direct-creatives" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives into .github/skills/yandex-direct-creatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "yandex-direct-creatives", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install VKirill/claude-lane-stack yandex-direct-creatives --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/lane-stack/skills/yandex/yandex-direct-creatives .opencode/skills/yandex-direct-creatives && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "yandex-direct-creatives" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/yandex/yandex-direct-creatives into .opencode/skills/yandex-direct-creatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "yandex-direct-creatives", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: yandex-direct-creatives
GitHub stars: 122
Token cost: ~2k tokens
SKILL.md length: 806 words
Files: 11 (incl. references)
Skills in repo: 49
Repo updated: Oct 9, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Tasks that involve CSV and tabular files
SKILL.md covers Use this skill when, Do not use this skill when, Purpose and Capabilities, plus 6 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
Tasks that involve Paid advertising

What it does

Yandex Direct Creatives is an agent skill from VKirill/claude-lane-stack. Написать объявление для Яндекс.Директа, разбить CSV кластеры на кампании и группы, шаблоны Direct по intent, лимиты заголовка Direct (56 символов ТГО), дополнительный заголовок Direct (30+15 пунктуации), структура группы Direct, креативы по CSV кластерам Key Collector. Do not use: API-отправка→yandex-direct, юр-ниши→legal-ru-marketing, Google Ads/VK Ads.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 11 other files, including reference files (for example `references/ad-formats.md`, `references/benchmarks-2026.md` and `references/campaign-types.md`).

It sits in Marketing & SEO, covering CSV and tabular files and Paid advertising. It works with Google Ads. The repository describes itself as: Multi-agent AI coding factory for one person — Claude Code PM + Codex/Qwen/Grok/Kimi/AGY writers, durable conveyor, auto-merge to main. The licence is MIT.

When your agent uses it

Tasks that involve CSV and tabular files
Tasks that involve Paid advertising

Example prompts

“/yandex-direct-creatives”

What it can do on your machine

Read from SKILL.md and the folder at commit 45fa19e. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Yandex Direct Creatives loads about 2k tokens when it runs, and up to ~32k if it reads all its reference files. Until then it costs about 95 tokens; SKILL.md has 806 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~95
When it runs · the whole SKILL.md, loaded when a task matches: ~2k
With references · SKILL.md plus every file in references/, read only if the agent opens them: ~32k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from VKirill/claude-lane-stack at commit 45fa19e, republished under its MIT licence (© VKirill). 806 words, ~2,043 tokens.

Download SKILL.mdSave it as .claude/skills/yandex-direct-creatives/SKILL.md (or your agent's skills folder). This skill also uses 10 other files; get the full folder from GitHub.

name: yandex-direct-creatives
description: Написать объявление для Яндекс.Директа, разбить CSV кластеры на кампании и группы, шаблоны Direct по intent, лимиты заголовка Direct (56 символов ТГО), дополнительный заголовок Direct (30+15 пунктуации), структура группы Direct, креативы по CSV кластерам Key Collector. Do not use: API-отправка→yandex-direct, юр-ниши→legal-ru-marketing, Google Ads/VK Ads.
stacks: yandex-direct, ru-ads, ru-marketing
tags: ads, ppc, ru, yandex, direct, creatives, csv-workflow
source: vechkasov-global-skills
risk: medium

Use this skill when

Пишешь объявления для Яндекс.Директа любого формата (ТГО, РСЯ-баннер, СмартБаннер, МастерКампания)
Получил CSV-выгрузку из Key Collector — нужно разбить на кампании / группы / объявления
Выбираешь шаблон под intent (informational / transactional / branded / navigational)
Проверяешь будет ли заголовок / текст в рамках лимитов Direct
Подбираешь минус-слова из не-целевых intent в том же CSV
Планируешь структуру naming ([intent]_[geo]_[product] для кампаний, [cluster_id]_[marker] для групп)
Готовишь batch ≥ 100 креативов — нужен canary-план
Получил ссылку на лендинг + CSV кластеров → нужны рекламные объявления Direct

Do not use this skill when

Реально вызываешь Direct API (Ads.add, moderate, polling статусов) → yandex-direct skill для envelope + services
Юр-проверка для регулируемых ниш (медицина, фарма, БАД, азартные игры, алкоголь) → legal-ru-marketing skill
Google Ads / VK Ads / TG Ads → их специализированные skills
SEO-семантика / органический поиск → seo-specialist агент или SEO skills
Контент-план / посты в соцсетях (не реклама) → copywriter

Purpose

Скилл даёт ads-specialist знания и шаблоны для написания качественных объявлений Яндекс.Директа по кластерам Key Collector CSV. Покрывает: per-field лимиты (с учётом правила «пунктуация в отдельном счётчике для доп. заголовка + текст»), стилистические запреты, intent-шаблоны, стратегию маппинга кластеров на структуру Direct, canary-протокол для batch'ей. Финальная валидация ложится на Direct API при загрузке — клиентского валидатора в скилле нет.

Capabilities

Landing page research (ОБЯЗАТЕЛЬНО перед креативами)

→ references/landing-page-research.md

Лимиты и модерация

Per-field лимиты символов для всех форматов Direct (ТГО, РСЯ, Видео, СмартБаннер, МастерКампания, ДинамическиеОбъявления): заголовок 1 — 56 симв., заголовок 2 — 30 симв. + 15 пунктуации, текст — 81 симв. Ограничения по возрастным маркерам (18+), лимиты на уровне аккаунт / кампания / группа.

→ references/limits-and-moderation.md

Запрещённые и нежелательные паттерны

Список стилистических запретов, за которые Direct снижает CTR или отклоняет при модерации: CAPS в заголовке, восклицательный спам (!!!), эмодзи в headline, превосходные степени («лучший», «№1», «самый»), цена без оговорки «от», запрещённые спецсимволы.

→ references/style-and-avoid.md

CSV-workflow Key Collector

Пайплайн обработки выгрузки Key Collector: формат файла (UTF-8 BOM, разделитель ;), 25 стандартных колонок, группировка по полю «Кластер», правило «минимум 2 объявления на кластер», фильтрация нецелевых intent в минус-слова.

→ references/csv-workflow.md

Стратегия маппинга кластеров на Direct

Decision-таблица: когда 1 кластер = 1 группа, когда N кластеров объединяются в одну кампанию. Naming-конвенция для кампаний и групп, stable ID, canary-протокол для загрузки batch ≥ 100 кластеров (5 % пробный запуск → анализ → полная волна).

→ references/cluster-to-campaign-strategy.md

Шаблоны объявлений по intent

4 intent × 2 шаблона каждый: заголовок 1, заголовок 2, текст объявления, 4 быстрые ссылки, 4 уточнения. Анти-шаблоны (что не писать под каждый intent). Покрывает: informational, transactional, branded, navigational.

→ references/composition-templates.md

Форматы и типы кампаний (overview)

Обзор форматов объявлений Direct: размеры баннеров РСЯ, особенности ТГО, СмартБаннер, ДинамическиеОбъявления, МастерКампания. Типы кампаний и критерии выбора между ними.

→ references/ad-formats.md, references/campaign-types.md

Бенчмарки 2026

Ориентировочные CTR / CPC / CPL по нишам (e-commerce, недвижимость, авто, услуги, B2B SaaS и др.) для оценки реалистичности KPI клиента.

→ references/benchmarks-2026.md

Таргетинг и ключевые слова

Операторы соответствия (точное, фразовое, широкое), минус-слова на уровне кампании и группы, аудиторные таргетинги, геотаргетинг, расписание показов.

→ references/targeting-and-keywords.md

Show full SKILL.md (362 more words)Show less

API Reference

Reference	Когда грузить	Что внутри
`landing-page-research.md`	перед написанием креативов для нового клиента	как через WebFetch вытащить бренд/услуги/USP/proof/гарантии/CTA с лендинга, как использовать данные в Title/Text/callouts
`limits-and-moderation.md`	при написании каждого креатива	per-field char-лимиты ТГО/РСЯ/Видео/Смарт/МК/ДО, 18+, лимиты кампания/группа/аккаунт
`style-and-avoid.md`	при ревью креатива	CAPS, !!!, эмодзи в headline, «лучший/№1», спецсимволы, без оговорки «от» в цене
`csv-workflow.md`	при работе с Key Collector CSV	формат UTF-8 BOM `;`, 25 колонок, пайплайн «Read → group by Кластер → 2+ ads per cluster»
`cluster-to-campaign-strategy.md`	при структурировании кампаний	decision-таблица 1-к-1 vs N-кластеров, naming, stable IDs, canary-протокол ≥ 100 кластеров
`composition-templates.md`	при написании конкретного объявления	4 intent × 2 шаблона × (заголовок + 2-й + текст + 4 ссылки + 4 уточнения), анти-шаблоны
`ad-formats.md`	overview форматов	базовый обзор форматов Direct
`campaign-types.md`	выбор типа кампании	(унаследовано)
`benchmarks-2026.md`	оценка плановых CTR/CPC	(унаследовано)
`targeting-and-keywords.md`	подбор таргетинга	(унаследовано)

Decision table: задача → reference

Что ты делаешь	Какой reference грузить первым
Пишу первое объявление для нового клиента	`landing-page-research.md` → `composition-templates.md` → проверка лимитов
Сел писать объявление под кластер	`composition-templates.md` → проверь `limits-and-moderation.md` → ревью по `style-and-avoid.md`
Получил CSV, не знаешь с чего начать	`csv-workflow.md` → `cluster-to-campaign-strategy.md`
Готов залить 130+ кластеров одной волной	`cluster-to-campaign-strategy.md` (раздел canary) ОБЯЗАТЕЛЬНО
Запрос: «какие лимиты для headline?»	`limits-and-moderation.md` (раздел ТГО)
Запрос: «можно ли писать «лучший»?»	`style-and-avoid.md`

When to load yandex-direct (API skill)

yandex-direct-creatives (этот скилл) — только КОНТЕНТ объявлений + структура кампаний.

yandex-direct (отдельный скилл) — для реальной отправки через API: envelope JSON-RPC, OAuth, services Campaigns/Ads/Keywords/Reports.

Грузи yandex-direct ДОПОЛНИТЕЛЬНО к этому скиллу когда:

реально вызываешь Ads.add / Ads.moderate
паршишь Reports v5 TSV ответ с polling
управляешь ставками через BidsService / KeywordBidsService

Behavioral Traits

Всегда проверяет лимиты символов перед финальной версией объявления — даже если кажется, что текст короткий
При получении CSV первым делом открывает csv-workflow.md, не начинает маппинг вслепую
Для batch ≥ 100 кластеров всегда предлагает canary-план — никогда не заливает всё сразу
При выборе шаблона называет intent явно (informational / transactional / branded / navigational), не угадывает

Important Constraints

NEVER пропускать проверку лимитов — модерация Direct отклоняет объявление автоматически, без предупреждения
NEVER вызывать Direct API из этого скилла — для этого есть yandex-direct
NEVER писать объявления для регулируемых ниш без пометки «требуется legal-ru-marketing»
ALWAYS называть intent кластера явно перед выбором шаблона
ALWAYS включать минус-слова из нецелевых intent при маппинге CSV

yandex-direct — envelope JSON-RPC, OAuth, services Campaigns/Ads/Keywords/Reports для реальной отправки
legal-ru-marketing — юридические ограничения для регулируемых ниш в российской рекламе

Files

SKILL.md and 10 other files (references) in plugins/lane-stack/skills/yandex/yandex-direct-creatives of VKirill/claude-lane-stack.

SKILL.md
references/ad-formats.md
references/benchmarks-2026.md
references/campaign-types.md
references/cluster-to-campaign-strategy.md
references/composition-templates.md
references/csv-workflow.md
references/landing-page-research.md
references/limits-and-moderation.md
references/style-and-avoid.md
references/targeting-and-keywords.md

Open the folder on GitHubat commit 45fa19e

Compare with similar skills

Yandex Direct Creatives next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Questions about Yandex Direct Creatives

What does Yandex Direct Creatives do?

Написать объявление для Яндекс.Директа, разбить CSV кластеры на кампании и группы, шаблоны Direct по intent, лимиты заголовка Direct (56 символов ТГО), дополнительный заголовок Direct (30+15…. Yandex Direct Creatives is an agent skill from VKirill/claude-lane-stack.Директа, разбить CSV кластеры на кампании и группы, шаблоны Direct по intent, лимиты заголовка Direct (56 символов ТГО), дополнительный заголовок Direct (30+15 пунктуации), структура группы Direct, креативы по CSV кластерам Key Collector.

When should I use Yandex Direct Creatives?

Yandex Direct Creatives fits situations like: tasks that involve CSV and tabular files; tasks that involve Paid advertising.

How do I install Yandex Direct Creatives in Claude Code?

Run `npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a claude-code`. Or copy the skill folder (plugins/lane-stack/skills/yandex/yandex-direct-creatives in VKirill/claude-lane-stack) into .claude/skills/yandex-direct-creatives in your project. Claude Code loads it when a task matches its description.

How do I install Yandex Direct Creatives in Codex?

Run `npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a codex`. Or copy the skill folder (plugins/lane-stack/skills/yandex/yandex-direct-creatives in VKirill/claude-lane-stack) into .agents/skills/yandex-direct-creatives in your project. Codex loads it when a task matches its description.

Can I use Yandex Direct Creatives in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/yandex-direct-creatives, .gemini/skills/yandex-direct-creatives, .github/skills/yandex-direct-creatives and .opencode/skills/yandex-direct-creatives in your project.

What does Yandex Direct Creatives need to run?

SKILL.md names no scripts, command-line tools or credentials: Yandex Direct Creatives is instructions for the agent only.

Does Yandex Direct Creatives access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Yandex Direct Creatives safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Yandex Direct Creatives use?

Yandex Direct Creatives is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Yandex Direct Creatives use?

About 2k tokens (SKILL.md is roughly 8.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 30k tokens, read only when the agent opens those files.

What are the alternatives to Yandex Direct Creatives?

Skills that share tags, products or a category with Yandex Direct Creatives: Troubleshoot Conversions (googleads/google-ads-api-developer-assistant, 100 stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars) and Ads (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Yandex Direct Creatives?

VKirill (a GitHub user) maintains it in VKirill/claude-lane-stack, which has 122 GitHub stars. The repository holds 49 skills in this directory. The repository was last updated on October 9, 2026.

Source: VKirill/claude-lane-stack on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Yandex Direct Creatives

Facts

At a glance

What it does

When your agent uses it

Example prompts

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Use this skill when

Do not use this skill when

Purpose

Capabilities

Landing page research (ОБЯЗАТЕЛЬНО перед креативами)

Лимиты и модерация

Запрещённые и нежелательные паттерны

CSV-workflow Key Collector

Стратегия маппинга кластеров на Direct

Шаблоны объявлений по intent

Форматы и типы кампаний (overview)

Бенчмарки 2026

Таргетинг и ключевые слова

API Reference

Decision table: задача → reference

When to load yandex-direct (API skill)

Behavioral Traits

Important Constraints

Related Skills

Files

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