Agent skill

User Persona Analysis

by vivy-yi in vivy-yi/xiaohongshu-skills

A skill your agent uses when analyzing Xiaohongshu audience demographics, understanding follower characteristics and behavior patterns, creating user personas to guide content strategy, identifying…

No licenceAuto-check passedWriting & Content

Install User Persona Analysis

skills CLI
$ npx skills add vivy-yi/xiaohongshu-skills --skill user-persona-analysis -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install vivy-yi/xiaohongshu-skills user-persona-analysis --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'skills/03-数据分析/user-persona-analysis' .claude/skills/user-persona-analysis && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
user-persona-analysis
GitHub stars
481
Token cost
~3.5k tokens
SKILL.md length
885 words
Files
1
Skills in repo
123
Repo updated
First seen
Licence
None found

At a glance

A skill your agent uses when analyzing Xiaohongshu audience demographics, understanding follower characteristics and behavior patterns, creating user personas to guide content strategy, identifying…

  • Works in 8 steps: Access Audience Data → Build Demographic Profile → Identify Psychographic Profile → …
  • Analyzing Xiaohongshu audience demographics
  • SKILL.md covers Overview, When to Use, Core Pattern and Quick Reference, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

User Persona Analysis is an agent skill from vivy-yi/xiaohongshu-skills. Use when analyzing Xiaohongshu audience demographics, understanding follower characteristics and behavior patterns, creating user personas to guide content strategy, identifying audience segments for targeting, or using audience insights to optimize content and engagement

Its SKILL.md is about 3.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy. It works with Xiaohongshu. The repository describes itself as: 139个完整的小红书运营技能 - Claude Code 技能插件系统。覆盖内容创作、账号运营、互动运营、数据分析、电商转化、平台规则、工具生态、营销推广、增长策略9大分类。

When your agent uses it

  • Analyzing Xiaohongshu audience demographics
  • Understanding follower characteristics and behavior patterns
  • Creating user personas to guide content strategy
  • Identifying audience segments for targeting

Example prompts

  • “/user-persona-analysis”

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Access Audience Data
  2. Build Demographic Profile
  3. Identify Psychographic Profile
  4. Map Behavioral Patterns
  5. Identify Audience Segments
  6. Apply Persona Insights to Content Strategy
  7. Validate and Refine Personas
  8. Create Persona-Based Content Calendar

What it can do on your machine

Read from SKILL.md and the folder at commit b42ff69. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

User Persona Analysis loads about 3.5k tokens when it runs. Until then it costs about 74 tokens; SKILL.md has 885 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~74
When it runs · the whole SKILL.md, loaded when a task matches
~3.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 885 words (~3,505 tokens).

“User persona analysis is the systematic examination of Xiaohongshu follower and audience demographics, behaviors, and preferences to create detailed user personas that guide content strategy, community engagement, and growth tactics.”

— opening of SKILL.md by vivy-yi
name
user-persona-analysis

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/03-数据分析/user-persona-analysis of vivy-yi/xiaohongshu-skills.

Open the folder on GitHubat commit b42ff69

Compare with similar skills

User Persona Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

User Persona Analysis compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
User Persona Analysis this skillvivy-yi/xiaohongshu-skills481—~3.5kAutomated safety check: PassNone
Blogger Distillerotter1101/blogger-distiller701—~3.8kAutomated safety check: NotesMIT
Wb Xhs Schedule Reviewwenziai/wenzi-xhs-agent-skills168—~816Automated safety check: PassNone
Xhs Keyword To Content Packageatian-create/lingzao-skill296—~722Automated safety check: PassMIT-0
Xhs Content Planautoclaw-cc/xiaohongshu-mcp-skills272—~141Automated safety check: PassMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT

Similar skills

  • Blogger Distiller

    otter1101/blogger-distiller

    A skill your agent uses when the user wants to analyze or distill a blogger/account on Xiaohongshu or Douyin, benchmark a target creator, or diagnose their own content strategy.

    701 GitHub stars~3.8k tokensUpdated 17 days ago
    Writing & ContentAuto-check: notes
  • Wb Xhs Schedule Review

    wenziai/wenzi-xhs-agent-skills

    A skill your agent uses when the user wants a Xiaohongshu posting calendar, weekly review board, first-10-post launch plan, 10-20-post positioning test, or data-based next-step plan.

    168 GitHub stars~816 tokensUpdated 11 days ago
    Writing & ContentAuto-check passed
  • Xhs Keyword To Content Package

    atian-create/lingzao-skill

    Lingzao lightweight XHS content workflow Skill that turns a Xiaohongshu keyword, topic, link, screenshot, reference image, saved notes, or inspiration material into a publishable one-stop content…

    296 GitHub stars~722 tokensUpdated 3 mo ago
    Writing & ContentAuto-check passed
  • Xhs Content Plan

    autoclaw-cc/xiaohongshu-mcp-skills

    小红书内容策划助手:搜索分析热门内容和竞品,帮助规划内容方向、选题、标签策略. An agent skill from autoclaw-cc/xiaohongshu-mcp-skills.

    272 GitHub stars~141 tokensUpdated 7 mo ago
    Writing & ContentAuto-check passed
  • Linkedin Content Planner

    sergebulaev/linkedin-skills

    Generate a 7-day LinkedIn content plan from a theme, audience, and pillars.

    4.4k GitHub starsUsed in 1 repo~2.1k tokens
    Writing & ContentAuto-check passed
  • Blog Post Drafting

    luongnv89/claude-howto

    Guides drafting a blog post from an idea and optional source material: research, brainstorming, outlining and version-tracked drafts, with user approval at each step.

    42k GitHub stars~2.1k tokensUpdated today
    Writing & ContentAuto-check passed

More from vivy-yi/xiaohongshu-skills

All 123 skills in this repo
  • Effect Monitoring

    vivy-yi/xiaohongshu-skills

    A skill your agent uses when monitoring Xiaohongshu marketing campaign performance, tracking promotion effectiveness, analyzing advertising ROI, measuring influencer collaboration results…

    481 GitHub starsUsed in 1 repo~4.5k tokens
    Auto-check passed
  • Traffic Acquisition

    vivy-yi/xiaohongshu-skills

    A skill your agent uses when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling…

    481 GitHub starsUsed in 1 repo~4k tokens
    Auto-check passed
  • Account Authentication

    vivy-yi/xiaohongshu-skills

    A skill your agent uses when applying for Xiaohongshu account verification (blue check), understanding verification types and benefits, preparing verification application materials, or increasing…

    481 GitHub stars~4.7k tokensUpdated 8 mo ago
    Auto-check passed
  • Account Positioning

    vivy-yi/xiaohongshu-skills

    A skill your agent uses when starting new Xiaohongshu accounts, struggling with unclear content direction, receiving inconsistent engagement, or needing to define target audience and vertical domain

    481 GitHub stars~1.2k tokensUpdated 8 mo ago
    Auto-check passed
  • Account Safety

    vivy-yi/xiaohongshu-skills

    A skill your agent uses when needing to protect account from hacking, unauthorized access, suspension, or other security threats on Xiaohongshu

    481 GitHub stars~1.5k tokensUpdated 8 mo ago
    Auto-check passed
  • Account Security

    vivy-yi/xiaohongshu-skills

    A skill your agent uses when protecting Xiaohongshu account from unauthorized access, preventing account theft, recovering compromised accounts, or implementing security measures to safeguard…

    481 GitHub stars~4.9k tokensUpdated 8 mo ago
    Auto-check passed

Works with

Questions about User Persona Analysis

What does User Persona Analysis do?

A skill your agent uses when analyzing Xiaohongshu audience demographics, understanding follower characteristics and behavior patterns, creating user personas to guide content strategy, identifying…. User Persona Analysis is an agent skill from vivy-yi/xiaohongshu-skills.

When should I use User Persona Analysis?

User Persona Analysis fits situations like: analyzing Xiaohongshu audience demographics; understanding follower characteristics and behavior patterns; creating user personas to guide content strategy; identifying audience segments for targeting.

How do I install User Persona Analysis in Claude Code?

Run `npx skills add vivy-yi/xiaohongshu-skills --skill user-persona-analysis -a claude-code`. Or copy the skill folder (skills/03-数据分析/user-persona-analysis in vivy-yi/xiaohongshu-skills) into .claude/skills/user-persona-analysis in your project. Claude Code loads it when a task matches its description.

How do I install User Persona Analysis in Codex?

Run `npx skills add vivy-yi/xiaohongshu-skills --skill user-persona-analysis -a codex`. Or copy the skill folder (skills/03-数据分析/user-persona-analysis in vivy-yi/xiaohongshu-skills) into .agents/skills/user-persona-analysis in your project. Codex loads it when a task matches its description.

Can I use User Persona Analysis in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add vivy-yi/xiaohongshu-skills --skill user-persona-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/user-persona-analysis, .gemini/skills/user-persona-analysis, .github/skills/user-persona-analysis and .opencode/skills/user-persona-analysis in your project.

What does User Persona Analysis need to run?

SKILL.md names no scripts, command-line tools or credentials: User Persona Analysis is instructions for the agent only.

Does User Persona Analysis access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is User Persona Analysis safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does User Persona Analysis use?

No licence was found for User Persona Analysis or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does User Persona Analysis use?

About 3.5k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to User Persona Analysis?

Skills that share tags, products or a category with User Persona Analysis: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Wb Xhs Schedule Review (wenziai/wenzi-xhs-agent-skills, 168 stars), Xhs Keyword To Content Package (atian-create/lingzao-skill, 296 stars) and Xhs Content Plan (autoclaw-cc/xiaohongshu-mcp-skills, 272 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains User Persona Analysis?

vivy-yi (a GitHub user) maintains it in vivy-yi/xiaohongshu-skills, which has 481 GitHub stars. The repository holds 123 skills in this directory. The repository was last updated on January 23, 2026.

Source: vivy-yi/xiaohongshu-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.