Agent skill

Social Listening

by vivy-yi in vivy-yi/xiaohongshu-skills

A skill your agent uses when needing to understand audience needs, monitor brand mentions, track competitor activities, discover trends, or gather market intelligence from Xiaohongshu conversations

No licenceAuto-check passedMarketing & SEO

Install Social Listening

skills CLI
$ npx skills add vivy-yi/xiaohongshu-skills --skill social-listening -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install vivy-yi/xiaohongshu-skills social-listening --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'skills/03-互动运营/social-listening' .claude/skills/social-listening && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
social-listening
GitHub stars
481
Token cost
~2.4k tokens
SKILL.md length
361 words
Files
1
Skills in repo
123
Repo updated
First seen
Licence
None found

At a glance

A skill your agent uses when needing to understand audience needs, monitor brand mentions, track competitor activities, discover trends, or gather market intelligence from Xiaohongshu conversations

  • Works in 4 steps: 优化仓储布局 → 考虑更快物流方案 → 提前备货 → …
  • Needing to understand audience needs
  • SKILL.md covers 概述, 使用场景, 核心模式 and 快速参考, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Social Listening is an agent skill from vivy-yi/xiaohongshu-skills. Use when needing to understand audience needs, monitor brand mentions, track competitor activities, discover trends, or gather market intelligence from Xiaohongshu conversations

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Social media marketing. It works with Xiaohongshu. The repository describes itself as: 139个完整的小红书运营技能 - Claude Code 技能插件系统。覆盖内容创作、账号运营、互动运营、数据分析、电商转化、平台规则、工具生态、营销推广、增长策略9大分类。

When your agent uses it

  • Needing to understand audience needs
  • Monitor brand mentions
  • Track competitor activities
  • Discover trends

Example prompts

  • “/social-listening”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. 优化仓储布局
  2. 考虑更快物流方案
  3. 提前备货
  4. 预期管理(告知发货时间)

What it can do on your machine

Read from SKILL.md and the folder at commit b42ff69. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Social Listening loads about 2.4k tokens when it runs. Until then it costs about 49 tokens; SKILL.md has 361 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~49
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 361 words (~2,421 tokens).

name
social-listening

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/03-互动运营/social-listening of vivy-yi/xiaohongshu-skills.

Open the folder on GitHubat commit b42ff69

Compare with similar skills

Social Listening next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Social Listening compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Social Listening this skillvivy-yi/xiaohongshu-skills481—~2.4kAutomated safety check: PassNone
Xiaohongshu Title Formula Matcherdontbesilent2025/dbskill11k1 repos~3.4kAutomated safety check: PassCustom licence
Xiaohongshu User Profilebrowser-act/skills6.1k—~2kAutomated safety check: PassMIT
Xiaohongshu Auto Postingbrowser-act/skills6.1k—~3.9kAutomated safety check: PassMIT
Guizang Social Cardsop7418/guizang-social-card-skill7.4k1 repos~7.8kAutomated safety check: PassAGPL-3.0
Cover Anchor Systemponyodong2026/ponyo-cover-anchor-system190—~1.1kAutomated safety check: PassNone

Similar skills

  • Xiaohongshu Title Formula Matcher

    dontbesilent2025/dbskill

    Matches a Xiaohongshu post topic to the best-fitting formulas from a library of 75 proven title patterns, rather than freely generating a title from scratch.

    11k GitHub starsUsed in 1 repo~3.4k tokens
    Marketing & SEOAuto-check passed
  • Xiaohongshu User Profile

    browser-act/skills

    Fetch Xiaohongshu (RedNote / xhs) user profile information and their published notes list by user ID, returning nickname, bio, follower/following counts, engagement totals, tags, and paginated notes…

    6.1k GitHub stars~2k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed
  • Xiaohongshu Auto Posting

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    Automates the complete Xiaohongshu (XHS / Little Red Book) content operation workflow: pain-point topic collection → style case collection → topic selection → content writing → publishing →…

    6.1k GitHub stars~3.9k tokensUpdated 1 mo ago
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  • Guizang Social Cards

    op7418/guizang-social-card-skill

    Produces social card sets for Xiaohongshu and WeChat: carousels, Live Photo motion cards and puzzle layouts, and WeChat cover pairs, rendered from single-file HTML.

    7.4k GitHub starsUsed in 1 repo~7.8k tokens
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  • Cover Anchor System

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    Designs Xiaohongshu and WeChat article covers around information density and a visual anchor, then writes a complete image prompt, color plan and critique.

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  • Account Authentication

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  • Account Positioning

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Works with

Categories

Questions about Social Listening

What does Social Listening do?

A skill your agent uses when needing to understand audience needs, monitor brand mentions, track competitor activities, discover trends, or gather market intelligence from Xiaohongshu conversations. Social Listening is an agent skill from vivy-yi/xiaohongshu-skills.

When should I use Social Listening?

Social Listening fits situations like: needing to understand audience needs; monitor brand mentions; track competitor activities; discover trends.

How do I install Social Listening in Claude Code?

Run `npx skills add vivy-yi/xiaohongshu-skills --skill social-listening -a claude-code`. Or copy the skill folder (skills/03-互动运营/social-listening in vivy-yi/xiaohongshu-skills) into .claude/skills/social-listening in your project. Claude Code loads it when a task matches its description.

How do I install Social Listening in Codex?

Run `npx skills add vivy-yi/xiaohongshu-skills --skill social-listening -a codex`. Or copy the skill folder (skills/03-互动运营/social-listening in vivy-yi/xiaohongshu-skills) into .agents/skills/social-listening in your project. Codex loads it when a task matches its description.

Can I use Social Listening in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add vivy-yi/xiaohongshu-skills --skill social-listening -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-listening, .gemini/skills/social-listening, .github/skills/social-listening and .opencode/skills/social-listening in your project.

What does Social Listening need to run?

SKILL.md names no scripts, command-line tools or credentials: Social Listening is instructions for the agent only.

Does Social Listening access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Social Listening safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Social Listening use?

No licence was found for Social Listening or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Social Listening use?

About 2.4k tokens (SKILL.md is roughly 9.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Social Listening?

Skills that share tags, products or a category with Social Listening: Xiaohongshu Title Formula Matcher (dontbesilent2025/dbskill, 11k stars), Xiaohongshu User Profile (browser-act/skills, 6.1k stars), Xiaohongshu Auto Posting (browser-act/skills, 6.1k stars) and Guizang Social Cards (op7418/guizang-social-card-skill, 7.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Social Listening?

vivy-yi (a GitHub user) maintains it in vivy-yi/xiaohongshu-skills, which has 481 GitHub stars. The repository holds 123 skills in this directory. The repository was last updated on January 23, 2026.

Source: vivy-yi/xiaohongshu-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.