Agent skill

Brand Operation

by vivy-yi in vivy-yi/xiaohongshu-skills

A skill your agent uses when operating a brand account on Xiaohongshu, managing official brand presence, building brand community, or scaling brand account growth and engagement

No licenceAuto-check passedMarketing & SEO

Install Brand Operation

skills CLI
$ npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install vivy-yi/xiaohongshu-skills brand-operation --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'skills/07-营销推广/brand-operation' .claude/skills/brand-operation && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-operation
GitHub stars
481
Token cost
~11k tokens
SKILL.md length
477 words
Files
1
Skills in repo
123
Repo updated
First seen
Licence
None found

At a glance

A skill your agent uses when operating a brand account on Xiaohongshu, managing official brand presence, building brand community, or scaling brand account growth and engagement

  • Works in 5 steps: Define Brand Strategy → Create Value-Driven Content → Engage and Build Community → …
  • Operating a brand account on Xiaohongshu
  • SKILL.md covers Overview, When to Use, Core Pattern and Quick Reference, plus 4 more sections
  • Calls black and bundle

What it does

Brand Operation is an agent skill from vivy-yi/xiaohongshu-skills. Use when operating a brand account on Xiaohongshu, managing official brand presence, building brand community, or scaling brand account growth and engagement

Its SKILL.md is about 11k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO. It works with Xiaohongshu. The repository describes itself as: 139个完整的小红书运营技能 - Claude Code 技能插件系统。覆盖内容创作、账号运营、互动运营、数据分析、电商转化、平台规则、工具生态、营销推广、增长策略9大分类。

When your agent uses it

  • Operating a brand account on Xiaohongshu
  • Managing official brand presence
  • Building brand community
  • Scaling brand account growth and engagement

Example prompts

  • “/brand-operation”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Define Brand Strategy
  2. Create Value-Driven Content
  3. Engage and Build Community
  4. Drive Conversions
  5. Analyze and Optimize

What it can do on your machine

Read from SKILL.md and the folder at commit b42ff69. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • black
    • bundle

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Operation loads about 11k tokens when it runs. Until then it costs about 43 tokens; SKILL.md has 477 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~43
When it runs · the whole SKILL.md, loaded when a task matches
~11k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 477 words (~10,706 tokens).

“Brand operation is the strategic management of an official brand account on Xiaohongshu to build brand awareness, engage with target audience, drive conversions, and create a cohesive brand presence that supports business objectives through consistent, value-driven content and community management.”

— opening of SKILL.md by vivy-yi
name
brand-operation

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/07-营销推广/brand-operation of vivy-yi/xiaohongshu-skills.

Open the folder on GitHubat commit b42ff69

Compare with similar skills

Brand Operation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Operation compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Operation this skillvivy-yi/xiaohongshu-skills481—~11kAutomated safety check: PassNone
Xiaohongshu Title Formula Matcherdontbesilent2025/dbskill11k1 repos~3.4kAutomated safety check: PassCustom licence
Content Launch Plannereunomia-bpf/eunomia.dev236—~1.9kAutomated safety check: PassMIT
Xhs Account Diagnosisatian-create/lingzao-skill296—~517Automated safety check: PassMIT-0
Wb Xhs Monetization Backsolvewenziai/wenzi-xhs-agent-skills168—~881Automated safety check: PassNone
Wb Xhs Topic Bankwenziai/wenzi-xhs-agent-skills168—~821Automated safety check: PassNone

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Works with

Categories

Questions about Brand Operation

What does Brand Operation do?

A skill your agent uses when operating a brand account on Xiaohongshu, managing official brand presence, building brand community, or scaling brand account growth and engagement. Brand Operation is an agent skill from vivy-yi/xiaohongshu-skills.

When should I use Brand Operation?

Brand Operation fits situations like: operating a brand account on Xiaohongshu; managing official brand presence; building brand community; scaling brand account growth and engagement.

How do I install Brand Operation in Claude Code?

Run `npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a claude-code`. Or copy the skill folder (skills/07-营销推广/brand-operation in vivy-yi/xiaohongshu-skills) into .claude/skills/brand-operation in your project. Claude Code loads it when a task matches its description.

How do I install Brand Operation in Codex?

Run `npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a codex`. Or copy the skill folder (skills/07-营销推广/brand-operation in vivy-yi/xiaohongshu-skills) into .agents/skills/brand-operation in your project. Codex loads it when a task matches its description.

Can I use Brand Operation in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add vivy-yi/xiaohongshu-skills --skill brand-operation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-operation, .gemini/skills/brand-operation, .github/skills/brand-operation and .opencode/skills/brand-operation in your project.

What does Brand Operation need to run?

Going by SKILL.md and its folder, Brand Operation needs the command-line tools its instructions call (black and bundle).

Does Brand Operation access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Operation safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Operation use?

No licence was found for Brand Operation or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Brand Operation use?

About 11k tokens (SKILL.md is roughly 43k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Operation?

Skills that share tags, products or a category with Brand Operation: Xiaohongshu Title Formula Matcher (dontbesilent2025/dbskill, 11k stars), Content Launch Planner (eunomia-bpf/eunomia.dev, 236 stars), Xhs Account Diagnosis (atian-create/lingzao-skill, 296 stars) and Wb Xhs Monetization Backsolve (wenziai/wenzi-xhs-agent-skills, 168 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Operation?

vivy-yi (a GitHub user) maintains it in vivy-yi/xiaohongshu-skills, which has 481 GitHub stars. The repository holds 123 skills in this directory. The repository was last updated on January 23, 2026.

Source: vivy-yi/xiaohongshu-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.