Graphic Case Study

Graphic Case Study

Generate a professionally designed B2B case study PDF from customer story details. Output is a single self-contained HTML file (opens in any browser) plus a print-ready PDF. Supports 7 page section layouts and 9 style presets.

Critical rules -- non-negotiable:

1. Every page MUST fit within the A4 canvas (1200×1697px). No content overflow.
2. ALL scalable font sizes use clamp(). Fixed px only for structural borders/lines.
3. Single self-contained HTML: all CSS inline. Zero external dependencies except font CDN link.
4. Never dump HTML in chat. Save to file, show summary only.
5. Results stat numbers MUST be visually dominant -- at least 3× body text size.
6. No generic AI slop: no Inter as display font, no purple gradient on white, no "Thank You" closing.

Step 1: Brief Intake

Need four things to start. If all four present in the message: skip to Step 2.

If any missing, ask exactly:

"To create your case study, I need four things:

1. Customer name -- company name (or a descriptor to anonymize: "Fortune 500 Retailer")
2. Challenge -- what problem did they have before using your product? (2-5 sentences)
3. Solution -- what did your product do to solve it? (features, approach)
4. Results -- measurable outcomes: ideally 3 stats (%, time saved, revenue impact, etc.)"

Wait for all four before continuing.

Step 2: Complete Intake

Ask all questions in one message, grouped by category. User can skip any -- defaults apply.

"A few questions before I start:

Content

1. Customer context -- industry, company size, location? (optional, used for overview page)
2. Testimonial -- customer quote (40 words max) + speaker name + title? (or "I'll add later")
3. Page count -- 1-pager (summary card) / 2-pager (standard, default) / 4-pager (detailed)
4. Customer logo -- URL or "none"

Design 5. Your company name -- vendor name for the CTA page (+ logo URL if available) 6. Style -- clean-slate / midnight-editorial / matt-gray / product-minimal / mint-pixel-corporate / warm-earth / brutalist / magazine-red / "show me options" 7. Orientation -- A4 portrait (default, 1200×1697) / landscape 4:3 (1200×900)

Output 8. Anonymize? -- Keep company name / replace with industry descriptor 9. Slug -- filename slug (e.g. "acme-corp-2025"); I'll derive from customer name if skipped"

Defaults if skipped:

If style = "show me options": Generate 3 single-page HTML previews (cover page only). Save to .claude-design/previews/style-a.html, style-b.html, style-c.html. Open each: open .claude-design/previews/style-a.html etc. Choose 3 style presets that match the case study context. Ask user to pick before Step 3.

Step 2.5: Internal Page Architecture (not shown to user)

Derive internally before Step 3. Never ask the user.

Hero metric identification: Scan results for the single most impressive number (largest %, biggest $, greatest multiplier). This metric gets accent-color treatment and maximum visual weight on the results page.

Page count -> structure template:

Visual character derived from style choice:

• clean-slate → professional authority, generous whitespace, enterprise-safe
• midnight-editorial → premium dark, editorial weight, tech/AI companies
• matt-gray → trusted neutral, operational, board-safe
• warm-earth → approachable warmth, consulting/agency/services
• brutalist → bold standout, design-forward, attention-commanding
• If not specified: default to clean-slate for B2B SaaS, midnight-editorial for technical companies.

Step 3: Page Structure

Read references/page-library.md before planning.

Plan the full page sequence. Assign section types from the 7 in references/page-library.md to each page section. Multiple sections can stack within one page.

Output as numbered list with [section-type] labels per page. Example for 2-pager:

Proposed structure (2 pages, clean-slate style):

Page 1:
  [cover] -- Acme Corp cut reporting time by 80%
  [challenge-solution] -- manual process / DataPulse automation

Page 2:
  [results] -- 80% time saved, 95% error reduction, $200K saved
  [closing-cta] -- Get in touch: hello@datapulse.io

Does this structure work, or should I adjust anything?

Wait for confirmation before Step 4.

Step 4: Content Draft

Write per-page-section copy. Plain text only -- no HTML yet.

Copy rules per section:

• cover: company name + headline result (12 words max, MUST lead with the number: "Acme cut reporting time by 80%") + optional category label ("Customer Success Story")
• overview: 4 facts only -- Industry / Company size / Location / Use case -- each value 4 words max
• challenge: context paragraph (2-3 sentences) + 3 pain points (1 sentence each, no bullet filler)
• solution: 2-3 feature callouts -- feature name (3 words max) + 1-sentence outcome description each
• results: 3 metrics (number + short label + 1-line context). Optional: 2-sentence narrative. ZERO body copy at same weight as the numbers.
• testimonial: exact quote (40 words max) + speaker name + title + company
• closing-cta: headline (5 words max) + CTA action text (3 words) + email + URL (both required)

Forbidden words (no exceptions): "powerful", "seamless", "game-changing", "leverage", "innovative", "revolutionary", "transform", "cutting-edge", "robust", "unlock", "scalable" (as filler adjective).

Copy philosophy: Numbers beat adjectives. Lead every section with the outcome, not the feature. Fragments are fine.