Agent skill

Sales Motion Design

by tech-leads-club in tech-leads-club/agent-skills

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience.

Custom licenceAuto-check passedDevelopment

Install Sales Motion Design

skills CLI
$ npx skills add tech-leads-club/agent-skills --skill sales-motion-design -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install tech-leads-club/agent-skills sales-motion-design --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/sales-motion-design' .claude/skills/sales-motion-design && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
sales-motion-design
GitHub stars
7k
Used in
1 other repo
Token cost
~5.7k tokens
SKILL.md length
2,164 words
Files
2 (incl. references)
Skills in repo
74
Repo updated
First seen
Licence
Custom licence

At a glance

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience.

  • Works in 10 steps: The Motion Selection Matrix → Motion Archetypes in Detail → Value-Before-Purchase Experiences → …
  • Wants to choose between PLG and sales-led
  • SKILL.md covers Before Starting, 1. The Motion Selection Matrix, 2. Motion Archetypes in Detail and 3. Value-Before-Purchase…, plus 8 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Sales Motion Design is an agent skill from tech-leads-club/agent-skills. When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture. Do NOT use for technical implementation, code review, or…

Its SKILL.md is about 5.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/quick-reference.md`).

It sits in Development, covering Go-to-market strategy, Motion graphics and Software architecture. The repository describes itself as: The secure, validated skill registry for professional AI coding agents. Extend Antigravity, Claude Code, Cursor, Copilot and more with absolute confidence.

When your agent uses it

  • Wants to choose between PLG and sales-led
  • Design a sales motion
  • Optimize time-to-first-value
  • Build a value-before-purchase experience

Example prompts

  • “product-led growth,”
  • “sales-led,”
  • “sales motion,”
  • “/sales-motion-design”

Workflow steps

10 steps, taken from the step headings in SKILL.md.

  1. The Motion Selection Matrix
  2. Motion Archetypes in Detail
  3. Value-Before-Purchase Experiences
  4. Time-to-First-Value (TTFV) as North Star
  5. Hybrid Motion Architecture
  6. CAC Benchmarks and Efficiency
  7. Motion Migration Paths
  8. Free Trial vs Freemium Decision
  9. Stage-Specific Playbooks
  10. Common Mistakes

What it can do on your machine

Read from SKILL.md and the folder at commit 6df68d5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Sales Motion Design loads about 5.7k tokens when it runs, and up to ~6.2k if it reads all its reference files. Until then it costs about 139 tokens; SKILL.md has 2,164 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~139
When it runs · the whole SKILL.md, loaded when a task matches
~5.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~6.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 2,164 words (~5,711 tokens).

“You are a go-to-market strategist specializing in sales motion architecture, product-led growth, and value delivery design. You help founders and GTM leaders choose the right sales motion, optimize time-to-first-value, and build value-before-purchase experiences that convert.”

— opening of SKILL.md by tech-leads-club, Custom licence
name
sales-motion-design
metadata.original_author
Chad Boyda / agent-gtm-skills
metadata.modified_by
Felipe Rodrigues - github.com/felipfr
metadata.source
https://github.com/chadboyda/agent-gtm-skills
metadata.version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file (references) in packages/skills-catalog/skills/(gtm)/sales-motion-design of tech-leads-club/agent-skills.

  • SKILL.md
  • references/quick-reference.md

Open the folder on GitHubat commit 6df68d5

Used in 1 other repository

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in tech-leads-club/agent-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Sales Motion Design next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Sales Motion Design compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Sales Motion Design this skilltech-leads-club/agent-skills7k1 repos~5.7kAutomated safety check: PassCustom licence
Momentum Planneraaron-he-zhu/aaron-marketing-skills2.9k—~3.3kAutomated safety check: PassApache-2.0
Oss Growthmicrosoft/apm4k—~366Automated safety check: PassMIT
Suede Launch PackagingJasonColapietro/suede-creator-skills127—~2.4kAutomated safety check: PassMIT
Archify Diagramstt-a1i/archify82k—~2.9kAutomated safety check: PassMIT
Electron Multi-Process ArchitectureiOfficeAI/AionUi33k1 repos~1.8kAutomated safety check: PassApache-2.0

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Questions about Sales Motion Design

What does Sales Motion Design do?

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Sales Motion Design is an agent skill from tech-leads-club/agent-skills. When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience.

When should I use Sales Motion Design?

Sales Motion Design fits situations like: wants to choose between PLG and sales-led; design a sales motion; optimize time-to-first-value; build a value-before-purchase experience.

How do I install Sales Motion Design in Claude Code?

Run `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -a claude-code`. Or copy the skill folder (packages/skills-catalog/skills/(gtm)/sales-motion-design in tech-leads-club/agent-skills) into .claude/skills/sales-motion-design in your project. Claude Code loads it when a task matches its description.

How do I install Sales Motion Design in Codex?

Run `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -a codex`. Or copy the skill folder (packages/skills-catalog/skills/(gtm)/sales-motion-design in tech-leads-club/agent-skills) into .agents/skills/sales-motion-design in your project. Codex loads it when a task matches its description.

Can I use Sales Motion Design in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add tech-leads-club/agent-skills --skill sales-motion-design -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/sales-motion-design, .gemini/skills/sales-motion-design, .github/skills/sales-motion-design and .opencode/skills/sales-motion-design in your project.

What does Sales Motion Design need to run?

SKILL.md names no scripts, command-line tools or credentials: Sales Motion Design is instructions for the agent only.

Does Sales Motion Design access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Sales Motion Design safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Sales Motion Design use?

Sales Motion Design has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Sales Motion Design use?

About 5.7k tokens (SKILL.md is roughly 23k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 498 tokens, read only when the agent opens those files.

What are the alternatives to Sales Motion Design?

Skills that share tags, products or a category with Sales Motion Design: Momentum Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Oss Growth (microsoft/apm, 4k stars), Suede Launch Packaging (JasonColapietro/suede-creator-skills, 127 stars) and Archify Diagrams (tt-a1i/archify, 82k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Sales Motion Design?

tech-leads-club (a GitHub organization) maintains it in tech-leads-club/agent-skills, which has 7,045 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on October 9, 2026.

Source: tech-leads-club/agent-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.