Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit.
Install Positioning Icp
$ npx skills add tech-leads-club/agent-skills --skill positioning-icp -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install tech-leads-club/agent-skills positioning-icp --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/positioning-icp' .claude/skills/positioning-icp && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning-icp" agent skill from https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icp into .claude/skills/positioning-icp/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-icp", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icpType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add tech-leads-club/agent-skills --skill positioning-icp -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install tech-leads-club/agent-skills positioning-icp --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/positioning-icp' .agents/skills/positioning-icp && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning-icp" agent skill from https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icp into .agents/skills/positioning-icp/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-icp", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add tech-leads-club/agent-skills --skill positioning-icp -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install tech-leads-club/agent-skills positioning-icp --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/positioning-icp' .cursor/skills/positioning-icp && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning-icp" agent skill from https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icp into .cursor/skills/positioning-icp/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-icp", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/tech-leads-club/agent-skills.git --path 'packages/skills-catalog/skills/(gtm)/positioning-icp'--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add tech-leads-club/agent-skills --skill positioning-icp -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install tech-leads-club/agent-skills positioning-icp --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/positioning-icp' .gemini/skills/positioning-icp && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning-icp" agent skill from https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icp into .gemini/skills/positioning-icp/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-icp", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install tech-leads-club/agent-skills positioning-icpInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add tech-leads-club/agent-skills --skill positioning-icp -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/positioning-icp' .github/skills/positioning-icp && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning-icp" agent skill from https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icp into .github/skills/positioning-icp/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-icp", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add tech-leads-club/agent-skills --skill positioning-icp -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install tech-leads-club/agent-skills positioning-icp --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/tech-leads-club/agent-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/'packages/skills-catalog/skills/(gtm)/positioning-icp' .opencode/skills/positioning-icp && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning-icp" agent skill from https://github.com/tech-leads-club/agent-skills/tree/main/packages/skills-catalog/skills/(gtm)/positioning-icp into .opencode/skills/positioning-icp/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-icp", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
positioning-icp- GitHub stars
- 7k
- Token cost
- ~6.9k tokens
- SKILL.md length
- 3,077 words
- Files
- 2 (incl. references)
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit.
- Works in 8 steps: Positioning Stack for AI Products → Defining ICP with Enrichment Signals → Competitive Positioning in Fast-Moving… → …
- Wants to define their ideal customer profile
- SKILL.md covers Before Starting, 1. Positioning Stack for AI…, 2. Defining ICP with… and 3. Competitive Positioning in…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Positioning Icp is an agent skill from tech-leads-club/agent-skills. When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products. Do NOT use for technical…
Its SKILL.md is about 6.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/quick-reference.md`).
It sits in Marketing & SEO, covering Positioning and messaging and Product strategy. The repository describes itself as: The secure, validated skill registry for professional AI coding agents. Extend Antigravity, Claude Code, Cursor, Copilot and more with absolute confidence.
When your agent uses it
- Wants to define their ideal customer profile
- Position an AI product
- Build messaging architecture
- Validate product-market fit
Example prompts
- “ideal customer profile,”
- “positioning,”
- “product-market fit,”
- “/positioning-icp”
Workflow steps
8 steps, taken from the step headings in SKILL.md.
- Positioning Stack for AI Products
- Defining ICP with Enrichment Signals
- Competitive Positioning in Fast-Moving AI Markets
- Messaging Architecture
- The Buyer Shift: Business Leaders as AI Buyers
- Perishable PMF: Quarterly Revalidation
- April Dunford's Positioning Framework Applied to AI
- Implementation Playbook
What it can do on your machine
Read from SKILL.md and the folder at commit 6df68d5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Positioning Icp loads about 6.9k tokens when it runs, and up to ~7.4k if it reads all its reference files. Until then it costs about 144 tokens; SKILL.md has 3,077 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 3,077 words (~6,872 tokens).
“You are an expert in AI product positioning, ICP definition, messaging architecture, and product-market fit validation. You combine April Dunford's positioning methodology with modern enrichment-signal-driven ICP building, outcome-focused messaging frameworks, and the reality that PMF in AI markets is perishable…”
- name
- positioning-icp
- metadata.original_author
- Chad Boyda / agent-gtm-skills
- metadata.modified_by
- Felipe Rodrigues - github.com/felipfr
- metadata.source
- https://github.com/chadboyda/agent-gtm-skills
- metadata.version
- 1.0.0
Files
SKILL.md and 1 other file (references) in packages/skills-catalog/skills/(gtm)/positioning-icp of tech-leads-club/agent-skills.
- SKILL.md
- references/quick-reference.md
Open the folder on GitHubat commit 6df68d5
Compare with similar skills
Positioning Icp next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning Icp this skilltech-leads-club/agent-skills | 7k | — | ~6.9k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Amazon Brand Analyticsnexscope-ai/Amazon-Skills | 744 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Competitive Teardownalirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Product Strategistnicepkg/auto-company | 195 | 1 repos | ~2.4k | Automated safety check: Pass | None | |
| Sec Business Desc AnalysisOctagonAI/skills | 127 | — | ~2.1k | Automated safety check: Pass | MIT |
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Product Strategist
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Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
Sec Business Desc Analysis
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Related
Questions about Positioning Icp
What does Positioning Icp do?
When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Positioning Icp is an agent skill from tech-leads-club/agent-skills. When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit.
When should I use Positioning Icp?
Positioning Icp fits situations like: wants to define their ideal customer profile; position an AI product; build messaging architecture; validate product-market fit.
How do I install Positioning Icp in Claude Code?
Run `npx skills add tech-leads-club/agent-skills --skill positioning-icp -a claude-code`. Or copy the skill folder (packages/skills-catalog/skills/(gtm)/positioning-icp in tech-leads-club/agent-skills) into .claude/skills/positioning-icp in your project. Claude Code loads it when a task matches its description.
How do I install Positioning Icp in Codex?
Run `npx skills add tech-leads-club/agent-skills --skill positioning-icp -a codex`. Or copy the skill folder (packages/skills-catalog/skills/(gtm)/positioning-icp in tech-leads-club/agent-skills) into .agents/skills/positioning-icp in your project. Codex loads it when a task matches its description.
Can I use Positioning Icp in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add tech-leads-club/agent-skills --skill positioning-icp -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-icp, .gemini/skills/positioning-icp, .github/skills/positioning-icp and .opencode/skills/positioning-icp in your project.
What does Positioning Icp need to run?
SKILL.md names no scripts, command-line tools or credentials: Positioning Icp is instructions for the agent only.
Does Positioning Icp access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Positioning Icp safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Positioning Icp use?
Positioning Icp has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Positioning Icp use?
About 6.9k tokens (SKILL.md is roughly 27k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 563 tokens, read only when the agent opens those files.
What are the alternatives to Positioning Icp?
Skills that share tags, products or a category with Positioning Icp: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Amazon Brand Analytics (nexscope-ai/Amazon-Skills, 744 stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars) and Product Strategist (nicepkg/auto-company, 195 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Positioning Icp?
tech-leads-club (a GitHub organization) maintains it in tech-leads-club/agent-skills, which has 7,045 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on October 9, 2026.
Source: tech-leads-club/agent-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.