Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
When the user wants to create or update their product marketing context document.
Install Product Marketing
$ npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install sickn33/agentic-awesome-skills product-marketing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/product-marketing .claude/skills/product-marketing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "product-marketing" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketing into .claude/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install sickn33/agentic-awesome-skills product-marketing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/product-marketing .agents/skills/product-marketing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "product-marketing" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketing into .agents/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install sickn33/agentic-awesome-skills product-marketing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/product-marketing .cursor/skills/product-marketing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "product-marketing" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketing into .cursor/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/sickn33/agentic-awesome-skills.git --path skills/product-marketing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install sickn33/agentic-awesome-skills product-marketing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/product-marketing .gemini/skills/product-marketing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "product-marketing" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketing into .gemini/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install sickn33/agentic-awesome-skills product-marketingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/product-marketing .github/skills/product-marketing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "product-marketing" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketing into .github/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install sickn33/agentic-awesome-skills product-marketing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/product-marketing .opencode/skills/product-marketing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "product-marketing" agent skill from https://github.com/sickn33/agentic-awesome-skills/tree/main/skills/product-marketing into .opencode/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
product-marketing- GitHub stars
- 47k
- Used in
- 1 other repo
- Token cost
- ~2k tokens
- SKILL.md length
- 839 words
- Files
- 2
- Skills in repo
- 1,497
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to create or update their product marketing context document.
- Works in 12 steps: Check for Existing Context → Gather Information → Product Overview → …
- Wants to create
- SKILL.md covers When to Use, Workflow, Sections to Capture and Step 3: Create the Document, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Product Marketing is an agent skill from sickn33/agentic-awesome-skills. When the user wants to create or update their product marketing context document.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `evals/evals.json`).
It sits in Writing & Content. The repository describes itself as: AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 2,400+ agentic skills. Includes… The licence is MIT.
When your agent uses it
- Wants to create
- Update their product marketing context document
Example prompts
- “/product-marketing”
Workflow steps
12 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit b84d35a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Product Marketing loads about 2k tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 839 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from sickn33/agentic-awesome-skills at commit b84d35a, republished under its MIT licence (© sickn33). 839 words, ~2,031 tokens.
Download SKILL.mdSave it as
.claude/skills/product-marketing/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- product-marketing
- description
- When the user wants to create or update their product marketing context document.
- risk
- critical
- source
- https://github.com/coreyhaines31/marketingskills/tree/main/skills/product-marketing
- source_repo
- coreyhaines31/marketingskills
- source_type
- community
- date_added
- 2026-07-01
- license
- MIT
- license_source
- https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE
Product Marketing Context
When to Use
Use this skill when you need when the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to...
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at .agents/product-marketing.md.
Workflow
Step 1: Check for Existing Context
First, check if .agents/product-marketing.md already exists. Also check .claude/product-marketing.md and the legacy filename product-marketing-context.md (in either .agents/ or .claude/) for older setups — if found anywhere other than .agents/product-marketing.md, offer to move it to the canonical location.
If it exists:
- Read it and summarize what's captured
- Ask which sections they want to update
- Only gather info for those sections
If it doesn't exist, offer two options:
Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.
Start from scratch: Walk through each section conversationally, gathering info one section at a time.
Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
Step 2: Gather Information
If auto-drafting:
- Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
- Draft all sections based on what you find
- Present the draft and ask what needs correcting or is missing
- Iterate until the user is satisfied
If starting from scratch: Walk through each section below conversationally, one at a time. Don't dump all questions at once.
For each section:
- Briefly explain what you're capturing
- Ask relevant questions
- Confirm accuracy
- Move to the next
Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.
Sections to Capture
1. Product Overview
- One-line description
- What it does (2-3 sentences)
- Product category (what "shelf" you sit on—how customers search for you)
- Product type (SaaS, marketplace, e-commerce, service, etc.)
- Business model and pricing
2. Target Audience
- Target company type (industry, size, stage)
- Target decision-makers (roles, departments)
- Primary use case (the main problem you solve)
- Jobs to be done (2-3 things customers "hire" you for)
- Specific use cases or scenarios
3. Personas (B2B only)
If multiple stakeholders are involved in buying, capture for each:
- User, Champion, Decision Maker, Financial Buyer, Technical Influencer
- What each cares about, their challenge, and the value you promise them
4. Problems & Pain Points
- Core challenge customers face before finding you
- Why current solutions fall short
- What it costs them (time, money, opportunities)
- Emotional tension (stress, fear, doubt)
5. Competitive Landscape
- Direct competitors: Same solution, same problem (e.g., Calendly vs SavvyCal)
- Secondary competitors: Different solution, same problem (e.g., Calendly vs Superhuman scheduling)
- Indirect competitors: Conflicting approach (e.g., Calendly vs personal assistant)
- How each falls short for customers
Show full SKILL.md (320 more words)Show less
6. Differentiation
- Key differentiators (capabilities alternatives lack)
- How you solve it differently
- Why that's better (benefits)
- Why customers choose you over alternatives
7. Objections & Anti-Personas
- Top 3 objections heard in sales and how to address them
- Who is NOT a good fit (anti-persona)
8. Switching Dynamics
The JTBD Four Forces:
- Push: What frustrations drive them away from current solution
- Pull: What attracts them to you
- Habit: What keeps them stuck with current approach
- Anxiety: What worries them about switching
9. Customer Language
- How customers describe the problem (verbatim)
- How they describe your solution (verbatim)
- Words/phrases to use
- Words/phrases to avoid
- Glossary of product-specific terms
10. Brand Voice
- Tone (professional, casual, playful, etc.)
- Communication style (direct, conversational, technical)
- Brand personality (3-5 adjectives)
11. Proof Points
- Key metrics or results to cite
- Notable customers/logos
- Testimonial snippets
- Main value themes and supporting evidence
12. Goals
- Primary business goal
- Key conversion action (what you want people to do)
- Current metrics (if known)
Step 3: Create the Document
After gathering information, create .agents/product-marketing.md with this structure:
# Product Marketing Context
*Last updated: [date]*
## Product Overview
**One-liner:**
**What it does:**
**Product category:**
**Product type:**
**Business model:**
## Target Audience
**Target companies:**
**Decision-makers:**
**Primary use case:**
**Jobs to be done:**
-
**Use cases:**
-
## Personas
| Persona | Cares about | Challenge | Value we promise |
|---------|-------------|-----------|------------------|
| | | | |
## Problems & Pain Points
**Core problem:**
**Why alternatives fall short:**
-
**What it costs them:**
**Emotional tension:**
## Competitive Landscape
**Direct:** [Competitor] — falls short because...
**Secondary:** [Approach] — falls short because...
**Indirect:** [Alternative] — falls short because...
## Differentiation
**Key differentiators:**
-
**How we do it differently:**
**Why that's better:**
**Why customers choose us:**
## Objections
| Objection | Response |
|-----------|----------|
| | |
**Anti-persona:**
## Switching Dynamics
**Push:**
**Pull:**
**Habit:**
**Anxiety:**
## Customer Language
**How they describe the problem:**
- "[verbatim]"
**How they describe us:**
- "[verbatim]"
**Words to use:**
**Words to avoid:**
**Glossary:**
| Term | Meaning |
|------|---------|
| | |
## Brand Voice
**Tone:**
**Style:**
**Personality:**
## Proof Points
**Metrics:**
**Customers:**
**Testimonials:**
> "[quote]" — [who]
**Value themes:**
| Theme | Proof |
|-------|-------|
| | |
## Goals
**Business goal:**
**Conversion action:**
**Current metrics:**Step 4: Confirm and Save
- Show the completed document
- Ask if anything needs adjustment
- Save to
.agents/product-marketing.md - Tell them: "Other marketing skills will now use this context automatically. Run
/product-marketinganytime to update it."
Tips
- Be specific: Ask "What's the #1 frustration that brings them to you?" not "What problem do they solve?"
- Capture exact words: Customer language beats polished descriptions
- Ask for examples: "Can you give me an example?" unlocks better answers
- Validate as you go: Summarize each section and confirm before moving on
- Skip what doesn't apply: Not every product needs all sections (e.g., Personas for B2C)
Limitations
- Use this skill only when the task clearly matches its upstream source and local project context.
- Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
- Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.
© sickn33, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in skills/product-marketing of sickn33/agentic-awesome-skills.
- SKILL.md
- evals/evals.json
Open the folder on GitHubat commit b84d35a
Used in 1 other repository
We found 5 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in sickn33/agentic-awesome-skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Product Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Product Marketing this skillsickn33/agentic-awesome-skills | 47k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| HumanizerAzure-Samples/interview-coach-agent-framework | 173 | 38 repos | ~5.8k | Automated safety check: Pass | MIT | |
| Avoid AI Writingconorbronsdon/avoid-ai-writing | 4.9k | 3 repos | ~8.1k | Automated safety check: Pass | MIT | |
| JavaScript Concept Fact Checkerleonardomso/33-js-concepts | 67k | 1 repos | ~5k | Automated safety check: Pass | MIT | |
| User-Facing Text Cleanupguillaumemeyer/watermarks-remover | 24k | — | ~3.5k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Product Marketing
What does Product Marketing do?
When the user wants to create or update their product marketing context document. Product Marketing is an agent skill from sickn33/agentic-awesome-skills. When the user wants to create or update their product marketing context document.
When should I use Product Marketing?
Product Marketing fits situations like: wants to create; update their product marketing context document.
How do I install Product Marketing in Claude Code?
Run `npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a claude-code`. Or copy the skill folder (skills/product-marketing in sickn33/agentic-awesome-skills) into .claude/skills/product-marketing in your project. Claude Code loads it when a task matches its description.
How do I install Product Marketing in Codex?
Run `npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a codex`. Or copy the skill folder (skills/product-marketing in sickn33/agentic-awesome-skills) into .agents/skills/product-marketing in your project. Codex loads it when a task matches its description.
Can I use Product Marketing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sickn33/agentic-awesome-skills --skill product-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-marketing, .gemini/skills/product-marketing, .github/skills/product-marketing and .opencode/skills/product-marketing in your project.
What does Product Marketing need to run?
SKILL.md names no scripts, command-line tools or credentials: Product Marketing is instructions for the agent only.
Does Product Marketing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Product Marketing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Product Marketing use?
Product Marketing is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Product Marketing use?
About 2k tokens (SKILL.md is roughly 8.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Product Marketing?
Skills that share tags, products or a category with Product Marketing: Social (coreyhaines31/marketingskills, 54k stars), Humanizer (Azure-Samples/interview-coach-agent-framework, 173 stars), Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars) and JavaScript Concept Fact Checker (leonardomso/33-js-concepts, 67k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Product Marketing?
sickn33 (a GitHub user) maintains it in sickn33/agentic-awesome-skills, which has 47,405 GitHub stars. The repository holds 1,497 skills in this directory. The repository was last updated on October 9, 2026.
Source: sickn33/agentic-awesome-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.