Agent skill

Co Marketing

by sickn33 in sickn33/agentic-awesome-skills

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

MITAuto-check passedAgent Workflows

Install Co Marketing

skills CLI
$ npx skills add sickn33/agentic-awesome-skills --skill co-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install sickn33/agentic-awesome-skills co-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/co-marketing .claude/skills/co-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
co-marketing
GitHub stars
47k
Used in
1 other repo
Token cost
~2.7k tokens
SKILL.md length
1,143 words
Files
2
Skills in repo
1,497
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

  • Works in 7 steps: Audience Overlap Analysis → Partner Scoring Criteria → Where to Find Partners → …
  • Wants to find co-marketing partners
  • SKILL.md covers Before Starting, When to Use This Skill, Partner Identification Framework and Co-Marketing Campaign Types, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Co Marketing is an agent skill from sickn33/agentic-awesome-skills. When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `evals/evals.json`).

It sits in Agent Workflows, covering Brainstorming. The repository describes itself as: AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 2,400+ agentic skills. Includes… The licence is MIT.

When your agent uses it

  • Wants to find co-marketing partners
  • Plan joint campaigns
  • Brainstorm partnership opportunities

Example prompts

  • “/co-marketing”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Audience Overlap Analysis
  2. Partner Scoring Criteria
  3. Where to Find Partners
  4. Shared Audience Moments
  5. Combined Value Propositions
  6. Unique Assets Each Brings
  7. Campaign Idea Prompts

What it can do on your machine

Read from SKILL.md and the folder at commit b84d35a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • github.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Co Marketing loads about 2.7k tokens when it runs. Until then it costs about 32 tokens; SKILL.md has 1,143 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~32
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from sickn33/agentic-awesome-skills at commit b84d35a, republished under its MIT licence (© sickn33). 1,143 words, ~2,693 tokens.

Download SKILL.mdSave it as .claude/skills/co-marketing/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
co-marketing
description
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
risk
safe
source
https://github.com/coreyhaines31/marketingskills/tree/main/skills/co-marketing
source_repo
coreyhaines31/marketingskills
source_type
community
date_added
2026-07-01
license
MIT
license_source
https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE

You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When to Use This Skill

  • Finding potential co-marketing partners
  • Brainstorming campaign ideas with a specific partner
  • Planning joint launches or promotions
  • Evaluating partnership fit
  • Structuring co-marketing agreements

Partner Identification Framework

1. Audience Overlap Analysis

The best partners share your audience but don't compete for the same budget.

Ideal partner characteristics:

  • Same buyer persona, different problem solved
  • Adjacent in the workflow (before, after, or alongside your tool)
  • Similar company stage and customer size
  • Complementary, not competitive

Questions to identify partners:

  • What tools do your customers already use?
  • What do they use before/after your product?
  • Who else is selling to your ICP?
  • Which integrations do customers request most?
2. Partner Scoring Criteria

Rate potential partners (1-5) on:

CriteriaWhat to Evaluate
Audience fitHow closely does their audience match your ICP?
Audience sizeDo they have reach worth partnering for?
Brand alignmentWould you be proud to be associated?
Engagement qualityDo they have an active, engaged audience?
Reciprocity potentialCan you offer them equal value?
Ease of executionDo they have a partnerships team? History of co-marketing?
3. Where to Find Partners

Integration ecosystem:

  • Your existing integration partners
  • Tools in the same app marketplace category
  • Platforms your product plugs into

Adjacent categories:

  • Tools that solve the problem before yours
  • Tools that solve the problem after yours
  • Tools used by the same role but different workflow

Community signals:

  • Who sponsors the same podcasts/newsletters?
  • Who exhibits at the same conferences?
  • Who's active in the same communities?
  • Whose content does your audience share?

Data sources:

  • Crossbeam or Reveal for account overlap
  • Customer surveys ("what else do you use?")
  • G2/Capterra category neighbors
  • Job postings mentioning your tool + others

Co-Marketing Campaign Types

Content Partnerships
FormatEffortLead SharingBest For
Co-authored blog postLowShared byline, link exchangeThought leadership, SEO
Joint ebook/guideMediumGated, split leadsLead gen, deeper topic
Research reportHighGated, split leadsAuthority, PR
Guest newsletter swapLowEach keeps own leadsAudience exposure
Podcast guest exchangeLowEach keeps own leadsRelationship building
Webinars & Events
FormatEffortBest For
Joint webinarMediumLead gen, product education
Virtual summit panelMediumMulti-partner exposure
Co-hosted workshopHighHands-on education, deeper engagement
Conference booth sharingMediumCost splitting, audience overlap
Joint happy hour/dinnerLowRelationship building at events
Product & Integration Marketing
FormatEffortBest For
Integration launchMediumExisting integration partners
Joint case studyMediumShared customers
"Better together" landing pageLowIntegration discovery
Bundle or discountMediumConversion boost, cross-sell
In-app cross-promotionMediumUser activation
Community & Social
FormatEffortBest For
Social media takeoverLowAudience exposure
Joint giveaway/contestLowList building, engagement
Slack/Discord community collabLowCommunity building
Joint AMA or Twitter SpaceLowThought leadership

Brainstorming Partner Campaigns

When brainstorming with a specific partner, consider:

1. Shared Audience Moments
  • What trigger events matter to both audiences?
  • What seasonal moments align with both products?
  • What industry trends affect both customer bases?
2. Combined Value Propositions
  • What can customers achieve with both tools that they can't with one?
  • What workflow does the combination enable?
  • What pain point does the integration solve?
3. Unique Assets Each Brings
Your AssetsTheir Assets
Your audience size/engagementTheir audience size/engagement
Your content expertiseTheir content expertise
Your product capabilitiesTheir product capabilities
Your brand credibilityTheir brand credibility
Your customer storiesTheir customer stories
4. Campaign Idea Prompts

Ask these to generate ideas:

  • "What would we create if we had to launch something in 2 weeks?"
  • "What content do both our audiences desperately need?"
  • "What would make customers say 'finally, someone did this'?"
  • "What exclusive thing could we offer together?"
  • "What data do we both have that would make a compelling story?"

Approaching Potential Partners

Cold Outreach Template
Subject: [Your Company] + [Their Company] co-marketing idea

Hey [Name],

I'm [Role] at [Your Company]. We [one-line description].

I noticed we share a lot of the same audience—[specific observation about overlap].

I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch].

Would you be open to a quick call to explore?

[Your name]
Show full SKILL.md (472 more words)Show less
What to Prepare for the Call
  1. Account overlap data (if available via Crossbeam/Reveal)
  2. 2-3 specific campaign ideas (not just "let's do something")
  3. Your audience metrics (list size, traffic, engagement)
  4. Examples of past partnerships (shows you can execute)
  5. Clear ask (what you want from them, what you'll provide)

Structuring the Partnership

Key Questions to Align On
  • Lead ownership: How are leads split or shared?
  • Promotion commitments: What will each party do to promote?
  • Asset creation: Who creates what? Who approves?
  • Timeline: When does each phase happen?
  • Success metrics: How will you measure success?
  • Follow-up: Will you do more together if it works?
Simple Co-Marketing Agreement Outline
  1. Campaign description: What you're doing together
  2. Responsibilities: Who does what
  3. Timeline: Key dates and deadlines
  4. Lead handling: How leads are captured, shared, followed up
  5. Promotion: Minimum commitments from each side
  6. Branding: Logo usage, approval process
  7. Costs: Who pays for what (if any)
  8. Metrics sharing: What data you'll share post-campaign

Measuring Co-Marketing Success

Quantitative Metrics
  • Leads generated (total and per partner)
  • Lead quality (MQL/SQL conversion rate)
  • Revenue attributed
  • Audience growth (new subscribers, followers)
  • Content engagement (views, downloads, shares)
Qualitative Metrics
  • Ease of collaboration
  • Partner responsiveness
  • Audience reception
  • Brand lift
  • Relationship strengthened for future campaigns

Co-Marketing Checklist

Partner Identification
  • List tools your customers already use
  • Check Crossbeam/Reveal for account overlap
  • Score top 5 potential partners
  • Research their past co-marketing activities
Campaign Planning
  • Agree on campaign type and goals
  • Define lead sharing arrangement
  • Assign responsibilities and deadlines
  • Set success metrics
Execution
  • Create shared assets (landing page, content, etc.)
  • Coordinate promotion schedules
  • Brief both teams on talking points
Post-Campaign
  • Share metrics with partner
  • Debrief on what worked/didn't
  • Discuss future collaboration opportunities

Task-Specific Questions

  1. Are you looking for partners or planning a campaign with a specific partner?
  2. What type of co-marketing are you most interested in? (content, events, integrations, community)
  3. What's your audience size? (email list, social following, traffic)
  4. Do you have existing integration partners?
  5. Have you done co-marketing before? What worked/didn't?
  6. What's your timeline and budget for co-marketing?

Tool Integrations

For implementation, see the tools registry. Key tools for co-marketing:

ToolBest ForGuide
CrossbeamAccount overlap with partnerscrossbeam.md
IntrowPartner program management, deal registrationintrow.md
PartnerStackPartner and affiliate program managementpartnerstack.md

  • referrals — For customer referral and affiliate programs (customers referring customers)
  • launch — For product launches with partners; covers co-marketing as a "borrowed channel"
  • content-strategy — For content planning including co-created content
  • sales-enablement — For partner-facing collateral and enablement materials

Limitations

  • Use this skill only when the task clearly matches its upstream source and local project context.
  • Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
  • Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.

© sickn33, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/co-marketing of sickn33/agentic-awesome-skills.

  • SKILL.md
  • evals/evals.json

Open the folder on GitHubat commit b84d35a

Used in 1 other repository

We found 5 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in sickn33/agentic-awesome-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Co Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Co Marketing compared with similar skills
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Yao Meta Skillyaojingang/yao-meta-skill2.7k—~768Automated safety check: PassMIT
Typesafe AIOpenAgentsInc/openagents4559 repos~2.5kAutomated safety check: PassMIT
Trellis StartROYIANS/foliq-print-template-designer1366 repos~646Automated safety check: PassMIT

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Categories

Questions about Co Marketing

What does Co Marketing do?

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Co Marketing is an agent skill from sickn33/agentic-awesome-skills. When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.

When should I use Co Marketing?

Co Marketing fits situations like: wants to find co-marketing partners; plan joint campaigns; brainstorm partnership opportunities.

How do I install Co Marketing in Claude Code?

Run `npx skills add sickn33/agentic-awesome-skills --skill co-marketing -a claude-code`. Or copy the skill folder (skills/co-marketing in sickn33/agentic-awesome-skills) into .claude/skills/co-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Co Marketing in Codex?

Run `npx skills add sickn33/agentic-awesome-skills --skill co-marketing -a codex`. Or copy the skill folder (skills/co-marketing in sickn33/agentic-awesome-skills) into .agents/skills/co-marketing in your project. Codex loads it when a task matches its description.

Can I use Co Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sickn33/agentic-awesome-skills --skill co-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/co-marketing, .gemini/skills/co-marketing, .github/skills/co-marketing and .opencode/skills/co-marketing in your project.

What does Co Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Co Marketing is instructions for the agent only.

Does Co Marketing access the network?

SKILL.md names 1 domain. As links in the text: github.com. This is read from the text; nothing was executed.

Is Co Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Co Marketing use?

Co Marketing is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Co Marketing use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Co Marketing?

Skills that share tags, products or a category with Co Marketing: Brainstorming (obra/superpowers, 297k stars), Brainstorming (xpinjection/test-driven-spring-boot, 112 stars), Yao Meta Skill (yaojingang/yao-meta-skill, 2.7k stars) and Typesafe AI (OpenAgentsInc/openagents, 455 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Co Marketing?

sickn33 (a GitHub user) maintains it in sickn33/agentic-awesome-skills, which has 47,405 GitHub stars. The repository holds 1,497 skills in this directory. The repository was last updated on October 9, 2026.

Source: sickn33/agentic-awesome-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.