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Agent skill

Churn Prevention

by freekmurze in freekmurze/dotfiles

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

No licenceAuto-check passedMarketing & SEO

Install Churn Prevention

skills CLI
$ npx skills add freekmurze/dotfiles --skill churn-prevention -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles churn-prevention --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/churn-prevention .claude/skills/churn-prevention && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
churn-prevention
GitHub stars
1k
Used in
13 other repos
Token cost
~4.4k tokens
SKILL.md length
1,929 words
Files
3 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

  • Works in 4 steps: Current Churn Situation → Billing & Platform → Product & Usage Data → …
  • Wants to reduce churn
  • SKILL.md covers Before Starting, How This Skill Works, Cancel Flow Design and Churn Prediction & Proactive…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Churn Prevention is an agent skill from freekmurze/dotfiles. When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' or 'involuntary churn.' This skill covers voluntary churn (cancel flows, save offers, exit surveys) and involuntary churn (dunning, payment recovery). For post-cancel win-back email…

Its SKILL.md is about 4.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/cancel-flow-patterns.md` and `references/dunning-playbook.md`).

It sits in Marketing & SEO, covering Referral and retention marketing, Email marketing and Conversion rate optimization.

When your agent uses it

  • Wants to reduce churn
  • Build cancellation flows
  • Set up save offers
  • Recover failed payments

Example prompts

  • “churn,”
  • “cancel flow,”
  • “offboarding,”
  • “/churn-prevention”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Current Churn Situation
  2. Billing & Platform
  3. Product & Usage Data
  4. Constraints

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Churn Prevention loads about 4.4k tokens when it runs, and up to ~10k if it reads all its reference files. Until then it costs about 153 tokens; SKILL.md has 1,929 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~153
When it runs · the whole SKILL.md, loaded when a task matches
~4.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~10k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,929 words (~4,405 tokens).

“You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.”

— opening of SKILL.md by freekmurze
name
churn-prevention
metadata.version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in config/claude/skills/marketing/skills/churn-prevention of freekmurze/dotfiles.

  • SKILL.md
  • references/cancel-flow-patterns.md
  • references/dunning-playbook.md

Open the folder on GitHubat commit 8874280

Used in 14 other repositories

We found 26 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 13 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Churn Prevention next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Churn Prevention compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Churn Prevention this skillfreekmurze/dotfiles1k13 repos~4.4kAutomated safety check: PassNone
Shopify Marketingnexscope-ai/eCommerce-Skills1.1k—~3.8kAutomated safety check: PassMIT
Marketing Growthinfometa/workbuddyskills348—~956Automated safety check: PassNone
Smscoreyhaines31/marketingskills54k1 repos~4.6kAutomated safety check: PassMIT
Email Sequence Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~4.2kAutomated safety check: PassApache-2.0
Reactivation Specialistaaron-he-zhu/aaron-marketing-skills2.9k2 repos~4.1kAutomated safety check: PassApache-2.0

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Categories

Questions about Churn Prevention

What does Churn Prevention do?

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Churn Prevention is an agent skill from freekmurze/dotfiles. When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.

When should I use Churn Prevention?

Churn Prevention fits situations like: wants to reduce churn; build cancellation flows; set up save offers; recover failed payments.

How do I install Churn Prevention in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill churn-prevention -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/churn-prevention in freekmurze/dotfiles) into .claude/skills/churn-prevention in your project. Claude Code loads it when a task matches its description.

How do I install Churn Prevention in Codex?

Run `npx skills add freekmurze/dotfiles --skill churn-prevention -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/churn-prevention in freekmurze/dotfiles) into .agents/skills/churn-prevention in your project. Codex loads it when a task matches its description.

Can I use Churn Prevention in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill churn-prevention -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/churn-prevention, .gemini/skills/churn-prevention, .github/skills/churn-prevention and .opencode/skills/churn-prevention in your project.

What does Churn Prevention need to run?

SKILL.md names no scripts, command-line tools or credentials: Churn Prevention is instructions for the agent only.

Does Churn Prevention access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Churn Prevention safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Churn Prevention use?

No licence was found for Churn Prevention or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Churn Prevention use?

About 4.4k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.8k tokens, read only when the agent opens those files.

What are the alternatives to Churn Prevention?

Skills that share tags, products or a category with Churn Prevention: Shopify Marketing (nexscope-ai/eCommerce-Skills, 1.1k stars), Marketing Growth (infometa/workbuddyskills, 348 stars), Sms (coreyhaines31/marketingskills, 54k stars) and Email Sequence Designer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Churn Prevention?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.