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Agent skill

Founder Thought Leadership

by shawnpang in shawnpang/startup-founder-skills

When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn.

MITAuto-check passedBusiness, Finance & HR

Install Founder Thought Leadership

skills CLI
$ npx skills add shawnpang/startup-founder-skills --skill founder-thought-leadership -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install shawnpang/startup-founder-skills founder-thought-leadership --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/founder-thought-leadership .claude/skills/founder-thought-leadership && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
founder-thought-leadership
GitHub stars
343
Token cost
~1.3k tokens
SKILL.md length
564 words
Files
1
Skills in repo
50
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn.

  • Works in 6 steps: Define the founder's IP territory —… → Audit existing content — review the… → Build the content system — create a… → …
  • Wants to build personal brand
  • SKILL.md covers When to Use, Context Required, Workflow and Output Format, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Founder Thought Leadership is an agent skill from shawnpang/startup-founder-skills. When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn. Also use when the user mentions "founder brand", "personal content", "build audience", or "grow my following".

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Business, Finance & HR. It works with LinkedIn and X (Twitter). The repository describes itself as: AI agent skills for tech startup founders — fundraising, sales, product, recruiting, engineering, legal, ops, and growth. Works with Claude Code, Cursor, Codex, and any Agent… The licence is MIT.

When your agent uses it

  • Wants to build personal brand
  • Thought leadership
  • IP as a founder on Twitter/X
  • The user mentions founder brand

Example prompts

  • “founder brand”
  • “personal content”
  • “build audience”
  • “/founder-thought-leadership”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Define the founder's IP territory — identify 2-3 topics where the founder has genuine, earned insight that others don't. These must pass…
  2. Audit existing content — review the founder's last 20 posts on each platform. Identify what got traction, what fell flat, and what's…
  3. Build the content system — create a repeatable framework
  4. Create the IP library — document the founder's original frameworks, mental models, and coined terms. These become the building blocks for…
  5. Write a 2-week content calendar — draft actual posts with platform-specific formatting.
  6. Set up the feedback loop — define which metrics to track (impressions, profile visits, inbound DMs, pipeline attributed to content).

What it can do on your machine

Read from SKILL.md and the folder at commit 4ad31b4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Founder Thought Leadership loads about 1.3k tokens when it runs. Until then it costs about 62 tokens; SKILL.md has 564 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~62
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from shawnpang/startup-founder-skills at commit 4ad31b4, republished under its MIT licence (© shawnpang). 564 words, ~1,322 tokens.

Download SKILL.mdSave it as .claude/skills/founder-thought-leadership/SKILL.md (or your agent's skills folder).
name
founder-thought-leadership
description
When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn. Also use when the user mentions "founder brand", "personal content", "build audience", or "grow my following".
related
social-content, content-strategy, landing-page
reads
startup-context

Founder Thought Leadership

When to Use

  • Founder wants to build a personal brand that drives pipeline, recruiting, or fundraising
  • Founder wants to establish IP (intellectual property in ideas, not legal) — original frameworks, contrarian takes, or proprietary insights
  • Founder wants to grow a relevant audience on X or LinkedIn
  • Founder wants to turn founder journey into content (building in public, lessons learned)

Context Required

  • Founder's area of expertise and unique perspective
  • Target audience (customers, investors, talent, peers)
  • Platform priority (X, LinkedIn, or both)
  • Current following size and engagement baseline
  • Company stage and what they're optimizing for (pipeline, recruiting, fundraising, awareness)

Workflow

  1. Define the founder's IP territory — identify 2-3 topics where the founder has genuine, earned insight that others don't. These must pass the "why should anyone listen to YOU on this?" test.
  2. Audit existing content — review the founder's last 20 posts on each platform. Identify what got traction, what fell flat, and what's missing from their voice.
  3. Build the content system — create a repeatable framework:
    • Pillar posts (1-2/week): original frameworks, data, or contrarian takes that establish IP
    • Proof posts (2-3/week): behind-the-scenes, customer wins, lessons from failure, building in public
    • Engagement posts (daily): replies, quote tweets, threads on others' content
  4. Create the IP library — document the founder's original frameworks, mental models, and coined terms. These become the building blocks for all content.
  5. Write a 2-week content calendar — draft actual posts with platform-specific formatting.
  6. Set up the feedback loop — define which metrics to track (impressions, profile visits, inbound DMs, pipeline attributed to content).

Output Format

markdown
## Founder Thought Leadership Plan

### IP Territory
- Topic 1: [topic] — why you have authority here
- Topic 2: [topic] — why you have authority here

### Original Frameworks
- [Framework name]: [one-line description]
  - Origin story: [how you discovered/developed this]
  - Post format: [how to present it]

### Platform Strategy
**LinkedIn:** [posting cadence, format preference, audience]
**X/Twitter:** [posting cadence, format preference, audience]

### 2-Week Content Calendar
| Day | Platform | Type | Topic | Hook |
|-----|----------|------|-------|------|
| Mon | LinkedIn | Pillar | ... | ... |
| Tue | X | Proof | ... | ... |
| ... | ... | ... | ... | ... |

### Metrics to Track
- [metric]: [current baseline] → [30-day target]

Frameworks & Best Practices

The IP Test: A post builds IP if people screenshot it, reference your framework by name, or tag you when the topic comes up. If none of that happens, it's content — not IP.

Platform differences:

  • LinkedIn: longer-form, professional framing, storytelling, carousels perform well. Algorithm rewards comments over likes. Post early morning (7-8am local).
  • X/Twitter: shorter, punchier, thread format for depth. Algorithm rewards replies and quote tweets. Contrarian takes travel further. Consistency matters more than timing.

Building in public works when:

  • You share specific numbers (revenue, users, churn), not vague "we're growing"
  • You share failures and what you learned, not just wins
  • You give away frameworks others can use immediately

Common mistakes:

  • Writing for peers instead of customers (founder echo chamber)
  • Posting generic startup advice instead of specific, earned insights
  • Treating both platforms identically (different audiences, different formats)
  • Optimizing for impressions instead of inbound conversations
  • Abandoning after 2 weeks because "nothing happened" — compound effects take 90+ days
Show full SKILL.md (147 more words)Show less
  • social-content — for ongoing social media content beyond founder personal brand
  • content-strategy — for broader content planning across blog, SEO, and channels
  • landing-page — to convert audience attention into signups or leads

Examples

Prompt: "I'm a technical founder building a dev tools startup. Help me build thought leadership on X."

Good output includes: Identifying 2-3 IP territories based on the founder's unique technical insights, drafting 10 posts that establish original frameworks (not generic "startups are hard" content), platform-specific formatting for X (thread structure, hook patterns), and a system for turning daily building into content.

Prompt: "I want to grow my LinkedIn to attract enterprise buyers for our security product."

Good output includes: IP territory around security insights the founder has from building the product, pillar posts that demonstrate expertise to CISOs and security engineers, proof posts showing customer outcomes, and a strategy for engaging in security-focused LinkedIn discussions.

© shawnpang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/founder-thought-leadership of shawnpang/startup-founder-skills.

Open the folder on GitHubat commit 4ad31b4

Compare with similar skills

Founder Thought Leadership next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Founder Thought Leadership compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Founder Thought Leadership this skillshawnpang/startup-founder-skills343—~1.3kAutomated safety check: PassMIT
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Job Searchneonwatty/job-apply-plugin119—~3.5kAutomated safety check: NotesMIT
Gingiris Kol OutreachGingiris-1031/Competitor-analysis-tool110—~965Automated safety check: PassNone
Business Contact and Social Links Finderbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
Media WritershareAI-lab/lab-skills315—~870Automated safety check: PassApache-2.0

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Works with

Categories

Questions about Founder Thought Leadership

What does Founder Thought Leadership do?

When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn. Founder Thought Leadership is an agent skill from shawnpang/startup-founder-skills. When the user wants to build personal brand, thought leadership, or IP as a founder on Twitter/X or LinkedIn.

When should I use Founder Thought Leadership?

Founder Thought Leadership fits situations like: wants to build personal brand; thought leadership; IP as a founder on Twitter/X; the user mentions founder brand.

How do I install Founder Thought Leadership in Claude Code?

Run `npx skills add shawnpang/startup-founder-skills --skill founder-thought-leadership -a claude-code`. Or copy the skill folder (skills/founder-thought-leadership in shawnpang/startup-founder-skills) into .claude/skills/founder-thought-leadership in your project. Claude Code loads it when a task matches its description.

How do I install Founder Thought Leadership in Codex?

Run `npx skills add shawnpang/startup-founder-skills --skill founder-thought-leadership -a codex`. Or copy the skill folder (skills/founder-thought-leadership in shawnpang/startup-founder-skills) into .agents/skills/founder-thought-leadership in your project. Codex loads it when a task matches its description.

Can I use Founder Thought Leadership in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add shawnpang/startup-founder-skills --skill founder-thought-leadership -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/founder-thought-leadership, .gemini/skills/founder-thought-leadership, .github/skills/founder-thought-leadership and .opencode/skills/founder-thought-leadership in your project.

What does Founder Thought Leadership need to run?

SKILL.md names no scripts, command-line tools or credentials: Founder Thought Leadership is instructions for the agent only.

Does Founder Thought Leadership access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Founder Thought Leadership safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Founder Thought Leadership use?

Founder Thought Leadership is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Founder Thought Leadership use?

About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Founder Thought Leadership?

Skills that share tags, products or a category with Founder Thought Leadership: Social Media Dashboard (nexu-io/open-design, 100k stars), Job Search (neonwatty/job-apply-plugin, 119 stars), Gingiris Kol Outreach (Gingiris-1031/Competitor-analysis-tool, 110 stars) and Business Contact and Social Links Finder (browser-act/skills, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Founder Thought Leadership?

shawnpang (a GitHub user) maintains it in shawnpang/startup-founder-skills, which has 343 GitHub stars. The repository holds 50 skills in this directory. The repository was last updated on March 16, 2026.

Source: shawnpang/startup-founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.