Agent skill

Competitor Monitoring

by shawnpang in shawnpang/startup-founder-skills

When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions.

MITAuto-check passedProduct & Project Management

Install Competitor Monitoring

skills CLI
$ npx skills add shawnpang/startup-founder-skills --skill competitor-monitoring -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install shawnpang/startup-founder-skills competitor-monitoring --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-monitoring .claude/skills/competitor-monitoring && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-monitoring
GitHub stars
343
Token cost
~1.5k tokens
SKILL.md length
611 words
Files
1
Skills in repo
50
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions.

  • Works in 5 steps: Define the monitoring surface — for each… → Set up the monitoring stack — recommend… → Run the scan — check all sources for the… → …
  • Wants to set up ongoing tracking of competitor activity — pricing changes
  • SKILL.md covers When to Use, Context Required, Workflow and Output Format, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitor Monitoring is an agent skill from shawnpang/startup-founder-skills. When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions. Also use when the user mentions "track competitors", "what are competitors doing", "competitor alerts", or "market watch".

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering Feature launches and release readiness. The repository describes itself as: AI agent skills for tech startup founders — fundraising, sales, product, recruiting, engineering, legal, ops, and growth. Works with Claude Code, Cursor, Codex, and any Agent… The licence is MIT.

When your agent uses it

  • Wants to set up ongoing tracking of competitor activity — pricing changes
  • Feature launches
  • Public mentions
  • The user mentions track competitors

Example prompts

  • “track competitors”
  • “what are competitors doing”
  • “competitor alerts”
  • “/competitor-monitoring”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Define the monitoring surface — for each competitor, identify what to watch
  2. Set up the monitoring stack — recommend tools and manual checks
  3. Run the scan — check all sources for the monitoring period and flag changes.
  4. Analyze signals — for each change detected
  5. Generate the report — produce a concise weekly/biweekly competitor intel brief.

What it can do on your machine

Read from SKILL.md and the folder at commit 4ad31b4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Monitoring loads about 1.5k tokens when it runs. Until then it costs about 74 tokens; SKILL.md has 611 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~74
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from shawnpang/startup-founder-skills at commit 4ad31b4, republished under its MIT licence (© shawnpang). 611 words, ~1,525 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-monitoring/SKILL.md (or your agent's skills folder).
name
competitor-monitoring
description
When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions. Also use when the user mentions "track competitors", "what are competitors doing", "competitor alerts", or "market watch".
related
competitive-analysis, daily-product-digest, review-mining, market-research
reads
startup-context

Competitor Monitoring

When to Use

  • Founder wants to know when competitors change pricing, ship features, or raise funding
  • Founder wants a recurring "what changed this week" scan of competitor activity
  • Founder wants to detect strategic shifts from competitor job postings, blog posts, or product updates
  • Founder wants to stay informed without manually checking 10 websites daily

This is the recurring sibling of competitive-analysis (one-time deep dive). Use this skill for ongoing monitoring, not initial research.

Context Required

  • List of 3-7 competitors to track (names, websites, product URLs)
  • What the founder cares about most (pricing, features, positioning, hiring, funding, content)
  • Monitoring frequency (weekly recommended for early-stage, biweekly for established markets)
  • The founder's own positioning (to flag threats and opportunities)

Workflow

  1. Define the monitoring surface — for each competitor, identify what to watch:
    • Pricing page — plan changes, new tiers, free plan adjustments
    • Changelog / release notes — new features, deprecations, platform shifts
    • Job postings — engineering roles signal product direction, sales roles signal GTM shifts, exec hires signal strategy changes
    • Blog / content — new positioning, case studies (reveal target customers), thought leadership pivots
    • Social media — founder posts, company announcements, community reactions
    • Review sites — new reviews on G2, Capterra, Trustpilot (sentiment shifts)
    • Funding / press — Crunchbase alerts, press releases, media coverage
  2. Set up the monitoring stack — recommend tools and manual checks:
    • Automated: Google Alerts (brand mentions), Visualping or ChangeTower (page change detection), Crunchbase alerts (funding), LinkedIn job alerts
    • Manual weekly scan: pricing pages, changelogs, recent blog posts, latest job postings
    • Quarterly deep dive: full competitive-analysis refresh
  3. Run the scan — check all sources for the monitoring period and flag changes.
  4. Analyze signals — for each change detected:
    • What changed (factual description)
    • What it signals (interpretation — are they moving upmarket? entering your segment? struggling with churn?)
    • Threat level (none / watch / respond / urgent)
    • Recommended action (if any)
  5. Generate the report — produce a concise weekly/biweekly competitor intel brief.

Output Format

markdown
## Competitor Intel Brief — Week of [Date]

### Summary
[1-2 sentence overview: "Quiet week. Competitor A shipped a free tier. No pricing changes elsewhere."]

### Changes Detected

**[Competitor A]**
- **What changed:** [factual description]
- **Signal:** [what this likely means strategically]
- **Threat level:** [None / Watch / Respond / Urgent]
- **Recommended action:** [what to do, if anything]

**[Competitor B]**
- No changes detected this period.

### Job Posting Signals
| Competitor | New Roles | Signal |
|-----------|-----------|--------|
| [A] | 3 enterprise AEs, VP Sales | Moving upmarket |
| [B] | ML engineer, data scientist | Building AI features |

### Emerging Patterns
- [Pattern observed across multiple competitors or over time]

### Action Items
- [ ] [Specific action for the founder]
Show full SKILL.md (300 more words)Show less

Frameworks & Best Practices

Reading job postings as strategy signals:

Role TypeWhat It Signals
Enterprise AEs / Sales EngineersMoving upmarket or launching enterprise tier
DevRel / Community ManagerInvesting in developer ecosystem or community-led growth
ML/AI EngineersBuilding AI features or data products
International roles / specific geoExpanding to new markets
Product Marketing ManagerRepositioning or launching new product lines
Head of PartnershipsPlatform/ecosystem strategy
Lots of support hiresScaling fast or struggling with quality

Threat level framework:

  • None: Routine activity, no impact on you
  • Watch: Interesting move, could affect you in 3-6 months — add to next strategy discussion
  • Respond: Directly affects your positioning, pricing, or target market — needs a plan within 2 weeks
  • Urgent: Launches directly competing feature, undercuts your pricing, or targets your exact ICP — needs immediate response

Common mistakes:

  • Monitoring too many competitors (pick 3-5, not 15)
  • Reacting to every move instead of identifying patterns
  • Confusing competitor activity with competitor success (they shipped a feature — doesn't mean it works)
  • Ignoring indirect competitors and new entrants
  • Not archiving snapshots (you'll want to see how their pricing page looked 6 months ago)
  • competitive-analysis — for the initial deep dive and periodic refresh
  • daily-product-digest — for broader market monitoring beyond specific competitors
  • review-mining — for tracking competitor sentiment on review platforms
  • market-research — for understanding market shifts driving competitor behavior

Examples

Prompt: "Set up competitor monitoring for our 4 main competitors in the email marketing space."

Good output includes: Monitoring surface for each competitor (pricing pages, changelogs, job boards, blogs), recommended tool stack for automated alerts, and a template for the weekly intel brief.

Prompt: "What have our competitors been up to this week?"

Good output includes: Scan of changelogs, pricing pages, blog posts, job postings, and social accounts for each tracked competitor. Flagged changes with signal interpretation and threat levels. Actionable summary.

© shawnpang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/competitor-monitoring of shawnpang/startup-founder-skills.

Open the folder on GitHubat commit 4ad31b4

Compare with similar skills

Competitor Monitoring next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Monitoring compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Monitoring this skillshawnpang/startup-founder-skills343—~1.5kAutomated safety check: PassMIT
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Release ValidationMesh-LLM/mesh-llm3.5k—~2.6kAutomated safety check: PassApache-2.0
Final Release Reviewopenai/openai-agents-python30k—~5.4kAutomated safety check: PassMIT
Final Release Reviewopenai/openai-agents-js3.9k—~4kAutomated safety check: PassMIT
Acceptance Demo GeneratorChachamaru127/claude-code-harness3.2k—~3.4kAutomated safety check: NotesMIT

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Questions about Competitor Monitoring

What does Competitor Monitoring do?

When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions. Competitor Monitoring is an agent skill from shawnpang/startup-founder-skills. When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions.

When should I use Competitor Monitoring?

Competitor Monitoring fits situations like: wants to set up ongoing tracking of competitor activity — pricing changes; feature launches; public mentions; the user mentions track competitors.

How do I install Competitor Monitoring in Claude Code?

Run `npx skills add shawnpang/startup-founder-skills --skill competitor-monitoring -a claude-code`. Or copy the skill folder (skills/competitor-monitoring in shawnpang/startup-founder-skills) into .claude/skills/competitor-monitoring in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Monitoring in Codex?

Run `npx skills add shawnpang/startup-founder-skills --skill competitor-monitoring -a codex`. Or copy the skill folder (skills/competitor-monitoring in shawnpang/startup-founder-skills) into .agents/skills/competitor-monitoring in your project. Codex loads it when a task matches its description.

Can I use Competitor Monitoring in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add shawnpang/startup-founder-skills --skill competitor-monitoring -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-monitoring, .gemini/skills/competitor-monitoring, .github/skills/competitor-monitoring and .opencode/skills/competitor-monitoring in your project.

What does Competitor Monitoring need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Monitoring is instructions for the agent only.

Does Competitor Monitoring access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Monitoring safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitor Monitoring use?

Competitor Monitoring is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Monitoring use?

About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Monitoring?

Skills that share tags, products or a category with Competitor Monitoring: .NET MAUI Release Readiness (dotnet/maui, 23k stars), Release Validation (Mesh-LLM/mesh-llm, 3.5k stars), Final Release Review (openai/openai-agents-python, 30k stars) and Final Release Review (openai/openai-agents-js, 3.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Monitoring?

shawnpang (a GitHub user) maintains it in shawnpang/startup-founder-skills, which has 343 GitHub stars. The repository holds 50 skills in this directory. The repository was last updated on March 16, 2026.

Source: shawnpang/startup-founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.