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Official agent skill

SEO Aeo Best Practices

by sanity-io in sanity-io/agent-toolkit

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces.

OfficialMITAuto-check passedMarketing & SEO

Install SEO Aeo Best Practices

skills CLI
$ npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install sanity-io/agent-toolkit seo-aeo-best-practices --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/sanity-io/agent-toolkit.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-aeo-best-practices .claude/skills/seo-aeo-best-practices && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-aeo-best-practices
GitHub stars
188
Used in
2 other repos
Token cost
~467 tokens
SKILL.md length
163 words
Files
5 (incl. references)
Skills in repo
8
Repo updated
First seen
Licence
MIT

At a glance

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces.

  • Implementing page SEO
  • SKILL.md covers When to Apply, Core Concepts and References
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • International SEO

What it does

SEO Aeo Best Practices is an agent skill from sanity-io/agent-toolkit, published by the product's own GitHub organization. SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

Its SKILL.md is about 470 tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/aeo-considerations.md`, `references/eeat-principles.md` and `references/structured-data.md`).

It sits in Marketing & SEO, covering Technical SEO, AI search optimization and Schema markup. It works with OpenAI and Perplexity. The repository describes itself as: Collection of resources to help AI agents build better with Sanity. The licence is MIT.

When your agent uses it

  • Implementing page SEO
  • International SEO
  • AI-overview readiness
  • Improving content for Google

Example prompts

  • “/seo-aeo-best-practices”

What it can do on your machine

Read from SKILL.md and the folder at commit 3fe6c8a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Aeo Best Practices loads about 467 tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 99 tokens; SKILL.md has 163 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~99
When it runs · the whole SKILL.md, loaded when a task matches
~467
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from sanity-io/agent-toolkit at commit 3fe6c8a, republished under its MIT licence (© sanity-io). 163 words, ~467 tokens.

Download SKILL.mdSave it as .claude/skills/seo-aeo-best-practices/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
seo-aeo-best-practices
description
SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags
  • Creating sitemaps and robots.txt
  • Adding JSON-LD structured data
  • Optimizing content for featured snippets
  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema
  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

© sanity-io, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (references) in skills/seo-aeo-best-practices of sanity-io/agent-toolkit.

  • SKILL.md
  • references/aeo-considerations.md
  • references/eeat-principles.md
  • references/structured-data.md
  • references/technical-seo.md

Open the folder on GitHubat commit 3fe6c8a

Used in 2 other repositories

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in sanity-io/agent-toolkit, which our catalogue first saw on October 7, 2026.

Compare with similar skills

SEO Aeo Best Practices next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Aeo Best Practices compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Aeo Best Practices this skillsanity-io/agent-toolkit1882 repos~467Automated safety check: PassMIT
GEO-First SEO Audit Toolzubair-trabzada/geo-seo-claude11k—~2.8kAutomated safety check: NotesMIT
SEOAgriciDaniel/seo-os1372 repos~3.5kAutomated safety check: PassMIT
SEOAgriciDaniel/codex-seo799—~3.7kAutomated safety check: PassMIT
Generative Engine Optimizationtech-leads-club/agent-skills7k—~2.5kAutomated safety check: PassMIT
SEO GeoEliasOulkadi/shokunin114—~2.6kAutomated safety check: NotesMIT

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Works with

Categories

Questions about SEO Aeo Best Practices

What does SEO Aeo Best Practices do?

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. SEO Aeo Best Practices is an agent skill from sanity-io/agent-toolkit, published by the product's own GitHub organization.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces.

When should I use SEO Aeo Best Practices?

SEO Aeo Best Practices fits situations like: implementing page SEO; international SEO; AI-overview readiness; improving content for Google.

How do I install SEO Aeo Best Practices in Claude Code?

Run `npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices -a claude-code`. Or copy the skill folder (skills/seo-aeo-best-practices in sanity-io/agent-toolkit) into .claude/skills/seo-aeo-best-practices in your project. Claude Code loads it when a task matches its description.

How do I install SEO Aeo Best Practices in Codex?

Run `npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices -a codex`. Or copy the skill folder (skills/seo-aeo-best-practices in sanity-io/agent-toolkit) into .agents/skills/seo-aeo-best-practices in your project. Codex loads it when a task matches its description.

Can I use SEO Aeo Best Practices in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-aeo-best-practices, .gemini/skills/seo-aeo-best-practices, .github/skills/seo-aeo-best-practices and .opencode/skills/seo-aeo-best-practices in your project.

What does SEO Aeo Best Practices need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Aeo Best Practices is instructions for the agent only.

Does SEO Aeo Best Practices access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Aeo Best Practices safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Aeo Best Practices use?

SEO Aeo Best Practices is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Aeo Best Practices use?

About 467 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.4k tokens, read only when the agent opens those files.

What are the alternatives to SEO Aeo Best Practices?

Skills that share tags, products or a category with SEO Aeo Best Practices: GEO-First SEO Audit Tool (zubair-trabzada/geo-seo-claude, 11k stars), SEO (AgriciDaniel/seo-os, 137 stars), SEO (AgriciDaniel/codex-seo, 799 stars) and Generative Engine Optimization (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Aeo Best Practices?

sanity-io (a GitHub organization, an official publisher) maintains it in sanity-io/agent-toolkit, which has 188 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on October 9, 2026.

Source: sanity-io/agent-toolkit on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.