Replica Launch
Jakeschincariol/replica-skill
Writes the launch for an app clone: the landing page built on the positioning angle, pricing set against the original's public pricing and its users' complaints, and the App Store and Google Play…
The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies…
Install Web Presence
$ npx skills add rshankras/claude-code-apple-skills --skill web-presence -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rshankras/claude-code-apple-skills web-presence --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-store/web-presence .claude/skills/web-presence && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "web-presence" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presence into .claude/skills/web-presence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "web-presence", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presenceType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rshankras/claude-code-apple-skills --skill web-presence -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rshankras/claude-code-apple-skills web-presence --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/app-store/web-presence .agents/skills/web-presence && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "web-presence" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presence into .agents/skills/web-presence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "web-presence", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rshankras/claude-code-apple-skills --skill web-presence -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rshankras/claude-code-apple-skills web-presence --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/app-store/web-presence .cursor/skills/web-presence && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "web-presence" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presence into .cursor/skills/web-presence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "web-presence", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rshankras/claude-code-apple-skills.git --path skills/app-store/web-presence--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rshankras/claude-code-apple-skills --skill web-presence -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rshankras/claude-code-apple-skills web-presence --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/app-store/web-presence .gemini/skills/web-presence && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "web-presence" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presence into .gemini/skills/web-presence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "web-presence", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rshankras/claude-code-apple-skills web-presenceInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rshankras/claude-code-apple-skills --skill web-presence -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/app-store/web-presence .github/skills/web-presence && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "web-presence" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presence into .github/skills/web-presence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "web-presence", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rshankras/claude-code-apple-skills --skill web-presence -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rshankras/claude-code-apple-skills web-presence --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/app-store/web-presence .opencode/skills/web-presence && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "web-presence" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/web-presence into .opencode/skills/web-presence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "web-presence", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
web-presence- GitHub stars
- 787
- Token cost
- ~1.3k tokens
- SKILL.md length
- 541 words
- Files
- 1
- Skills in repo
- 41
- Repo updated
- First seen
- Licence
- MIT
At a glance
The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies…
- Building a landing page
- SKILL.md covers When This Skill Activates, Surface 1: The apps.apple.com…, Surface 2: An owned landing… and Surface 3: The deal-site…, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Improving Google visibility for an app
What it does
Web Presence is an agent skill from rshankras/claude-code-apple-skills. The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops. Use when building a landing page, improving Google visibility for an app, planning a price-drop promotion, or auditing off-store discovery.
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Frontend & Design, covering App store release and Landing pages. The repository describes itself as: Claude Code skills for Apple platform development (iOS, macOS, iPadOS) — product validation, code generation, App Store optimization, and more. The licence is MIT.
When your agent uses it
- Building a landing page
- Improving Google visibility for an app
- Planning a price-drop promotion
- Auditing off-store discovery
Example prompts
- “/web-presence”
Requirements
- Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep
What it can do on your machine
Read from SKILL.md and the folder at commit 9ffb831. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditGlobGrep
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are html).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
developer.apple.comtools.applemediaservices.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Web Presence loads about 1.3k tokens when it runs. Until then it costs about 91 tokens; SKILL.md has 541 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rshankras/claude-code-apple-skills at commit 9ffb831, republished under its MIT licence (© rshankras). 541 words, ~1,252 tokens.
Download SKILL.mdSave it as
.claude/skills/web-presence/SKILL.md (or your agent's skills folder).- name
- web-presence
- description
- The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops. Use when building a landing page, improving Google visibility for an app, planning a price-drop promotion, or auditing off-store discovery.
- allowed-tools
- Read, Write, Edit, Glob, Grep
- last_verified
- 2026-07-16
- review_by
- 2027-06-22
Web Presence
Every app has a public web page at apps.apple.com that ranks in Google — most developers never
work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open
web becomes a free acquisition channel that compounds with everything on-store.
When This Skill Activates
- "Make my app findable on Google" / no results for the app's own name
- Building or reviewing a product landing page
- Planning a temporary price drop or sale
- The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites)
Surface 1: The apps.apple.com page is a Google citizen
The store page's Google snippet draws from your app name, subtitle, and description opening
— one more reason the first description paragraph must be benefit-led plain language (see
app-store/app-description-writer).
- ✅ Search your app's name + category terms on Google periodically; if the store page doesn't
rank for your own brand, something is wrong (usually a generic name — see
product/app-namer). - ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings
mechanics apply (
app-store/ratings-mechanics). - ❌ Treating the store URL as un-shareable internal plumbing. It's often your best-ranking page;
link to it from everywhere (with
?pt=provider token for attribution where you need source data).
Surface 2: An owned landing page + Smart App Banner
One page, one job: convert a web visitor into a store visitor.
Structure: name + one-line promise → 2–3 screenshots or a short capture → social proof → a prominent Download on the App Store badge (Apple's official artwork, linked with your attribution token).
Smart App Banner — one meta tag; Safari renders a native install/open banner:
html <meta name="apple-itunes-app" content="app-id=YOUR_APP_ID, app-argument=https://yourapp.com/from-web">✅ The banner shows Open for installed users — deep-linking into the app, down to specific in-app content via
app-argument— and View for everyone else, opening the App Store in one tap. ❌ Custom "download our app" interstitials — the native banner already does this for free.App Store Marketing Tools (tools.applemediaservices.com) — use for referral links, QR codes, and localized badge assets instead of hand-rolling them.
The landing page is also where pre-launch waitlists live (TestFlight public link — see
product/beta-testing) and where press/link-in-bio traffic should land, because you can measure it before it enters the store funnel.App Clips can front the landing page with an instant experience (
generators/app-clip).
Show full SKILL.md (178 more words)Show less
Surface 3: The deal-site ecosystem
Deal aggregators scrape App Store price drops automatically — no submission needed, just drop the price.
Price drop → aggregator listing → download spike → chart climb → organic downloads that outlive the sale. Velocity is the product; the discounted revenue is the cost of the campaign.
- ✅ Drop meaningfully (50%+ or free-for-a-day reads as a deal; 10% doesn't scrape well).
- ✅ Time drops to compound: with an in-app event, a seasonal moment, or the announced On-Sale
badge surface (see
generators/in-app-events), and have the next release ready so climbers land on a fresh listing. - ✅ Prompt for ratings during the spike window — sale users rate too, and the count sticks after prices recover.
- ❌ Permanent-discount theater (always "90% off") — scrapers and users both learn to ignore it, and review teams notice manipulated anchor pricing.
- ❌ Dropping the price of a subscription app's download — use offer codes instead
(
generators/offer-codes-setup).
Output Format
Audit report:
Google: brand query rank · store-page snippet quality (name/subtitle/desc opener)
Landing page: live? banner tag? attribution token? waitlist path?
Deal readiness: pricing model compatible? last drop + result? next planned window?Each gap routed: copy fixes → app-store/app-description-writer; page build → this skill;
price-drop plan → this skill + monetization pricing.
References
- https://developer.apple.com/documentation/webkit/promoting-apps-with-smart-app-banners
- https://developer.apple.com/app-store/marketing/guidelines/
- https://tools.applemediaservices.com/ (official badges & link builder)
- Related skills:
app-store/app-description-writer,generators/app-clip,product/beta-testing,generators/offer-codes-setup,growth/store-growth-audit
© rshankras, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/app-store/web-presence of rshankras/claude-code-apple-skills.
Open the folder on GitHubat commit 9ffb831
Compare with similar skills
Web Presence next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Web Presence this skillrshankras/claude-code-apple-skills | 787 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Replica LaunchJakeschincariol/replica-skill | 1.4k | — | ~1k | Automated safety check: Pass | MIT | |
| Docskmworks/kmreader | 113 | — | ~551 | Automated safety check: Pass | MIT | |
| Screenshots Marketingnexu-io/open-design | 100k | — | ~301 | Automated safety check: Pass | Apache-2.0 | |
| Aesthetic Usability Effecthashgraph-online/awesome-codex-plugins | 1.3k | — | ~3.9k | Automated safety check: Pass | Apache-2.0 | |
| App Preview Videodotnetdreamer/open-screenshot-generator | 126 | — | ~3.3k | Automated safety check: Pass | MIT |
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Questions about Web Presence
What does Web Presence do?
The discovery surfaces outside the App Store app — your apps.apple.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies…. Web Presence is an agent skill from rshankras/claude-code-apple-skills.com product page ranking on Google, an owned landing page with a Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops.
When should I use Web Presence?
Web Presence fits situations like: building a landing page; improving Google visibility for an app; planning a price-drop promotion; auditing off-store discovery.
How do I install Web Presence in Claude Code?
Run `npx skills add rshankras/claude-code-apple-skills --skill web-presence -a claude-code`. Or copy the skill folder (skills/app-store/web-presence in rshankras/claude-code-apple-skills) into .claude/skills/web-presence in your project. Claude Code loads it when a task matches its description.
How do I install Web Presence in Codex?
Run `npx skills add rshankras/claude-code-apple-skills --skill web-presence -a codex`. Or copy the skill folder (skills/app-store/web-presence in rshankras/claude-code-apple-skills) into .agents/skills/web-presence in your project. Codex loads it when a task matches its description.
Can I use Web Presence in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rshankras/claude-code-apple-skills --skill web-presence -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/web-presence, .gemini/skills/web-presence, .github/skills/web-presence and .opencode/skills/web-presence in your project.
What does Web Presence need to run?
SKILL.md names no scripts, command-line tools or credentials: Web Presence is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep.
Does Web Presence access the network?
SKILL.md names 2 domains. As links in the text: developer.apple.com and tools.applemediaservices.com. This is read from the text; nothing was executed.
Is Web Presence safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Web Presence use?
Web Presence is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Web Presence use?
About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Web Presence?
Skills that share tags, products or a category with Web Presence: Replica Launch (Jakeschincariol/replica-skill, 1.4k stars), Docs (kmworks/kmreader, 113 stars), Screenshots Marketing (nexu-io/open-design, 100k stars) and Aesthetic Usability Effect (hashgraph-online/awesome-codex-plugins, 1.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Web Presence?
rshankras (a GitHub user) maintains it in rshankras/claude-code-apple-skills, which has 787 GitHub stars. The repository holds 41 skills in this directory. The repository was last updated on July 24, 2026.
Source: rshankras/claude-code-apple-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.